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← CockpitCompetitor Analysis › SMG Scotts Miracle-Gro Company Class AOpen in the cockpit ↗

Scotts Miracle-Gro Company Class ASMGCompetitor analysis, valuation and peers

United States · USD·Materials›Chemicals: Agricultural

Makes lawn care, gardening and pest control products (Scotts, Miracle-Gro, Ortho) plus hydroponics and cannabis cultivation supplies.

Momentum leader 80
Mkt cap
$3.77B
US dollars, full cap
Free float
76%
of shares outstanding
$/day
$71.2M
20-day average traded
Fwd P/E
13.6×
forward earnings
ROIC−WACC
+11.5 pp
WACC 11.1%
Hurdle
+15 pp
Req g minus delivered
Official | Implied
B+ / BBB-
agencies · bond market
Next earnings
89 days
3 Feb 2027
Close · USD$64.71
1D-2.5%
1W+4.0%
1M+28.3%
3M+3.9%
6M+5.9%
YTD+10.9%
1Y+15.5%
ATR %3.9%
Beta0.69
52w lowhigh14.1% off high

What Scotts Miracle-Gro does

Makes lawn care, gardening and pest control products (Scotts, Miracle-Gro, Ortho) plus hydroponics and cannabis cultivation supplies.

Makes most of its money in a spring and early-summer season, selling lawn and garden products to a handful of large retailers, notably Home Depot and Lowe's, which account for a big part of sales. The Hawthorne hydroponics unit, built up during the cannabis growing boom, has since shrunk with that market.

Products and services

  • Scotts lawn care
  • Miracle-Gro gardening products
  • Ortho pest control
  • Hawthorne cannabis/hydroponics

Customers

  • Home improvement/garden retailers (Home Depot, Low
  • Mass retailers

Where it sits in the supply chain

  • Materials
  • Chemicals: Agricultural
  • Consumer lawn and garden products

What could go right

  • Consumer lawn/garden category recovery
  • Debt reduction from Hawthorne divestiture

What could go wrong

  • Weather-dependent seasonal demand
  • High leverage from past Hawthorne investments

Moat: narrow (brand, distribution, scale). Dominant lawn-and-garden brand portfolio with deep big-box retail relationships.

Headquarters: Marysville, Ohio, US · Founded: 1868

Named competitors

Scotts Miracle-Gro at a glance

Size Scotts Miracle-Gro (SMG) is a United States Materials company (Chemicals: Agricultural) with a market value of $3.77B, the 1383rd largest of 3,117 United States companies the cockpit tracks. Shares closed at $64.71 on 6 Nov 2026.

Performance Over six months the shares gained 5.9%, against -25.1% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd highest of 21 in its peer set.

Growth Revenue fell 3.6% over the last twelve months (peer median +5.9%); the operating margin is 14.3% (peer median 9.2%).

Valuation It trades at 13.6× forward earnings against a peer median of 18.6× (5th cheapest of 19).

Price implies For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is -8%, so the hurdle is +15 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 11.5 points above its cost of capital (11.1% WACC).

Credit Scotts Miracle-Gro has 3 bonds outstanding ($1.29B), rated B+ by the agencies and trading like BBB- at a weighted spread of 115 bp.

Short interest Short interest is 9.8% of the free float (15 Oct 2026).

Next results Next results expected around 3 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026SMG 108Peer median 75
Six months, rebased to 100: Scotts Miracle-Gro against the median of its 20 peers (local-currency closes).

Scotts Miracle-Gro financials

Reported figures in USD; fiscal year ends 2026-09-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue$3.29B$3.29B$3.41B$3.55B$3.55B
Revenue growth—-4%-4%0%—
Gross profit$1.06B$1.07B$1.05B$926M$813M
EBITDA$589M$536M$604M$532M$458M
Net income$104M$104M$145M-$34.9M-$380M
Free cash flow$278M$278M$274M$584M$438M
Capital expenditure$94.6M$94.6M$97.4M$84.0M$92.8M
Total debt$2.03B$2.03B$2.38B$2.52B$2.91B

Quarterly statements and history in the cockpit →

Scotts Miracle-Gro competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%-20%0%+20%600486DNLUPLFACT000902603077000155301035002539MOS002312002258600596SUMICHEMTATACHEMATUL000422PARADEEPSMG6-month return →1-month return →
Up and to the right = strong over both horizons. Scotts Miracle-Gro is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%25×50×75×600486DNLUPL000902000155ICLMOS002312002258TATACHEM000422PARADEEPSMGRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Scotts Miracle-Gro is the large dot.

Capital: growth delivered against growth the price implies

0%+10%+20%0%10%20%600486UPL301035ICL002312600596SUMICHEMATULBAYERCROPSMGGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Scotts Miracle-Gro is the large dot.

