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← CockpitCompetitor Analysis › 7984.T Kokuyo Co., Ltd.Open in the cockpit ↗

Kokuyo Co., Ltd.7984.TCompetitor analysis, valuation and peers

Japan · JPY·Industrials›Office Equipment/Supplies

Japanese maker and retailer of stationery, office furniture and school supplies.

≈ Japan's Staples combined with Steelcase (office furniture)Momentum strong 62
Mkt cap
$2.23B
US dollars, full cap
Free float
66%
of shares outstanding
$/day
$4.11M
20-day average traded
Fwd P/E
16.9×
forward earnings
ROIC−WACC
+6.3 pp
WACC 5.0%
Hurdle
-10 pp
Req g minus delivered
Next earnings
102 days
16 Feb 2027
Close · JPY¥852
1D-4.4%
1W-1.1%
1M-0.1%
3M-3.9%
6M+8.8%
YTD-2.7%
1Y-0.9%
ATR %2.4%
52w lowhigh12.6% off high

What Kokuyo does

Japanese maker and retailer of stationery, office furniture and school supplies.

Sells notebooks and stationery in volume through retailers and school suppliers, while its office-furniture business wins project work fitting out workplaces for companies, which is lumpier and depends on offices being moved or refurbished. A mail-order arm, Kaunet, supplies office goods to businesses.

In one line: Japan's Staples combined with Steelcase (office furniture).

Products and services

  • Stationery products
  • Office furniture
  • School/education supplies
  • Retail stores (office supplies)

Customers

  • Consumers/students
  • Businesses/offices
  • Schools

Where it sits in the supply chain

  • Industrials
  • Stationery and office furniture
  • Stationery products, office/school…

What could go right

  • Office renovation/hybrid-work furniture demand

What could go wrong

  • Stationery market secular decline (digitalization)

Moat: narrow (brand, distribution). Long-standing brand recognition and distribution scale in Japan's stationery/furniture market.

Headquarters: Osaka, Japan · Founded: 1905 · Employees: 8,079

Named competitors

Kokuyo at a glance

Size Kokuyo (7984.T) is a Japan Industrials company (Office Equipment/Supplies) with a market value of $2.23B, the 452nd largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥852 on 6 Nov 2026.

Performance Over six months the shares gained 8.8%, against -1.3% for the median peer and +1.8% for the Japan market (cap-weighted) — 6th highest of 14 in its peer set.

Growth Revenue grew 9.1% over the last twelve months (peer median +9.7%); the operating margin is 7.3% (peer median 6.8%).

Valuation It trades at 16.9× forward earnings against a peer median of 12.5× (5th most expensive of 12).

Price implies For today's price to make sense, revenue must grow about -6% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -10 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 6.3 points above its cost of capital (5.0% WACC).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 20267984.T 105Peer median 96
Six months, rebased to 100: Kokuyo against the median of its 13 peers (local-currency closes).

Kokuyo financials

Reported figures in JPY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥384B¥360B¥338B¥329B¥301B
Revenue growth—+6%+3%+9%—
Gross profit¥155B¥144B¥133B¥127B¥117B
EBITDA¥38.0B¥34.9B¥30.0B¥31.9B¥26.1B
Net income¥22.8B¥21.5B¥21.8B¥19.1B¥18.2B
Free cash flow¥2.46B¥7.91B¥12.0B¥30.4B¥6.19B
Capital expenditure¥19.7B¥11.3B¥7.78B¥6.35B¥5.65B
Total debt¥3.67B¥5.60B¥7.14B¥11.9B¥12.6B

Quarterly statements and history in the cockpit →

Kokuyo competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%+150%-20%0%+20%00204849027846MLKNHNI000815DOMS797200230169576030816006096036007984.T6-month return →1-month return →
Up and to the right = strong over both horizons. Kokuyo is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%20×40×00204849027846MLKNHNIDOMS00230169576030816036007984.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Kokuyo is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%0%25%50%00204849027846MLKN0008156030816006096036007984.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Kokuyo is the large dot.

