Loading…

WD-40 CompanyWDFCCompetitor analysis, valuation and peers

United States · USD·Materials›Industrial Specialties

Makes WD-40 multi-use lubricant plus other maintenance products such as 3-IN-ONE oil and Lava soap.

Momentum strong 62
Mkt cap
$2.97B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$33.4M
20-day average traded
Fwd P/E
33.9×
forward earnings
ROIC−WACC
+22.1 pp
WACC 6.3%
Hurdle
-5 pp
Req g minus delivered
Next earnings
68 days
13 Jan 2027
Close · USD$221.58
1D-2.5%
1W+0.4%
1M+8.7%
3M-5.5%
6M+6.5%
YTD+12.5%
1Y+11.9%
ATR %3.1%
Beta0.22
52w lowhigh25.9% off high

What WD-40 does

Makes WD-40 multi-use lubricant plus other maintenance products such as 3-IN-ONE oil and Lava soap.

Outsources nearly all manufacturing to contract packagers and concentrates on marketing and distribution. Costs follow petroleum-based raw materials, so it must pass price changes on to retailers and distributors.

Products and services

  • WD-40 lubricant
  • 3-IN-ONE oil
  • Specialty cleaners (Lava, X-14)

Customers

  • Retailers
  • Industrial/MRO distributors
  • Households

Where it sits in the supply chain

  • Consumer/industrial products
  • Maintenance chemical products
  • Retail and industrial distribution

What could go right

  • Global household/industrial penetration growth
  • New product line extensions

What could go wrong

  • Petrochemical input cost swings
  • Single-brand concentration

Moat: wide (brand, distribution). WD-40 is a globally dominant, near-generic brand name in multi-use lubricants with unmatched retail penetration.

Headquarters: San Diego, California, United States · Founded: 1953 · Employees: 753

Named competitors

  • CRC Industries private or unlisted
  • Blaster Chemical private or unlisted
  • Radiator Specialty (Liquid Wrench) private or unlisted
  • 3M MMM
  • Henkel HEN.DE
  • RPM International RPM

WD-40 at a glance

Size WD-40 (WDFC) is a United States Materials company (Industrial Specialties) with a market value of $2.97B, the 1565th largest of 3,117 United States companies the cockpit tracks. Shares closed at $221.58 on 6 Nov 2026.

Performance Over six months the shares gained 6.5%, against -13.0% for the median peer and -1.1% for the United States market (cap-weighted) — 7th highest of 19 in its peer set.

Growth Revenue grew 11.0% over the last twelve months (peer median +8.5%); the operating margin is 15.8% (peer median 11.2%).

Valuation It trades at 33.9× forward earnings against a peer median of 31.9× (8th most expensive of 16).

Price implies For today's price to make sense, revenue must grow about 2% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -5 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 22.1 points above its cost of capital (6.3% WACC).

Short interest Short interest is 3.6% of the free float (15 Oct 2026).

Next results Next results expected around 13 Jan 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026WDFC 107Peer median 86
Six months, rebased to 100: WD-40 against the median of its 20 peers (local-currency closes).

WD-40 financials

Reported figures in USD; fiscal year ends 2026-08-31. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue$688M$688M$620M$591M$537M
Revenue growth—+11%+5%+10%—
Gross profit$373M$373M$336M$309M$269M
EBITDA$121M$121M$114M$107M$97.9M
Net income$82.1M$82.1M$90.7M$69.4M$65.7M
Free cash flow$97.6M$97.6M$83.4M$87.8M$91.5M
Capital expenditure$7.40M$7.40M$4.53M$4.21M$6.87M
Total debt$101M$101M$97.7M$103M$129M

Quarterly statements and history in the cockpit →

WD-40 competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-20%0%601865HSCL156060373760368846133800FUL4631601118603991002827688281002497300236001359UFPT4205WDFC6-month return →1-month return →
Up and to the right = strong over both horizons. WD-40 is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%+75%0×50×100×HSCL15606037376036884613FUL4631601118002827688281002497300236001359WDFCRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. WD-40 is the large dot.

Capital: growth delivered against growth the price implies

0%+10%+20%+30%+40%0%20%40%60186515606037374613FUL4631601118603991688281001359UFPT4205WDFCGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. WD-40 is the large dot.

