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Brown–FormanBF-BCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Beverages: Alcoholic

Spirits company best known for Jack Daniel's Tennessee whiskey, also making Woodford Reserve bourbon and Herradura tequila.

Momentum leader 80
Mkt cap
$14.2B
US dollars, full cap
Free float
96%
of shares outstanding
$/day
$82.6M
20-day average traded
Fwd P/E
17.9×
forward earnings
ROIC−WACC
+8.3 pp
WACC 6.2%
Hurdle
-8 pp
Req g minus delivered
Next earnings
27 days
3 Dec 2026
Close · USD$30.58
1D-1.2%
1W+6.5%
1M+15.2%
3M+8.5%
6M+11.4%
YTD+19.5%
1Y+15.9%
ATR %3.2%
Beta-0.05
52w lowhigh3.4% off high

What Brown–Forman does

Spirits company best known for Jack Daniel's Tennessee whiskey, also making Woodford Reserve bourbon and Herradura tequila.

Sells to distributors and wholesalers, who sell on to bars and stores, and the Jack Daniel's family of whiskeys carries the company. Whiskey ages for years before sale, so output is planned long before demand is known. The Brown family controls the voting Class A shares; these Class B shares carry no vote.

Products and services

  • Jack Daniel's (whiskey)
  • Woodford Reserve (bourbon)
  • Herradura/el Jimador (tequila)

Customers

  • Global whiskey/spirits consumers

Where it sits in the supply chain

  • Consumer staples
  • Alcoholic beverages (spirits)
  • Whiskey/tequila distillation and global…

What could go right

  • Premiumization of whiskey portfolio
  • Emerging market whiskey demand

What could go wrong

  • US whiskey category slowdown
  • Tariff exposure on US whiskey exports

Moat: narrow (brand, distribution). Jack Daniel's is one of the world's best-known whiskey brands with global distribution reach.

Headquarters: Louisville, Kentucky, US · Founded: 1870 · Employees: 4,900

Named competitors

Brown–Forman at a glance

Size Brown–Forman (BF-B) is a United States Consumer Staples company (Beverages: Alcoholic) with a market value of $14.2B, the 622nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $30.58 on 6 Nov 2026.

Performance Over six months the shares gained 11.4%, against +0.1% for the median peer and -1.1% for the United States market (cap-weighted) — 8th highest of 21 in its peer set.

Growth Revenue fell 0.2% over the last twelve months (peer median -1.8%); the operating margin is 28.5% (peer median 15.4%).

Valuation It trades at 17.9× forward earnings against a peer median of 16.2× (7th most expensive of 20).

Price implies For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -8 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 8.3 points above its cost of capital (6.2% WACC).

Next results Next results expected around 3 Dec 2026 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026BF-B 115Peer median 101
Six months, rebased to 100: Brown–Forman against the median of its 20 peers (local-currency closes).

Brown–Forman financials

Reported figures in USD; fiscal year ends 2026-04-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$3.93B$3.95B$3.96B$4.17B$4.19B
Revenue growth—0%-5%-1%—
Gross profit$2.39B$2.40B$2.33B$2.51B$2.46B
EBITDA$1.22B$1.22B$1.19B$1.25B$1.30B
Net income$721M$715M$869M$1.02B$783M
Free cash flow$925M$893M$431M$419M$457M
Capital expenditure$88.0M$107M$167M$228M$183M
Total debt$2.44B$2.61B$2.84B$3.20B$3.00B

Quarterly statements and history in the cockpit →

Brown–Forman competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%0%+10%+20%25032502000568UNITDSPR1876RICARL-A0168CPR0291Y92002304STZ600809HEIOTAPTPX-B000596603369RADICOBF-B6-month return →1-month return →
Up and to the right = strong over both horizons. Brown–Forman is the large dot.

Fundamentals: revenue growth against valuation

-40%-20%0%+20%20×40×60×25032502000568UNITDSPR1876RICARL-A0168CPR0291Y92002304STZ600809000596RADICOBF-BRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Brown–Forman is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%25032502000568UNITDSPR1876RICARL-A0168CPR600809000596603369RADICOBF-BGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Brown–Forman is the large dot.