Kokuyo competitors and peer comparison

Head to head with its named competitors (7984.T vs 7972.T vs 7994.T vs 7976.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Kokuyo 7984.T$2.23B+9%+9%7%16.9×-6.2%
ITOKI 7972.T$784M-26%+10%9%10.3×1.7%
Okamura 7994.T$1.35B-14%+3%7%9.5×-6.7%
Mitsubishi Pencil 7976.T$1.16B+52%+6%13%20.6×n/a
PILOT 7846.T$1.62B+33%+7%14%14.6×-3.8%
Uchida Yoko 8057.T$771M+17%+26%4%11.1×-13.2%
ASKUL 2678.T$682M+2%-20%-5%29.2×n/a

How Kokuyo compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Kokuyo against its 13 peers (data as of 6 Nov 2026)
Measure7984.TPeer medianRank in peer set
1-month return-0.1%-0.2%7th highest of 14
6-month return+8.8%-1.3%6th highest of 14
Distance from 52-week high-12.6%-25.4%4th highest of 14
Revenue growth (TTM)+9.1%+9.7%7th lowest of 14
Operating margin7.3%6.8%6th highest of 14
Forward P/E16.9×12.5×5th most expensive of 12
Growth the price implies (Req g, 7 yrs)-6.2%-0.2%2nd least demanding of 13
Growth delivered (Del g)+3.7%+7.5%4th lowest of 13
Hurdle (Req g minus delivered)-9.8 pp-3.7 pp4th least demanding of 13
ROIC minus cost of capital+6.3 pp+2.7 pp4th highest of 14
EV / EBITDA7.3×8.8×3rd cheapest of 8
Net debt / EBITDA-2.1×1.5×least indebted of 9

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Kokuyo 7984.TJapan$2.23B+9%+9%7%16.9×-6.2%+3.7%
Ningbo Huaxiang Electronic 002048.SZChina$2.60B-27%-19%7%11.3×0.1%+9.1%
Konica Minolta 4902.TJapan$1.79B+14%0%5%9.7×-5.6%+4.7%
PILOT 7846.TJapan$1.62B+33%+7%14%14.6×-3.8%+7.7%
MillerKnoll MLKNUnited States$1.48B+32%+1%6%11.2×7.3%+9.3%
HNI HNIUnited States$3.42B+41%+104%6%10.7×8.4%+7.7%
MCC Meili Cloud Computing Industry Investment 000815.SZChina$1.41B-29%-25%10%n/a51.4%-21.7%
DOMS Industries DOMS.NSIndia$1.32B-13%+18%11%56.1×n/an/a
ITOKI 7972.TJapan$784M-26%+10%9%10.3×1.7%+5.7%
Shenzhen Comix 002301.SZChina$717M-1%+13%1%32.5×-0.5%+8.4%
Horizon Fixture 6957.TWTaiwan$712M+162%+15%18%20.3×8.6%+9.6%
Zhejiang Dafeng Industry 603081.SSChina$679M-14%+18%0%27.5×-4.3%-1.0%
Jinbei Automotive 600609.SSChina$618M-21%+4%7%n/a-5.4%-3.6%
UE Furniture 603600.SSChina$579M-1%+13%6%12.5×-7.9%+7.3%

Questions

Who are Kokuyo's main competitors?
Named competitors: Plus Corporation (private or unlisted), Itoki Corp (7972.T), Okamura Corp (7994.T), Mitsubishi Pencil (7976.T), Pilot Corporation (7846.T), Uchida Yoko (8057.T). The cockpit's measured peer set (industry) also includes Ningbo Huaxiang Electronic (002048.SZ), Konica Minolta (4902.T), PILOT (7846.T), MillerKnoll (MLKN), HNI (HNI), MCC Meili Cloud Computing Industry Investment (000815.SZ).
Is Kokuyo expensive compared with its peers?
On forward p/e it trades at 16.9× against a peer median of 12.5×, 5th most expensive of 12 in its peer set. For today's price to make sense, revenue must grow about -6% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -10 pp: the price already allows for a slowdown.
How has Kokuyo stock performed?
Over six months to 6 Nov 2026 the shares returned +8.8% against -1.3% for the median peer; over one year -0.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.