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← CockpitCompetitor Analysis › 600519.SS Kweichow Moutai Co., Ltd. Class AOpen in the cockpit ↗

Kweichow Moutai Co., Ltd. Class A600519.SSCompetitor analysis, valuation and peers

China · CNY·Consumer Staples›Beverages: Alcoholic

China's most valuable liquor maker, producing premium baijiu (sorghum-based spirit) sold mainly for domestic banqueting, gifting and collecting.

≈ China's Diageo/LVMH-equivalent luxury spirits makerMomentum leader 93
Mkt cap
$272B
US dollars, full cap
Free float
38%
of shares outstanding
$/day
$945M
20-day average traded
Fwd P/E
21.7×
forward earnings
ROIC−WACC
+30.2 pp
WACC 5.9%
Hurdle
-11 pp
Req g minus delivered
Next earnings
146 days
1 Apr 2027
Close · CNYCN¥1,453
1D+0.1%
1W+4.4%
1M+15.7%
3M+6.9%
6M+4.9%
YTD+5.5%
1Y-1.0%
ATR %2.0%
52w lowhigh7.3% off high

What Kweichow Moutai does

China's most valuable liquor maker, producing premium baijiu (sorghum-based spirit) sold mainly for domestic banqueting, gifting and collecting.

Earns mainly from selling its flagship liquor to a network of distributors and, increasingly, through its own direct channels and app. The spirit is aged for years before sale, so supply is limited and cannot be raised quickly. The Guizhou provincial government controls the company through a state group.

In one line: China's Diageo/LVMH-equivalent luxury spirits maker.

Products and services

  • Feitian Moutai (flagship baijiu)
  • Series/lower-tier Moutai products
  • Moutai-flavored other products

Customers

  • Chinese consumers (gifting, banqueting, government

Where it sits in the supply chain

  • Consumer staples
  • Alcoholic beverages
  • Premium baijiu distilling…

What could go right

  • Chinese consumer upgrading/collector demand
  • Wholesale price stability initiatives

What could go wrong

  • Anti-extravagance/gifting regulation
  • Chinese consumer spending slowdown

Moat: wide (brand, scale, regulatory licence). Iconic status brand with geographically-protected production (Guizhou terroir) and decades of collector demand.

Headquarters: Renhuai, Guizhou, China · Founded: 1951 · Employees: 34,992

Named competitors

Kweichow Moutai at a glance

Size Kweichow Moutai (600519.SS) is a China Consumer Staples company (Beverages: Alcoholic) with a market value of $272B, the 7th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥1,453 on 6 Nov 2026.

Performance Over six months the shares gained 4.9%, against +7.4% for the median peer and -16.4% for the China market (cap-weighted) — 10th lowest of 21 in its peer set.

Growth Revenue fell 4.1% over the last twelve months (peer median +0.2%); the operating margin is 65.1% (peer median 17.8%).

Valuation It trades at 21.7× forward earnings against a peer median of 15.5× (3rd most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -11 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 30.2 points above its cost of capital (5.9% WACC).

Next results Next results expected around 1 Apr 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026Peer median 107600519.SS 106
Six months, rebased to 100: Kweichow Moutai against the median of its 20 peers (local-currency closes).

Kweichow Moutai financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥174BCN¥145BCN¥148BCN¥129BCN¥109B
Revenue growth—-2%+15%+18%—
Gross profitCN¥158BCN¥129BCN¥133BCN¥116BCN¥98.5B
EBITDAn/aCN¥116BCN¥120BCN¥104BCN¥88.1B
Net incomeCN¥82.2BCN¥82.3BCN¥86.2BCN¥74.7BCN¥62.7B
Free cash flowCN¥105BCN¥58.5BCN¥87.9BCN¥64.1BCN¥31.4B
Capital expenditureCN¥2.29BCN¥3.13BCN¥4.68BCN¥2.62BCN¥5.31B
Total debtCN¥262MCN¥18.3BCN¥23.5BCN¥12.4BCN¥13.3B

Quarterly statements and history in the cockpit →

Kweichow Moutai competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%0%+5%+10%+15%BUDDGEHEIA000858ABEVHEIO600809STZCARL-ARI00056825022503BF-BUNITDSPR18760168CPR0291Y92600519.SS6-month return →1-month return →
Up and to the right = strong over both horizons. Kweichow Moutai is the large dot.

Fundamentals: revenue growth against valuation

-15%-10%-5%0%+5%10×15×20×BUDDGEHEIA000858ABEVHEIO600809STZCARL-ARI00056825022503BF-BUNITDSPR18760168CPR0291Y92600519.SSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Kweichow Moutai is the large dot.

Capital: growth delivered against growth the price implies

-5%0%+5%+10%-5%0%5%10%BUDDGEHEIA000858ABEVHEIO600809STZCARL-ARI00056825022503BF-BUNITDSPR1876CPR0291Y92600519.SSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Kweichow Moutai is the large dot.