WD-40 competitors and peer comparison

Head to head with its named competitors (WDFC vs MMM vs HEN.DE vs RPM)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
WD-40 WDFC$2.97B+6%+11%16%33.9×2.2%
3M MMM$95.7B+30%+2%21%19.2×11.3%
Henkel AG & Co. KGaA HEN.DE$35.4B+25%-3%15%13.6×-1.9%
RPM International RPM$13.2B+2%+6%13%16.9×7.5%

How WD-40 compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

WD-40 against its 20 peers (data as of 6 Nov 2026)
MeasureWDFCPeer medianRank in peer set
1-month return+8.7%-14.7%highest of 20
6-month return+6.5%-13.0%7th highest of 19
Distance from 52-week high-25.9%-38.7%5th highest of 20
Revenue growth (TTM)+11.0%+8.5%10th highest of 21
Operating margin15.8%11.2%6th highest of 21
Forward P/E33.9×31.9×8th most expensive of 16
Growth the price implies (Req g, 7 yrs)2.2%13.0%3rd least demanding of 13
Growth delivered (Del g)+7.1%+11.1%3rd lowest of 13
Hurdle (Req g minus delivered)-4.9 pp-4.4 pp7th least demanding of 13
ROIC minus cost of capital+22.1 pp-0.1 pphighest of 21
EV / EBITDA24.7×22.6×6th cheapest of 11
Net debt / EBITDA0.2×0.9×4th least indebted of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
WD-40 WDFCUnited States$2.97B+6%+11%16%33.9×2.2%+7.1%
Flat Glass 601865.SSChina$3.03B-30%-23%-2%n/a8.2%+20.0%
Himadri Speciality Chemical HSCL.NSIndia$3.04B-8%+25%20%31.9×n/an/a
Kinik 1560.TWTaiwan$3.04B+17%+19%19%35.7×34.8%+9.6%
SKSHU Paint 603737.SSChina$3.14B-33%0%4%29.5×27.7%+8.9%
Jiangsu Pacific Quartz 603688.SSChina$2.78B-38%+15%10%82.1×n/an/a
Kansai Paint 4613.TJapan$3.23B+29%+3%8%19.1×2.3%+10.1%
GCL Technology 3800.HKHong Kong$2.71B-30%+25%-22%n/an/an/a
H.B. Fuller FULUnited States$2.68B-19%+1%11%9.5×3.5%+4.5%
DIC 4631.TJapan$2.68B+25%+6%7%9.3×-1.0%+8.5%
Crown New Materials Techn Co L 001381.SZChina$3.33Bn/a+8%10%n/an/an/a
China Hainan Rubber Industry 601118.SSChina$3.36B-27%-37%-3%104.6×2.9%+22.2%
Shenzhen Leading Semiconductor Industry 603991.SSChina$2.60B+12%+996%10%n/a21.7%+12.0%
Xizang Gaozheng Civil Explosives 002827.SZChina$2.53B+92%-1%12%108.9×n/an/a
Shaanxi Huaqin Technology Industry 688281.SSChina$2.50B-18%+31%15%34.7×27.5%+24.7%
Quanzhou Jiadeli Electronic Materials 603435.SSChina$2.49Bn/a+4%38%n/an/an/a
Sichuan Yahua Industrial 002497.SZChina$2.48B-56%+69%18%6.2×n/an/a
Shanghai Sinyang Semiconductor Materials 300236.SZChina$3.58B-20%+33%15%54.8×n/an/a
Pamica Technology 001359.SZChina$2.41B-1%+23%23%36.2×38.0%+12.1%
UFP Technologies UFPTUnited States$2.35B+32%+9%15%28.3×17.8%+27.4%
Zeon 4205.TJapan$2.34B+6%+4%11%9.1×-1.5%+6.4%

Questions

Who are WD-40's main competitors?
Named competitors: CRC Industries (private or unlisted), Blaster Chemical (private or unlisted), Radiator Specialty (Liquid Wrench) (private or unlisted), 3M (MMM), Henkel (HEN.DE), RPM International (RPM). The cockpit's measured peer set (industry) also includes Flat Glass (601865.SS), Himadri Speciality Chemical (HSCL.NS), Kinik (1560.TW), SKSHU Paint (603737.SS), Jiangsu Pacific Quartz (603688.SS), Kansai Paint (4613.T).
Is WD-40 expensive compared with its peers?
On forward p/e it trades at 33.9× against a peer median of 31.9×, 8th most expensive of 16 in its peer set. For today's price to make sense, revenue must grow about 2% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -5 pp: the price already allows for a slowdown.
How has WD-40 stock performed?
Over six months to 6 Nov 2026 the shares returned +6.5% against -13.0% for the median peer; over one year +11.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.