Who are Gens Aurea's main competitors?

Named competitors: Cash Converters International (private or unlisted), FirstCash Holdings (FCFS), EZCORP (EZPW). The cockpit's measured peer set (industry) also includes DR Corporation Limited Class A (301177.SZ), Mokingran Jewellery (2585.HK), Thangamayil Jewellery (THANGAMAYL.NS), Mitsubishi Pencil (7976.T), Guangdong CHJ Industry (002345.SZ), Savaria (SIS.TO).

← CockpitCompetitor Analysis › OROX.MI Gens Aurea S.p.A.Open in the cockpit ↗

Gens Aurea S.p.A.OROX.MICompetitor analysis, valuation and peers

Italy · EUR·Consumer Discretionary›Other Consumer Specialties

European cash-for-gold and jewelry retailer buying and selling gold and precious items through a multi-brand store network.

≈ A listed European 'cash for gold' retail chain

Competitor Analysis ▸ Charts Open in the cockpit

Mkt cap

$1.27B

US dollars, full cap

Free float

11%

of shares outstanding

$/day

$784,087

20-day average traded

Fwd P/E

n/m

no positive forecast

ROIC−WACC

n/a

WACC 20.0%

Hurdle

n/a

no reverse DCF

Close · EUR€11.18

1D-0.5%

1W+1.8%

1M-10.6%

3M+13.5%

6Mn/a

YTDn/a

1Yn/a

ATR %4.7%

52w lowhigh22.9% off high

What Gens Aurea does

European cash-for-gold and jewelry retailer buying and selling gold and precious items through a multi-brand store network.

In one line: A listed European 'cash for gold' retail chain.

Products and services

Cash-for-gold buy-back
Jewelry retail (GioiaPura, Luxury Zone)
Investment gold (OroCash Invest)
Gold refining/wholesale

Customers

Retail consumers in Italy and Spain
Consumers in Portugal, Austria, Switzerland

Where it sits in the supply chain

Precious metals retail
Cash-for-gold buy-back
Jewelry retail & investment gold

What could go right

Rising gold prices boosting buy-back volumes
Continued store network expansion

What could go wrong

Gold price volatility affecting margins/volumes
Regulatory scrutiny of precious-metal buying

Moat: narrow (brand, distribution, scale). Largest multi-brand cash-for-gold network in Italy/Spain with 530+ stores.

Headquarters: Milan, Italy · Founded: 2009 · Employees: 1,127

Named competitors

Cash Converters International private or unlisted
FirstCash Holdings FCFS
EZCORP EZPW

Gens Aurea at a glance

Size Gens Aurea (OROX.MI) is an Italy Consumer Discretionary company (Other Consumer Specialties) with a market value of $1.27B, the 74th largest of 123 Italy companies the cockpit tracks. Shares closed at €11.18 on 6 Nov 2026.

Growth Revenue grew 95.3% over the last twelve months (peer median +14.1%); the operating margin is 11.5% (peer median 11.1%).

Gens Aurea financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
	TTM	FY2025	FY2024	FY2023
Revenue	n/a	€836M	€428M	€246M
Revenue growth	—	+95%	+74%	—
Gross profit	n/a	€119M	€63.9M	€30.7M
EBITDA	n/a	€106M	€57.5M	€27.4M
Net income	n/a	€67.9M	€34.0M	€13.8M
Free cash flow	n/a	€42.6M	€36.8M	€14.9M
Capital expenditure	n/a	€4.07M	€5.14M	€2.98M
Total debt	n/a	€48.9M	€16.2M	€23.4M

Quarterly statements and history in the cockpit →

Gens Aurea competitors and peer comparison

Head to head with its named competitors (OROX.MI vs FCFS vs EZPW)
Company	Market cap	6M return	Revenue growth	Op. margin	EV / Sales	Req g
Gens Aurea OROX.MI	$1.27B	n/a	+95%	11%	n/a	n/a
FirstCash FCFS	$7.96B	-18%	+23%	16%	n/a	n/a
EZCORP EZPW	$1.75B	-15%	+29%	14%	n/a	n/a

