Who are Shanghai M&G Stationery's main competitors?

Named competitors: Deli Group (private or unlisted), Newell Brands (NWL), BIC (BB.PA), Mitsubishi Pencil (7976.T), Kokuyo (7984.T). The cockpit's measured peer set (industry) also includes Central Garden & Pet (CENT), Welspun Living (WELSPUNLIV.NS), Prada (1913.HK), Anhui Korrun (300577.SZ), Kering (KER.PA), Christian Dior (CDI.PA).

How has Shanghai M&G Stationery stock performed?

Over six months to 6 Nov 2026 the shares returned -3.9% against +1.8% for the median peer; over one year -15.2%.

← CockpitCompetitor Analysis › 603899.SS Shanghai M&G Stationery, Inc.Open in the cockpit ↗

Shanghai M&G Stationery, Inc.603899.SSCompetitor analysis, valuation and peers

China · CNY·Consumer Staples›Consumer Sundries

China's largest stationery and office-supplies maker, selling pens, notebooks and school/office products nationwide.

≈ A Chinese Newell Brands for stationeryMomentum leader 84

Competitor Analysis ▸ Charts Open in the cockpit

Mkt cap

$3.21B

US dollars, full cap

Free float

36%

of shares outstanding

$/day

$15.3M

20-day average traded

Fwd P/E

15.6×

forward earnings

ROIC−WACC

+24.3 pp

WACC 8.7%

Hurdle

-17 pp

Req g minus delivered

Next earnings

144 days

30 Mar 2027

Close · CNYCN¥23.58

1D-0.4%

1W+3.6%

1M+6.5%

3M0.0%

6M-3.9%

YTD-12.9%

1Y-15.2%

ATR %2.6%

52w lowhigh19.4% off high

What Shanghai M&G Stationery does

China's largest stationery and office-supplies maker, selling pens, notebooks and school/office products nationwide.

Sells through dealers and wholesalers to school-supply shops, through its own Jiumu lifestyle stores, and, through its Colipu unit, to companies and government bodies buying office supplies in bulk.

In one line: A Chinese Newell Brands for stationery.

Products and services

Writing instruments
Notebooks/paper products
Retail stationery stores

Customers

Students/consumers
Schools
Office/retail distributors

Where it sits in the supply chain

Consumer Staples
Stationery/office products
Branded stationery retail & wholesale

What could go right

Retail store network expansion
Office/school supply demand

What could go wrong

Paper/plastic input cost swings
E-commerce price competition

Moat: narrow (brand, distribution, scale). Leading national stationery brand with the largest retail/wholesale distribution network in China.

Headquarters: Shanghai, China · Founded: 1997 · Employees: 5,503

Named competitors

Deli Group private or unlisted
Newell Brands NWL
BIC BB.PA
Mitsubishi Pencil 7976.T
Kokuyo 7984.T

Shanghai M&G Stationery at a glance

Size Shanghai M&G Stationery (603899.SS) is a China Consumer Staples company (Consumer Sundries) with a market value of $3.21B, the 804th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥23.58 on 6 Nov 2026.

Performance Over six months the shares fell 3.9%, against +1.8% for the median peer and -16.4% for the China market (cap-weighted) — 3rd lowest of 7 in its peer set.

Growth Revenue grew 5.3% over the last twelve months (peer median -0.1%); the operating margin is 5.8% (peer median 10.8%).

Valuation It trades at 15.6× forward earnings against a peer median of 16.0× (3rd cheapest of 6).

Price implies For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is -17 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 24.3 points above its cost of capital (8.7% WACC).

Next results Next results expected around 30 Mar 2027 (exchange calendar; dates can move).

Relative performance

Six months, rebased to 100: Shanghai M&G Stationery against the median of its 6 peers (local-currency closes).

Shanghai M&G Stationery financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
	TTM	FY2025	FY2024	FY2023	FY2022
Revenue	CN¥25.7B	CN¥25.0B	CN¥24.2B	CN¥23.3B	CN¥19.9B
Revenue growth	—	+3%	+4%	+17%	—
Gross profit	CN¥4.88B	CN¥4.15B	CN¥4.16B	CN¥4.00B	CN¥3.50B
EBITDA	n/a	CN¥2.05B	CN¥2.10B	CN¥2.30B	CN¥1.98B
Net income	CN¥1.31B	CN¥1.31B	CN¥1.40B	CN¥1.53B	CN¥1.28B
Free cash flow	CN¥1.83B	CN¥1.95B	CN¥1.97B	CN¥2.44B	CN¥1.20B
Capital expenditure	CN¥260M	CN¥367M	CN¥329M	CN¥208M	CN¥163M
Total debt	CN¥727M	CN¥759M	CN¥772M	CN¥737M	CN¥621M

Quarterly statements and history in the cockpit →

Shanghai M&G Stationery competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

Up and to the right = strong over both horizons. Shanghai M&G Stationery is the large dot.

