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← CockpitCompetitor Analysis › 600809.SS Shanxi Xinghuacun Fen Wine Factory Co. Ltd. Class AOpen in the cockpit ↗

Shanxi Xinghuacun Fen Wine Factory Co. Ltd. Class A600809.SSCompetitor analysis, valuation and peers

China · CNY·Consumer Staples›Beverages: Alcoholic

Maker of Fenjiu, a leading light-aroma-style Chinese baijiu brand with a centuries-old distilling heritage.

≈ China's Diageo/Brown-Forman for premium spiritsMomentum leader 89
Mkt cap
$24.1B
US dollars, full cap
Free float
32%
of shares outstanding
$/day
$175M
20-day average traded
Fwd P/E
17.1×
forward earnings
ROIC−WACC
+17.4 pp
WACC 7.7%
Hurdle
-20 pp
Req g minus delivered
Next earnings
174 days
29 Apr 2027
Close · CNYCN¥132.00
1D+1.3%
1W+4.5%
1M+14.7%
3M+6.7%
6M-7.9%
YTD-23.1%
1Y-30.3%
ATR %3.4%
52w lowhigh35.2% off high

What Shanxi Xinghuacun Fen Wine Factory does

Maker of Fenjiu, a leading light-aroma-style Chinese baijiu brand with a centuries-old distilling heritage.

Sells baijiu (a Chinese grain spirit) to distributors who resell it to shops, restaurants and gift buyers, so premium bottles bought for banquets and gifts carry the profit. It is ultimately owned by the Shanxi provincial government through the Fenjiu Group, and has grown from a mainly Shanxi brand to national sales.

In one line: China's Diageo/Brown-Forman for premium spirits.

Products and services

  • Fenjiu premium baijiu
  • Mid-tier baijiu lines

Customers

  • Retail consumers
  • Distributors/gifting channel

Where it sits in the supply chain

  • Consumer Staples
  • Beverages: Alcoholic
  • Baijiu (Chinese liquor) production

What could go right

  • Premiumization and light-aroma category growth

What could go wrong

  • Anti-extravagance policy risk
  • Regional brand concentration

Moat: narrow (brand). Strong regional brand heritage, though less nationally dominant than Moutai or Wuliangye.

Headquarters: Fenyang, China · Founded: 1919 · Employees: 14,026

Named competitors

Shanxi Xinghuacun Fen Wine Factory at a glance

Size Shanxi Xinghuacun Fen Wine Factory (600809.SS) is a China Consumer Staples company (Beverages: Alcoholic) with a market value of $24.1B, the 81st largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥132.00 on 6 Nov 2026.

Performance Over six months the shares fell 7.9%, against +6.0% for the median peer and -16.4% for the China market (cap-weighted) — 8th lowest of 21 in its peer set.

Growth Revenue fell 9.1% over the last twelve months (peer median -0.7%); the operating margin is 36.5% (peer median 15.2%).

Valuation It trades at 17.1× forward earnings against a peer median of 14.9× (9th most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 3% a year for seven years (Req g). Recent delivered growth is +23%, so the hurdle is -20 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 17.4 points above its cost of capital (7.7% WACC).

Next results Next results expected around 29 Apr 2027 (exchange calendar; dates can move).

Relative performance

809010011011 May 202611 Aug 20266 Nov 2026Peer median 106600809.SS 94
Six months, rebased to 100: Shanxi Xinghuacun Fen Wine Factory against the median of its 20 peers (local-currency closes).

Shanxi Xinghuacun Fen Wine Factory financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥34.2BCN¥31.9BCN¥30.2BCN¥26.1BCN¥21.6B
Revenue growth—+6%+16%+21%—
Gross profitCN¥25.3BCN¥22.0BCN¥21.5BCN¥18.1BCN¥15.1B
EBITDAn/aCN¥17.0BCN¥16.8BCN¥14.3BCN¥10.7B
Net incomeCN¥9.18BCN¥12.2BCN¥12.2BCN¥10.4BCN¥8.10B
Free cash flowCN¥7.55BCN¥8.27BCN¥11.9BCN¥7.10BCN¥9.85B
Capital expenditureCN¥803MCN¥1.19BCN¥638MCN¥485MCN¥826M
Total debtCN¥4.33BCN¥1.19BCN¥1.29BCN¥1.49BCN¥705M

Quarterly statements and history in the cockpit →

Shanxi Xinghuacun Fen Wine Factory competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%0%+5%+10%+15%STZHEIOCARL-ARI00056825022503BF-BABEV000858HEIAUNITDSPR1876DGE0168CPR0291Y92002304TAP600809.SS6-month return →1-month return →
Up and to the right = strong over both horizons. Shanxi Xinghuacun Fen Wine Factory is the large dot.

Fundamentals: revenue growth against valuation

-30%-20%-10%0%10×20×30×STZHEIOCARL-ARI00056825022503BF-B000858HEIAUNITDSPR1876DGE0168CPR0291Y92002304TAP600809.SSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Shanxi Xinghuacun Fen Wine Factory is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%STZHEIOCARL-ARI0005682502BF-B000858HEIAUNITDSPR1876600809.SSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Shanxi Xinghuacun Fen Wine Factory is the large dot.