How Gens Aurea compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Gens Aurea against its 20 peers (data as of 6 Nov 2026)
Measure	OROX.MI	Peer median	Rank in peer set
1-month return	-10.6%	-0.1%	3rd lowest of 21
Distance from 52-week high	-22.9%	-30.4%	9th highest of 21
Revenue growth (TTM)	+95.3%	+14.1%	highest of 21
Operating margin	11.5%	11.1%	11th highest of 21
Net debt / EBITDA	-0.1×	-0.0×	9th least indebted of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
Company	Market	Market cap	6M return	Revenue growth	Op. margin	EV / Sales	Req g	Delivered g
Gens Aurea OROX.MI	Italy	$1.27B	n/a	+95%	11%	n/a	n/a	n/a
DR Corporation Limited Class A 301177.SZ	China	$1.29B	-26%	-4%	-6%	3.4×	n/a	n/a
Mokingran Jewellery 2585.HK	Hong Kong	$1.37B	+118%	+5%	4%	0.6×	n/a	n/a
Thangamayil Jewellery THANGAMAYL.NS	India	$1.37B	+1%	+78%	6%	1.4×	28.5%	+36.1%
Mitsubishi Pencil 7976.T	Japan	$1.16B	+52%	+6%	13%	1.7×	n/a	n/a
Guangdong CHJ Industry 002345.SZ	China	$1.11B	-19%	+14%	13%	0.8×	-11.5%	+23.9%
Savaria SIS.TO	Canada	$1.53B	+3%	+7%	14%	2.4×	9.3%	+20.8%
Sky Gold and Diamonds SKYGOLD.NS	India	$1.56B	+92%	+73%	7%	1.9×	n/a	n/a
PC Jeweller PCJEWELLER.NS	India	$1.63B	+67%	+29%	24%	4.2×	n/a	n/a
Beijing Kingee Culture Development 002721.SZ	China	$965M	-21%	+45%	15%	6.6×	26.5%	-25.9%
Wiselink 8932.TWO	Taiwan	$941M	-19%	+24%	47%	12.3×	10.0%	+23.2%
China National Gold Group Gold Jewellery 600916.SS	China	$1.80B	-20%	-9%	0%	0.1×	24.2%	+15.6%
Lao Feng Xiang 600612.SS	China	$2.04B	-17%	-40%	6%	0.4×	-16.9%	+0.4%
Timex Group India TIMEX.NS	India	$750M	+90%	+42%	15%	8.3×	25.7%	+41.7%
Safari Industries (India) SAFARI.NS	India	$651M	-18%	+14%	9%	2.9×	31.3%	+44.2%
Samsonite 1910.HK	Hong Kong	$2.52B	-6%	+1%	15%	1.2×	-12.2%	+18.0%
Zhou Liu Fu Jewellery 6168.HK	Hong Kong	$632M	-42%	+2%	19%	0.9×	n/a	n/a
Senco Gold SENCO.NS	India	$556M	-7%	+42%	9%	0.5×	n/a	n/a
KDDL KDDL.NS	India	$518M	+64%	+32%	9%	2.1×	33.2%	+31.5%
Goldiam International GOLDIAM.NS	India	$505M	+1%	+27%	20%	4.4×	35.6%	+19.2%
Movado MOV	United States	$495M	+11%	+5%	7%	0.5×	-7.2%	+5.5%

Questions

Who are Gens Aurea's main competitors?: Named competitors: Cash Converters International (private or unlisted), FirstCash Holdings (FCFS), EZCORP (EZPW). The cockpit's measured peer set (industry) also includes DR Corporation Limited Class A (301177.SZ), Mokingran Jewellery (2585.HK), Thangamayil Jewellery (THANGAMAYL.NS), Mitsubishi Pencil (7976.T), Guangdong CHJ Industry (002345.SZ), Savaria (SIS.TO).