Kweichow Moutai competitors and peer comparison

Head to head with its named competitors (600519.SS vs 000858.SZ vs 000568.SZ vs DGE.L)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Kweichow Moutai 600519.SS$272B+5%-4%65%21.7×0.7%
Wuliangye Yibin 000858.SZ$43.9B-22%-6%32%22.1×7.1%
Luzhou Laojiao 000568.SZ$17.9B-19%-38%40%17.5×9.9%
Diageo DGE.L$56.3B+25%-6%29%15.2×-0.9%

How Kweichow Moutai compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Kweichow Moutai against its 20 peers (data as of 6 Nov 2026)
Measure600519.SSPeer medianRank in peer set
1-month return+15.7%+10.6%5th highest of 21
6-month return+4.9%+7.4%10th lowest of 21
Distance from 52-week high-7.3%-9.8%10th highest of 21
Revenue growth (TTM)-4.1%+0.2%8th lowest of 21
Operating margin65.1%17.8%highest of 21
Forward P/E21.7×15.5×3rd most expensive of 21
Growth the price implies (Req g, 7 yrs)0.7%-0.9%10th most demanding of 21
Growth delivered (Del g)+11.5%+5.2%3rd highest of 21
Hurdle (Req g minus delivered)-10.8 pp-5.6 pp4th least demanding of 21
ROIC minus cost of capital+30.2 pp+4.8 pp2nd highest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Kweichow Moutai 600519.SSChina$272B+5%-4%65%21.7×0.7%+11.5%
Anheuser-Busch InBev SA/NV Sponsored ADR BUDUnited States$168B+5%+7%26%18.9×2.7%+4.7%
Diageo DGE.LUnited Kingdom$56.3B+25%-6%29%15.2×-0.9%+2.8%
Heineken HEIA.ASNetherlands$51.8B+29%+1%12%15.9×4.2%+7.8%
Wuliangye Yibin 000858.SZChina$43.9B-22%-6%32%22.1×7.1%-9.6%
Ambev SA Sponsored ADR ABEVUnited States$43.2B-15%+4%23%14.5×-5.5%+6.9%
Heineken HEIO.ASNetherlands$24.7B+32%+1%12%14.5×-1.1%+7.8%
Shanxi Xinghuacun Fen Wine Factory 600809.SSChina$24.1B-8%-9%36%17.1×3.0%+22.7%
Constellation Brands STZUnited States$24.0B-4%-4%30%11.9×-4.5%+1.2%
Carlsberg AS CARL-A.CODenmark$20.9B+12%+10%14%17.2×-2.2%+8.8%
Pernod Ricard RI.PAFrance$20.0B+16%-14%26%12.5×2.1%+1.3%
Luzhou Laojiao 000568.SZChina$17.9B-19%-38%40%17.5×9.9%+8.7%
Asahi Group Hldgs 2502.TJapan$16.4B+10%+3%9%13.1×1.8%+7.4%
Kirin 2503.TJapan$15.2B+21%+6%11%13.7×-4.2%+5.6%
Brown–Forman BF-BUnited States$14.2B+11%0%29%17.9×-5.1%+2.7%
United Spirits UNITDSPR.NSIndia$10.9B+11%0%15%53.0×44.2%+8.9%
Bud Apac 1876.HKHong Kong$10.7B-16%-3%15%20.1×-0.9%+0.7%
Tsingtao Brewery 0168.HKHong Kong$9.12B-21%+1%16%10.8×-5.0%+2.6%
Davide Campari-Milano CPR.MIItaly$8.93B+22%-1%20%21.0×3.6%+11.5%
China Res Beer 0291.HKHong Kong$8.66B-18%+3%15%10.7×-1.5%+3.1%
Thai Beverage Public Y92.SISingapore$8.56B+2%-8%13%10.6×-4.7%+3.2%

Questions

Who are Kweichow Moutai's main competitors?
Named competitors: Wuliangye Yibin (000858.SZ), Luzhou Laojiao (000568.SZ), Diageo (DGE.L). The cockpit's measured peer set (industry) also includes Anheuser-Busch InBev SA/NV Sponsored ADR (BUD), Diageo (DGE.L), Heineken (HEIA.AS), Wuliangye Yibin (000858.SZ), Ambev SA Sponsored ADR (ABEV), Heineken (HEIO.AS).
Is Kweichow Moutai expensive compared with its peers?
On forward p/e it trades at 21.7× against a peer median of 15.5×, 3rd most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -11 pp: the price already allows for a slowdown.
How has Kweichow Moutai stock performed?
Over six months to 6 Nov 2026 the shares returned +4.9% against +7.4% for the median peer; over one year -1.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.