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Longfor Group0960.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Real Estate›Real Estate Development

Major Chinese property developer with a large recurring-income arm from shopping malls (Longfor Commercial) and rentals.

≈ A Chinese mixed residential developer plus mall landlordMomentum laggard 14
Mkt cap
$4.05B
US dollars, full cap
Free float
32%
of shares outstanding
$/day
$25.3M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
n/a
WACC 6.9%
Hurdle
n/a
no reverse DCF
Official | Implied
B+ / CCC+
agencies · bond market
Next earnings
133 days
19 Mar 2027
Close · HKDHK$4.58
1D-4.8%
1W+1.1%
1M-13.0%
3M-29.6%
6M-47.1%
YTD-45.8%
1Y-54.2%
ATR %5.6%
52w lowhigh57.3% off high

What Longfor does

Major Chinese property developer with a large recurring-income arm from shopping malls (Longfor Commercial) and rentals.

Earns mainly from selling apartments, with revenue booked when units are handed over, so the property cycle drives the total. Malls and rental housing give steady rent that does not depend on new sales, and its property-management arm, Longfor Smart Services, is separately listed.

In one line: A Chinese mixed residential developer plus mall landlord.

Products and services

  • Residential property development
  • Shopping mall operation (Tianjie malls)
  • Property management
  • Rental apartments

Customers

  • Homebuyers in China
  • Retail tenants
  • Renters

Where it sits in the supply chain

  • Real estate
  • Residential development
  • Commercial property/mall operation

What could go right

  • Mall/rental income growing as % of total

What could go wrong

  • China property downturn
  • High developer leverage sector-wide

Moat: narrow (brand, scale, installed base). Established residential brand plus a growing recurring-rental mall portfolio cushions cyclicality.

Headquarters: Chongqing/Beijing, China · Founded: 1993 · Employees: 31,653

Named competitors

Longfor at a glance

Size Longfor (0960.HK) is a Hong Kong Real Estate company (Real Estate Development) with a market value of $4.05B, the 294th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$4.58 on 6 Nov 2026.

Performance Over six months the shares fell 47.1%, against -2.8% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — lowest of 21 in its peer set.

Growth Revenue fell 41.8% over the last twelve months (peer median +10.0%); the operating margin is 0.7% (peer median 22.9%).

Credit Longfor has 4 bonds outstanding ($1.37B), rated B+ by the agencies and trading like CCC+ at a weighted spread of 767 bp.

Next results Next results expected around 19 Mar 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 950960.HK 50
Six months, rebased to 100: Longfor against the median of its 20 peers (local-currency closes).

Longfor financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$87.7BHK$106BHK$139BHK$200BHK$292B
Revenue growth—-24%-31%-31%—
Gross profitHK$7.36BHK$10.4BHK$22.5BHK$34.3BHK$62.1B
EBITDAHK$942MHK$3.62BHK$13.5BHK$22.9BHK$48.7B
Net income-HK$166MHK$1.11BHK$11.3BHK$14.2BHK$28.3B
Free cash flowHK$10.4BHK$18.2BHK$24.5BHK$27.8BHK$4.48B
Capital expenditureHK$116MHK$52.5MHK$365MHK$958MHK$363M
Total debtn/aHK$185BHK$202BHK$228BHK$251B

Quarterly statements and history in the cockpit →

Longfor competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%-20%0%+20%MRP1908JOE600641ALLN6011550022448804MTHLEG0101HHH0683PNDX-BUTG600663HGV600007CWK0960.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Longfor is the large dot.

Longfor competitors and peer comparison

Head to head with its named competitors (0960.HK vs 1109.HK vs 0688.HK vs 1918.HK)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
Longfor 0960.HK$4.05B-47%-42%1%n/an/a
China Res Land 1109.HK$29.1B-7%-12%16%n/an/a
China Overseas 0688.HK$18.4B-13%+4%11%n/an/a
Sunac China 1918.HK$1.06B-64%-29%-27%n/an/a

How Longfor compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Longfor against its 20 peers (data as of 6 Nov 2026)
Measure0960.HKPeer medianRank in peer set
1-month return-13.0%+6.8%3rd lowest of 21
6-month return-47.1%-2.8%lowest of 21
Distance from 52-week high-57.3%-20.6%lowest of 21
Revenue growth (TTM)-41.8%+10.0%lowest of 21
Operating margin0.7%22.9%2nd lowest of 21
Bond spread767 bp139 bpwidest of 4

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Longfor 0960.HKHong Kong$4.05B-47%-42%1%n/an/an/a
Millrose Properties MRPUnited States$4.00B-4%+93%85%n/an/an/a
C&D International Investment 1908.HKHong Kong$4.11B-15%-15%7%n/an/an/a
St. Joe JOEUnited States$3.96B+6%+11%32%n/an/an/a
Shanghai Vital Deeptech 600641.SSChina$4.20B+14%+94%-27%n/an/an/a
Allreal ALLN.SWSwitzerland$3.89B-8%+3%41%n/an/an/a
Seazen 601155.SSChina$4.23B-15%-39%14%n/an/an/a
Hangzhou Binjiang Real Estate 002244.SZChina$4.27B-2%-35%6%n/an/an/a
Tokyo Tatemono 8804.TJapan$4.37B-6%+17%22%n/an/an/a
Meritage Homes MTHUnited States$4.38B+4%-15%7%n/an/an/a
LEG Immobilien LEG.DEGermany$4.39B-11%+1%34%n/an/an/a
Hang Lung Ppt 0101.HKHong Kong$4.40B-29%+10%53%n/an/an/a
Corporacion Inmobiliaria Vesta S.A.B. de C.V. Sponsored ADR VTMXUnited States$3.62B+6%+18%76%n/an/an/a
Howard Hughes HHHUnited States$4.64B+18%+32%15%n/an/an/a
Kerry Properties 0683.HKHong Kong$3.47B-26%-22%24%n/an/an/a
Pandox PNDX-B.STSweden$3.43B-1%+15%58%n/an/an/a
UNITE UTG.LUnited Kingdom$3.41B+5%+12%46%n/an/an/a
Shanghai Lujiazui Finance & Trade Zone Development 600663.SSChina$4.81B-10%-21%21%n/an/an/a
Hilton Grand Vacations HGVUnited States$3.33B-10%+19%17%n/an/an/a
China World Trade Center 600007.SSChina$3.31B+4%-4%42%n/an/an/a
Cushman & Wakefield CWKUnited States$3.28B-2%+10%4%n/an/an/a

Longfor bonds and credit

Longfor has 4 bonds outstanding with $1.37B face value. The agencies rate it B+; its bonds trade like CCC+. Weighted yield 12.16%, a spread of 767 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Longfor's main competitors?
Named competitors: China Resources Land (1109.HK), China Overseas Land (0688.HK), Sunac China (1918.HK). The cockpit's measured peer set (industry) also includes Millrose Properties (MRP), C&D International Investment (1908.HK), St. Joe (JOE), Shanghai Vital Deeptech (600641.SS), Allreal (ALLN.SW), Seazen (601155.SS).
How has Longfor stock performed?
Over six months to 6 Nov 2026 the shares returned -47.1% against -2.8% for the median peer; over one year -54.2%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.