Scotts Miracle-Gro competitors and peer comparison

Head to head with its named competitors (SMG vs CENT vs SPB)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Scotts Miracle-Gro SMG$3.77B+6%-4%14%13.6×7.5%
Central Garden & Pet CENT$2.64B+25%-1%9%16.0×-4.0%
Spectrum Brands SPB$1.99B+6%+1%9%17.1×-2.5%

How Scotts Miracle-Gro compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Scotts Miracle-Gro against its 20 peers (data as of 6 Nov 2026)
MeasureSMGPeer medianRank in peer set
1-month return+28.3%-5.7%highest of 21
6-month return+5.9%-25.1%3rd highest of 21
Distance from 52-week high-14.1%-33.7%2nd highest of 21
Revenue growth (TTM)-3.6%+5.9%4th lowest of 21
Operating margin14.3%9.2%5th highest of 21
Forward P/E13.6×18.6×5th cheapest of 19
Growth the price implies (Req g, 7 yrs)7.5%10.9%4th least demanding of 10
Growth delivered (Del g)-7.8%+6.0%lowest of 10
Hurdle (Req g minus delivered)+15.3 pp+5.0 pp2nd most demanding of 10
ROIC minus cost of capital+11.5 pp-1.4 pphighest of 21
EV / EBITDA9.8×9.7×5th most expensive of 10
Net debt / EBITDA3.4×2.3×4th most indebted of 11
Bond spread115 bp160 bptightest of 4

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Scotts Miracle-Gro SMGUnited States$3.77B+6%-4%14%13.6×7.5%-7.8%
Jiangsu Yangnong Chemical 600486.SSChina$3.42B-22%+3%13%16.2×0.8%+3.8%
Dyno Nobel DNL.AXAustralia$4.64B+6%-17%15%21.1×n/an/a
UPL UPL.NSIndia$4.78B-18%+10%14%14.8×10.9%+6.0%
Fertilizers & Chemicals Travancore FACT.NSIndia$5.14B-18%+32%0%n/an/an/a
YONFER Agricultural Technology 000902.SZChina$2.69B-2%+15%11%11.4×n/an/a
Sichuan Hebang Biotechnology 603077.SSChina$2.59B-30%-24%-1%n/an/an/a
Sichuan New Energy Power 000155.SZChina$2.54B-47%+98%32%12.9×n/an/a
Shandong Weifang Rainbow Chemical 301035.SZChina$2.42B-32%+6%12%14.9×-0.1%+15.0%
ICL ICLUnited States$6.04B-27%+11%11%11.5×3.5%+7.2%
Chengdu Wintrue 002539.SZChina$2.09B-24%+6%6%11.7×n/an/a
Mosaic Company (The) MOSUnited States$7.11B+2%0%3%26.2×n/an/a
Sichuan Development Lomon 002312.SZChina$1.93B-36%+5%6%35.0×8.2%+14.0%
Lier Chemical 002258.SZChina$1.85B+20%+6%8%21.0×n/an/a
Zhejiang Xinan Chemical Industrial 600596.SSChina$1.75B-31%+5%2%22.9×12.4%+3.1%
Sumitomo Chemical India SUMICHEM.NSIndia$1.74B-34%-3%18%28.1×23.4%+4.1%
Tata Chemicals TATACHEM.NSIndia$1.64B-25%+2%3%85.9×n/an/a
Atul ATUL.NSIndia$1.63B-26%+18%12%19.7×18.2%+11.0%
Hubei Yihua Chemical Industry 000422.SZChina$1.60B-42%+15%5%15.2×n/an/a
Bayer Cropscience India BAYERCROP.NSIndia$1.58B-28%-5%15%19.5×16.1%+5.9%
Paradeep Phosphates PARADEEP.NSIndia$1.57B+12%+31%7%17.6×n/an/a

Scotts Miracle-Gro bonds and credit

Scotts Miracle-Gro has 3 bonds outstanding with $1.29B face value. The agencies rate it B+; its bonds trade like BBB-. Weighted yield 5.76%, a spread of 115 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Scotts Miracle-Gro's main competitors?
Named competitors: Central Garden & Pet (CENT), Spectrum Brands (SPB). The cockpit's measured peer set (industry) also includes Jiangsu Yangnong Chemical (600486.SS), Dyno Nobel (DNL.AX), UPL (UPL.NS), Fertilizers & Chemicals Travancore (FACT.NS), YONFER Agricultural Technology (000902.SZ), Sichuan Hebang Biotechnology (603077.SS).
Is Scotts Miracle-Gro expensive compared with its peers?
On forward p/e it trades at 13.6× against a peer median of 18.6×, 5th cheapest of 19 in its peer set. For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is -8%, so the hurdle is +15 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Scotts Miracle-Gro stock performed?
Over six months to 6 Nov 2026 the shares returned +5.9% against -25.1% for the median peer; over one year +15.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.