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← CockpitCompetitor Analysis › SAM Boston Beer Company, Inc. Class AOpen in the cockpit ↗

Boston Beer Company, Inc. Class ASAMCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Beverages: Alcoholic

Brews and markets Samuel Adams beer, Twisted Tea, Truly hard seltzer and Angry Orchard cider.

Momentum leader 90
Mkt cap
$2.24B
US dollars, full cap
Free float
90%
of shares outstanding
$/day
$46.2M
20-day average traded
Fwd P/E
21.0×
forward earnings
ROIC−WACC
+8.7 pp
WACC 8.9%
Hurdle
+4 pp
Req g minus delivered
Next earnings
116 days
2 Mar 2027
Close · USD$220.64
1D-1.9%
1W+9.6%
1M+28.9%
3M+21.9%
6M+11.8%
YTD+13.1%
1Y+5.3%
ATR %3.7%
Beta-0.13
52w lowhigh16.6% off high

What Boston Beer does

Brews and markets Samuel Adams beer, Twisted Tea, Truly hard seltzer and Angry Orchard cider.

Sells to independent wholesalers, as US law generally requires brewers to do, who deliver to stores and bars, so the company is paid when product leaves its brewery rather than when a shopper buys. Twisted Tea, a hard iced tea, has overtaken Samuel Adams as the main volume driver. Founder Jim Koch holds control through special shares.

Products and services

  • Twisted Tea
  • Samuel Adams
  • Truly Hard Seltzer
  • Angry Orchard

Customers

  • Distributors/wholesalers
  • Retail and on-premise accounts across the US

Where it sits in the supply chain

  • Consumer Staples
  • Beverages: Alcoholic
  • Craft beer and hard seltzer/tea

What could go right

  • Twisted Tea continued growth
  • Innovation in flavored alcohol categories

What could go wrong

  • Hard seltzer category decline
  • Distributor inventory destocking cycles

Moat: narrow (brand, distribution). Strong multi-brand distribution network but faces intense competition in a maturing hard seltzer category.

Headquarters: Boston, Massachusetts, US · Founded: 1984 · Employees: 2,736

Named competitors

Boston Beer at a glance

Size Boston Beer (SAM) is a United States Consumer Staples company (Beverages: Alcoholic) with a market value of $2.24B, the 1720th largest of 3,117 United States companies the cockpit tracks. Shares closed at $220.64 on 6 Nov 2026.

Performance Over six months the shares gained 11.8%, against -8.6% for the median peer and -1.1% for the United States market (cap-weighted) — 6th highest of 21 in its peer set.

Growth Revenue fell 3.7% over the last twelve months (peer median -2.4%); the operating margin is 5.3% (peer median 11.3%).

Valuation It trades at 21.0× forward earnings against a peer median of 32.6× (7th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about 6% a year for seven years (Req g). Recent delivered growth is +2%, so the hurdle is +4 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 8.7 points above its cost of capital (8.9% WACC).

Short interest Short interest is 20.7% of the free float (15 Oct 2026).

Next results Next results expected around 2 Mar 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026SAM 117Peer median 93
Six months, rebased to 100: Boston Beer against the median of its 20 peers (local-currency closes).

Boston Beer financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.91B$1.96B$2.01B$2.01B$2.09B
Revenue growth—-2%0%-4%—
Gross profit$937M$953M$894M$852M$898M
EBITDA$188M$242M$246M$210M$215M
Net income-$73.1M$108M$59.7M$76.2M$67.3M
Free cash flow$185M$216M$173M$201M$109M
Capital expenditure$49.1M$54.6M$76.3M$64.1M$90.6M
Total debt$29.5M$39.0M$38.8M$48.0M$55.6M

Quarterly statements and history in the cockpit →

Boston Beer competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%+20%ABDL600779CCU600132002461000799600559RCO600702601579RBREW6979TWE0008692531TI600059SAM6-month return →1-month return →
Up and to the right = strong over both horizons. Boston Beer is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%20×40×60×ABDL600779CCU600132002461000799603589600559RCO600702UBL601579RBREW6979TWE0008692531TI603919600059SAMRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Boston Beer is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%-10%0%10%600779CCU600132002461600559RCO601579RBREWTWE000869603919SAMGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Boston Beer is the large dot.