Fundamentals: revenue growth against valuation

Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Shanghai M&G Stationery is the large dot.

Capital: growth delivered against growth the price implies

Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Shanghai M&G Stationery is the large dot.

Shanghai M&G Stationery competitors and peer comparison

Head to head with its named competitors (603899.SS vs NWL vs BB.PA vs 7976.T)
Company	Market cap	6M return	Revenue growth	Op. margin	Forward P/E	Req g
Shanghai M&G Stationery 603899.SS	$3.21B	-4%	+5%	6%	15.6×	-2.8%
Newell Brands NWL	$2.33B	+20%	+1%	9%	8.2×	0.4%
Societe BIC BB.PA	$2.92B	+11%	-4%	15%	13.4×	-11.9%
Mitsubishi Pencil 7976.T	$1.16B	+52%	+6%	13%	20.6×	n/a
Kokuyo 7984.T	$2.23B	+9%	+9%	7%	16.9×	-6.2%

How Shanghai M&G Stationery compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Shanghai M&G Stationery against its 6 peers (data as of 6 Nov 2026)
Measure	603899.SS	Peer median	Rank in peer set
1-month return	+6.5%	+5.1%	3rd highest of 7
6-month return	-3.9%	+1.8%	3rd lowest of 7
Distance from 52-week high	-19.4%	-23.3%	4th highest of 7
Revenue growth (TTM)	+5.3%	-0.1%	2nd highest of 7
Operating margin	5.8%	10.8%	lowest of 7
Forward P/E	15.6×	16.0×	3rd cheapest of 6
Growth the price implies (Req g, 7 yrs)	-2.8%	-2.2%	4th least demanding of 7
Growth delivered (Del g)	+13.8%	+8.8%	3rd highest of 7
Hurdle (Req g minus delivered)	-16.6 pp	-10.0 pp	3rd least demanding of 7
ROIC minus cost of capital	+24.3 pp	+2.8 pp	highest of 7

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
Company	Market	Market cap	6M return	Revenue growth	Op. margin	Forward P/E	Req g	Delivered g
Shanghai M&G Stationery 603899.SS	China	$3.21B	-4%	+5%	6%	15.6×	-2.8%	+13.8%
Central Garden & Pet CENT	United States	$2.64B	+25%	-1%	9%	16.0×	-4.0%	+3.0%
Welspun Living WELSPUNLIV.NS	India	$2.41B	+82%	+5%	8%	35.5×	32.4%	+5.0%
Prada 1913.HK	Hong Kong	$13.1B	+1%	+15%	20%	15.6×	-6.4%	+18.6%
Anhui Korrun 300577.SZ	China	$678M	-11%	+1%	10%	12.1×	-4.3%	+20.3%
Kering KER.PA	France	$25.7B	-23%	-9%	11%	30.9×	12.2%	+2.3%
Christian Dior CDI.PA	France	$89.3B	+2%	-4%	22%	n/a	-0.3%	+12.6%

Questions

Who are Shanghai M&G Stationery's main competitors?: Named competitors: Deli Group (private or unlisted), Newell Brands (NWL), BIC (BB.PA), Mitsubishi Pencil (7976.T), Kokuyo (7984.T). The cockpit's measured peer set (industry) also includes Central Garden & Pet (CENT), Welspun Living (WELSPUNLIV.NS), Prada (1913.HK), Anhui Korrun (300577.SZ), Kering (KER.PA), Christian Dior (CDI.PA).
Is Shanghai M&G Stationery expensive compared with its peers?: On forward p/e it trades at 15.6× against a peer median of 16.0×, 3rd cheapest of 6 in its peer set. For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is -17 pp: the price already allows for a slowdown.
How has Shanghai M&G Stationery stock performed?: Over six months to 6 Nov 2026 the shares returned -3.9% against +1.8% for the median peer; over one year -15.2%.