Shanxi Xinghuacun Fen Wine Factory competitors and peer comparison

Head to head with its named competitors (600809.SS vs 600519.SS vs 000858.SZ vs 000568.SZ)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Shanxi Xinghuacun Fen Wine Factory 600809.SS$24.1B-8%-9%36%17.1×3.0%
Kweichow Moutai 600519.SS$272B+5%-4%65%21.7×0.7%
Wuliangye Yibin 000858.SZ$43.9B-22%-6%32%22.1×7.1%
Luzhou Laojiao 000568.SZ$17.9B-19%-38%40%17.5×9.9%

How Shanxi Xinghuacun Fen Wine Factory compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Shanxi Xinghuacun Fen Wine Factory against its 20 peers (data as of 6 Nov 2026)
Measure600809.SSPeer medianRank in peer set
1-month return+14.7%+8.8%7th highest of 21
6-month return-7.9%+6.0%8th lowest of 21
Distance from 52-week high-35.2%-12.8%4th lowest of 21
Revenue growth (TTM)-9.1%-0.7%4th lowest of 21
Operating margin36.5%15.2%2nd highest of 21
Forward P/E17.1×14.9×9th most expensive of 21
Growth the price implies (Req g, 7 yrs)3.0%-1.1%6th most demanding of 20
Growth delivered (Del g)+22.7%+3.2%highest of 20
Hurdle (Req g minus delivered)-19.7 pp-5.7 ppleast demanding of 20
ROIC minus cost of capital+17.4 pp+3.8 pp3rd highest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Shanxi Xinghuacun Fen Wine Factory 600809.SSChina$24.1B-8%-9%36%17.1×3.0%+22.7%
Constellation Brands STZUnited States$24.0B-4%-4%30%11.9×-4.5%+1.2%
Heineken HEIO.ASNetherlands$24.7B+32%+1%12%14.5×-1.1%+7.8%
Carlsberg AS CARL-A.CODenmark$20.9B+12%+10%14%17.2×-2.2%+8.8%
Pernod Ricard RI.PAFrance$20.0B+16%-14%26%12.5×2.1%+1.3%
Luzhou Laojiao 000568.SZChina$17.9B-19%-38%40%17.5×9.9%+8.7%
Asahi Group Hldgs 2502.TJapan$16.4B+10%+3%9%13.1×1.8%+7.4%
Kirin 2503.TJapan$15.2B+21%+6%11%13.7×-4.2%+5.6%
Brown–Forman BF-BUnited States$14.2B+11%0%29%17.9×-5.1%+2.7%
Ambev SA Sponsored ADR ABEVUnited States$43.2B-15%+4%23%14.5×-5.5%+6.9%
Wuliangye Yibin 000858.SZChina$43.9B-22%-6%32%22.1×7.1%-9.6%
Heineken HEIA.ASNetherlands$51.8B+29%+1%12%15.9×4.2%+7.8%
United Spirits UNITDSPR.NSIndia$10.9B+11%0%15%53.0×44.2%+8.9%
Bud Apac 1876.HKHong Kong$10.7B-16%-3%15%20.1×-0.9%+0.7%
Diageo DGE.LUnited Kingdom$56.3B+25%-6%29%15.2×-0.9%+2.8%
Tsingtao Brewery 0168.HKHong Kong$9.12B-21%+1%16%10.8×-5.0%+2.6%
Davide Campari-Milano CPR.MIItaly$8.93B+22%-1%20%21.0×3.6%+11.5%
China Res Beer 0291.HKHong Kong$8.66B-18%+3%15%10.7×-1.5%+3.1%
Thai Beverage Public Y92.SISingapore$8.56B+2%-8%13%10.6×-4.7%+3.2%
Jiangsu Yanghe Distillery 002304.SZChina$8.50B-23%-31%4%32.6×n/an/a
Molson Coors Beverage TAPUnited States$7.54B-4%-2%12%9.2×-4.7%+2.9%

Questions

Who are Shanxi Xinghuacun Fen Wine Factory's main competitors?
Named competitors: Kweichow Moutai (600519.SS), Wuliangye Yibin (000858.SZ), Luzhou Laojiao (000568.SZ). The cockpit's measured peer set (industry) also includes Constellation Brands (STZ), Heineken (HEIO.AS), Carlsberg AS (CARL-A.CO), Pernod Ricard (RI.PA), Luzhou Laojiao (000568.SZ), Asahi Group Hldgs (2502.T).
Is Shanxi Xinghuacun Fen Wine Factory expensive compared with its peers?
On forward p/e it trades at 17.1× against a peer median of 14.9×, 9th most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 3% a year for seven years (Req g). Recent delivered growth is +23%, so the hurdle is -20 pp: the price already allows for a slowdown.
How has Shanxi Xinghuacun Fen Wine Factory stock performed?
Over six months to 6 Nov 2026 the shares returned -7.9% against +6.0% for the median peer; over one year -30.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.