Boston Beer competitors and peer comparison

Head to head with its named competitors (SAM vs TAP vs STZ vs HEIA.AS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Boston Beer SAM$2.24B+12%-4%5%21.0×6.5%
Molson Coors Beverage TAP$7.54B-4%-2%12%9.2×-4.7%
Constellation Brands STZ$24.0B-4%-4%30%11.9×-4.5%
Heineken HEIA.AS$51.8B+29%+1%12%15.9×4.2%
Diageo DGE.L$56.3B+25%-6%29%15.2×-0.9%
Brown–Forman BF-B$14.2B+11%0%29%17.9×-5.1%

How Boston Beer compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Boston Beer against its 20 peers (data as of 6 Nov 2026)
MeasureSAMPeer medianRank in peer set
1-month return+28.9%+1.7%highest of 21
6-month return+11.8%-8.6%6th highest of 21
Distance from 52-week high-16.6%-30.5%5th highest of 21
Revenue growth (TTM)-3.7%-2.4%10th lowest of 21
Operating margin5.3%11.3%5th lowest of 21
Forward P/E21.0×32.6×7th cheapest of 21
Growth the price implies (Req g, 7 yrs)6.5%3.7%6th most demanding of 12
Growth delivered (Del g)+2.5%+5.5%6th lowest of 12
Hurdle (Req g minus delivered)+4.0 pp+3.7 pp6th most demanding of 12
ROIC minus cost of capital+8.7 pp-2.4 pp4th highest of 21
EV / EBITDA10.4×20.2×3rd cheapest of 10
Net debt / EBITDA-1.5×2.3×2nd least indebted of 10

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Boston Beer SAMUnited States$2.24B+12%-4%5%21.0×6.5%+2.5%
Allied Blenders and Distillers ABDL.NSIndia$2.10B+24%-20%11%63.5×n/an/a
Sichuan Swellfun 600779.SSChina$2.06B-13%-30%20%46.3×16.6%+0.1%
Compania Cervecerias Unidas S.A. Sponsored ADR CCUUnited States$2.02B-9%+6%7%13.7×0.4%+5.5%
Chongqing Brewery 600132.SSChina$2.88B-28%-4%20%17.3×-8.9%+6.2%
Guangzhou Zhujiang Brewery 002461.SZChina$2.91B-15%+2%15%19.8×-5.8%+6.9%
Jiugui Liquor 000799.SZChina$1.70B-18%+19%-3%271.1×n/an/a
Anhui Kouzi Distillery 603589.SSChina$1.65B-22%-19%13%22.9×n/an/a
Hebei Hengshui Laobaigan Liquor 600559.SSChina$1.64B-12%-17%11%30.7×14.2%+2.4%
Remy Cointreau RCO.PAFrance$3.08B+30%-5%16%29.2×17.0%-1.5%
Shede Spirits 600702.SSChina$1.61B-24%-10%-1%53.4×n/an/a
United Breweries UBL.NSIndia$3.33B-17%+7%6%65.9×n/an/a
Kuaijishan Shaoxing Rice Wine 601579.SSChina$1.51B+22%+6%19%35.8×1.3%+10.7%
Royal Unibrew A/S RBREW.CODenmark$3.37B+11%+3%14%13.3×-7.1%+16.5%
ZJLD 6979.HKHong Kong$3.41B-3%-29%13%27.6×n/an/a
Treasury Wine Estates TWE.AXAustralia$3.56B+52%-12%17%18.4×9.3%-0.4%
Yantai Changyu Pioneer Wine 000869.SZChina$1.36B-12%-2%3%16.1×3.7%-3.0%
Takara 2531.TJapan$3.84B+75%+9%4%34.6×n/an/a
Tilaknagar Industries TI.NSIndia$1.27B+3%+150%10%50.4×n/an/a
Jinhui Liquor 603919.SSChina$1.27B-6%-2%11%36.1×14.6%+10.9%
Zhejiang Guyuelongshan Shaoxing Wine 600059.SSChina$1.12B-8%-3%11%40.5×n/an/a

Questions

Who are Boston Beer's main competitors?
Named competitors: Molson Coors (TAP), Constellation Brands (STZ), AB InBev (private or unlisted), Heineken (HEIA.AS), Diageo (DGE.L), Brown-Forman (BF-B). The cockpit's measured peer set (industry) also includes Allied Blenders and Distillers (ABDL.NS), Sichuan Swellfun (600779.SS), Compania Cervecerias Unidas S.A. Sponsored ADR (CCU), Chongqing Brewery (600132.SS), Guangzhou Zhujiang Brewery (002461.SZ), Jiugui Liquor (000799.SZ).
Is Boston Beer expensive compared with its peers?
On forward p/e it trades at 21.0× against a peer median of 32.6×, 7th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about 6% a year for seven years (Req g). Recent delivered growth is +2%, so the hurdle is +4 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Boston Beer stock performed?
Over six months to 6 Nov 2026 the shares returned +11.8% against -8.6% for the median peer; over one year +5.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.