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Buffalo Inc.6676.TCompetitor analysis, valuation and peers

Japan · JPY·Information Technology›Computer Peripherals

Japanese maker of Wi-Fi routers, network storage (NAS) and PC/consumer electronics peripherals.

≈ A Japanese Netgear/SynologyMomentum strong 78
Mkt cap
$458M
US dollars, full cap
Free float
43%
of shares outstanding
$/day
$1.50M
20-day average traded
Fwd P/E
9.3×
forward earnings
ROIC−WACC
+23.9 pp
WACC 7.1%
Hurdle
-9 pp
Req g minus delivered
Next earnings
7 days
13 Nov 2026
Close · JPY¥3,020
1D-5.6%
1W-12.3%
1M-14.6%
3M+11.1%
6M+23.3%
YTD+24.4%
1Y+70.6%
ATR %4.6%
52w lowhigh19.8% off high

What Buffalo does

Japanese maker of Wi-Fi routers, network storage (NAS) and PC/consumer electronics peripherals.

Sells routers, storage and accessories mostly through Japanese retailers and online stores, and also to small businesses, so sales rise when households upgrade to new Wi-Fi standards. It is among the best-known home-networking brands in Japan, competing with low-cost imports.

In one line: A Japanese Netgear/Synology.

Products and services

  • Wi-Fi routers/network equipment
  • Network-attached storage (NAS)
  • External storage/memory
  • PC/mobile accessories

Customers

  • Consumers
  • SMBs
  • Retailers (Japan-focused)

Where it sits in the supply chain

  • Information technology
  • Computer peripherals
  • Networking & storage hardware

What could go right

  • Home-network upgrade cycles (Wi-Fi 6E/7)
  • SMB storage demand

What could go wrong

  • Commoditized hardware margins
  • Competition from low-cost Chinese networking brands

Moat: none (distribution, brand). Recognized brand and retail distribution in Japan, but consumer networking hardware is commoditized and low-margin.

Headquarters: Nagoya, Japan · Founded: 1975 · Employees: 963

Named competitors

Buffalo at a glance

Size Buffalo (6676.T) is a Japan Information Technology company (Computer Peripherals) with a market value of $458M, the 1123rd largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥3,020 on 6 Nov 2026.

Performance Over six months the shares gained 23.3%, against -12.4% for the median peer and +1.8% for the Japan market (cap-weighted) — 2nd highest of 21 in its peer set.

Growth Revenue fell 19.1% over the last twelve months (peer median +5.1%); the operating margin is 8.1% (peer median 1.2%).

Valuation It trades at 9.3× forward earnings against a peer median of 26.9× (cheapest of 14).

Price implies For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is -2%, so the hurdle is -9 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 23.9 points above its cost of capital (7.1% WACC).

Next results Next results expected around 13 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012515011 May 202611 Aug 20266 Nov 20266676.T 125Peer median 87
Six months, rebased to 100: Buffalo against the median of its 20 peers (local-currency closes).

Buffalo financials

Reported figures in JPY; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥112B¥117B¥143B¥146B¥143B
Revenue growth—-18%-2%+2%—
Gross profit¥27.8B¥29.3B¥38.0B¥36.1B¥36.0B
EBITDA¥10.5B¥10.6B¥11.1B¥5.67B¥6.77B
Net income¥7.80B¥8.07B¥6.01B¥3.01B¥3.06B
Free cash flown/a¥3.49B¥13.6B¥4.57B-¥1.47B
Capital expendituren/a¥408M¥1.58B¥3.53B¥3.90B
Total debt¥1.47B¥1.55B¥0¥0¥99.0M

Quarterly statements and history in the cockpit →

Buffalo competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-20%0%338030054630031164130005096287618830064730225425BLZE5443SSYS300248QMCO672753090023623005593006096676.T6-month return →1-month return →
Up and to the right = strong over both horizons. Buffalo is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%25×50×75×3380641362873022BLZESSYS300248QMCO672753090023623005596676.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Buffalo is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%300546641362875425BLZE544330024867273005596676.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Buffalo is the large dot.