Brown–Forman competitors and peer comparison

Head to head with its named competitors (BF-B vs DGE.L vs RI.PA vs STZ)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Brown–Forman BF-B$14.2B+11%0%29%17.9×-5.1%
Diageo DGE.L$56.3B+25%-6%29%15.2×-0.9%
Pernod Ricard RI.PA$20.0B+16%-14%26%12.5×2.1%
Constellation Brands STZ$24.0B-4%-4%30%11.9×-4.5%
Davide Campari-Milano CPR.MI$8.93B+22%-1%20%21.0×3.6%
Remy Cointreau RCO.PA$3.08B+30%-5%16%29.2×17.0%
MGP Ingredients MGPIn/a-12%n/an/an/an/a

How Brown–Forman compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Brown–Forman against its 20 peers (data as of 6 Nov 2026)
MeasureBF-BPeer medianRank in peer set
1-month return+15.2%+8.8%4th highest of 21
6-month return+11.4%+0.1%8th highest of 21
Distance from 52-week high-3.4%-17.0%4th highest of 21
Revenue growth (TTM)-0.2%-1.8%9th highest of 20
Operating margin28.5%15.4%5th highest of 20
Forward P/E17.9×16.2×7th most expensive of 20
Growth the price implies (Req g, 7 yrs)-5.1%0.5%least demanding of 19
Growth delivered (Del g)+2.7%+7.6%5th lowest of 19
Hurdle (Req g minus delivered)-7.8 pp-7.6 pp9th least demanding of 19
ROIC minus cost of capital+8.3 pp+4.8 pp6th highest of 20
EV / EBITDA13.4×10.2×3rd most expensive of 15
Net debt / EBITDA1.8×2.7×7th least indebted of 15

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Brown–Forman BF-BUnited States$14.2B+11%0%29%17.9×-5.1%+2.7%
Kirin 2503.TJapan$15.2B+21%+6%11%13.7×-4.2%+5.6%
Asahi Group Hldgs 2502.TJapan$16.4B+10%+3%9%13.1×1.8%+7.4%
Luzhou Laojiao 000568.SZChina$17.9B-19%-38%40%17.5×9.9%+8.7%
United Spirits UNITDSPR.NSIndia$10.9B+11%0%15%53.0×44.2%+8.9%
Bud Apac 1876.HKHong Kong$10.7B-16%-3%15%20.1×-0.9%+0.7%
Pernod Ricard RI.PAFrance$20.0B+16%-14%26%12.5×2.1%+1.3%
Carlsberg AS CARL-A.CODenmark$20.9B+12%+10%14%17.2×-2.2%+8.8%
Tsingtao Brewery 0168.HKHong Kong$9.12B-21%+1%16%10.8×-5.0%+2.6%
Davide Campari-Milano CPR.MIItaly$8.93B+22%-1%20%21.0×3.6%+11.5%
China Res Beer 0291.HKHong Kong$8.66B-18%+3%15%10.7×-1.5%+3.1%
Thai Beverage Public Y92.SISingapore$8.56B+2%-8%13%10.6×-4.7%+3.2%
Jiangsu Yanghe Distillery 002304.SZChina$8.50B-23%-31%4%32.6×n/an/a
Constellation Brands STZUnited States$24.0B-4%-4%30%11.9×-4.5%+1.2%
Shanxi Xinghuacun Fen Wine Factory 600809.SSChina$24.1B-8%-9%36%17.1×3.0%+22.7%
Heineken HEIO.ASNetherlands$24.7B+32%+1%12%14.5×-1.1%+7.8%
Molson Coors Beverage TAPUnited States$7.54B-4%-2%12%9.2×-4.7%+2.9%
Molson Coors Canada TPX-B.TOCanada$7.38B-12%n/an/an/an/an/a
Anhui Gujing Distillery 000596.SZChina$7.29B-2%-28%17%21.5×4.3%+12.7%
Jiangsu King's Luck Brewery Joint-stock 603369.SSChina$6.40B+25%-5%33%16.2×1.9%+15.3%
Radico Khaitan RADICO.NSIndia$6.37B+33%+16%17%66.7×45.1%+20.5%

Questions

Who are Brown–Forman's main competitors?
Named competitors: Diageo (DGE.L), Pernod Ricard (RI.PA), Constellation Brands (STZ), Davide Campari-Milano (CPR.MI), Remy Cointreau (RCO.PA), Becle (private or unlisted). The cockpit's measured peer set (industry) also includes Kirin (2503.T), Asahi Group Hldgs (2502.T), Luzhou Laojiao (000568.SZ), United Spirits (UNITDSPR.NS), Bud Apac (1876.HK), Pernod Ricard (RI.PA).
Is Brown–Forman expensive compared with its peers?
On forward p/e it trades at 17.9× against a peer median of 16.2×, 7th most expensive of 20 in its peer set. For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -8 pp: the price already allows for a slowdown.
How has Brown–Forman stock performed?
Over six months to 6 Nov 2026 the shares returned +11.4% against +0.1% for the median peer; over one year +15.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.