Buffalo competitors and peer comparison

Head to head with its named competitors (6676.T vs 6923.T vs NTGR)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Buffalo 6676.T$458M+23%-19%8%9.3×-10.5%
Stanley Electric 6923.T$2.41B+1%+11%7%9.9×1.3%
NETGEAR NTGR$513M-31%-1%-4%46.4×n/a

How Buffalo compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Buffalo against its 20 peers (data as of 6 Nov 2026)
Measure6676.TPeer medianRank in peer set
1-month return-14.6%-18.0%9th highest of 21
6-month return+23.3%-12.4%2nd highest of 21
Distance from 52-week high-19.8%-38.9%3rd highest of 21
Revenue growth (TTM)-19.1%+5.1%3rd lowest of 21
Operating margin8.1%1.2%4th highest of 21
Forward P/E9.3×26.9×cheapest of 14
Growth the price implies (Req g, 7 yrs)-10.5%12.4%2nd least demanding of 10
Growth delivered (Del g)-2.0%+6.2%2nd lowest of 10
Hurdle (Req g minus delivered)-8.5 pp-4.0 pp3rd least demanding of 10
ROIC minus cost of capital+23.9 pp-3.8 pp2nd highest of 20
EV / EBITDA4.6×9.7×2nd cheapest of 10
Net debt / EBITDA-2.3×-0.8×6th least indebted of 13

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Buffalo 6676.TJapan$458M+23%-19%8%9.3×-10.5%-2.0%
Alpha Networks 3380.TWTaiwan$437M-23%+11%1%26.9×n/an/a
Shenzhen Emperor Technology 300546.SZChina$434M-22%+8%3%n/a38.7%+7.9%
Surfilter Network Technology 300311.SZChina$488M-11%+15%7%n/an/an/a
Riso Kagaku 6413.TJapan$418M+3%+5%6%16.2×-2.7%+2.9%
Huasu 000509.SZChina$502M-13%-23%-2%n/an/an/a
Sato 6287.TJapan$508M+19%+10%7%9.9×-11.3%+8.4%
Quanta Storage 6188.TWOTaiwan$409M-45%+3%7%n/an/an/a
Shenzhen Fluence Technology 300647.SZChina$517M+7%+12%-20%n/an/an/a
IEI Integration 3022.TWTaiwan$405M+1%+3%6%10.8×n/an/a
Taiwan Semiconductor 5425.TWOTaiwan$520M+7%+5%9%18.3×7.6%+11.6%
Backblaze BLZEUnited States$523M+10%+17%-4%26.7×12.7%+22.1%
Gallant Precision Machining 5443.TWOTaiwan$374M-44%+12%12%n/a12.4%+6.2%
Stratasys SSYSUnited States$565M-25%-3%-14%45.9×n/an/a
Newcapec Electronics 300248.SZChina$567M-17%+1%1%32.0×21.5%+0.9%
Quantum QMCOUnited States$570M+100%+11%0%27.1×n/an/a
Wacom 6727.TJapan$570M-6%-3%13%9.3×-6.0%+0.3%
Sysgration 5309.TWOTaiwan$360M-19%+9%-4%44.3×n/an/a
Hanwang Technology 002362.SZChina$596M-12%-2%-13%81.8×n/an/a
Chengdu Jiafaantai Education Technology 300559.SZChina$602M-26%-26%0%35.5×35.7%-6.0%
Winner Technology 300609.SZChina$341M-53%-6%-41%n/an/an/a

Questions

Who are Buffalo's main competitors?
Named competitors: I-O Data Device (6923.T), Netgear (NTGR), TP-Link (private or unlisted), Synology (private or unlisted). The cockpit's measured peer set (industry) also includes Alpha Networks (3380.TW), Shenzhen Emperor Technology (300546.SZ), Surfilter Network Technology (300311.SZ), Riso Kagaku (6413.T), Huasu (000509.SZ), Sato (6287.T).
Is Buffalo expensive compared with its peers?
On forward p/e it trades at 9.3× against a peer median of 26.9×, cheapest of 14 in its peer set. For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is -2%, so the hurdle is -9 pp: the price already allows for a slowdown.
How has Buffalo stock performed?
Over six months to 6 Nov 2026 the shares returned +23.3% against -12.4% for the median peer; over one year +70.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.