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← CockpitCompetitor Analysis › DFY.TO Definity Financial Corp.Open in the cockpit ↗

Definity Financial Corp.DFY.TOCompetitor analysis, valuation and peers

Canada · CAD·Financials›Property/Casualty Insurance

Canadian property-casualty insurer selling home, auto and business insurance via brokers and direct channels.

Momentum strong 72
Mkt cap
$6.47B
US dollars, full cap
Free float
79%
of shares outstanding
$/day
$8.52M
20-day average traded
P/B
2.13×
price to book
ROE
11.7%
delivered
Implied ROE
7.6%
what the price asks
Next earnings
97 days
11 Feb 2027
Close · CADC$74.57
1D-1.5%
1W+1.8%
1M+12.5%
3M-6.8%
6M+13.7%
YTD-1.8%
1Y+10.7%
ATR %2.9%
52w lowhigh9.7% off high

What Definity Financial does

Canadian property-casualty insurer selling home, auto and business insurance via brokers and direct channels.

Earns premiums from insurance policies, keeps what is left after paying claims and costs, and invests the premiums collected before claims are paid. Most business is placed by independent brokers under the Economical name, while Sonnet sells direct online. It listed in 2021 when the mutual insurer Economical converted into a shareholder-owned company.

Products and services

  • Personal auto insurance
  • Personal property insurance
  • Commercial insurance
  • Direct-to-consumer (Sonnet)

Customers

  • Canadian homeowners, drivers, small businesses

Where it sits in the supply chain

  • Financials
  • Insurance
  • Personal and commercial P&C insurance

What could go right

  • Rate increases in a hard P&C market
  • Direct channel growth

What could go wrong

  • Catastrophe/weather losses
  • Competitive Canadian P&C market

Moat: narrow (brand, distribution, scale). Long-established Canadian brand (Economical) with both broker and direct distribution.

Headquarters: Waterloo, Canada · Founded: 1871 · Employees: 3,462

Named competitors

Definity Financial at a glance

Size Definity Financial (DFY.TO) is a Canada Financials company (Property/Casualty Insurance) with a market value of $6.47B, the 101st largest of 420 Canada companies the cockpit tracks. Shares closed at C$74.57 on 6 Nov 2026.

Performance Over six months the shares gained 13.7%, against +17.5% for the median peer and +5.2% for the Canada market (cap-weighted) — 8th lowest of 21 in its peer set.

Growth Revenue grew 35.4% over the last twelve months (peer median +4.7%); the operating margin is 10.3% (peer median 16.3%).

Valuation It trades at 2.13× book value against a peer median of 2.12× (11th cheapest of 21).

Price implies The share price implies a return on equity of about 7.6%; Definity Financial delivers 11.7%, so the price asks less than the business earns today.

Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026Peer median 117DFY.TO 109
Six months, rebased to 100: Definity Financial against the median of its 20 peers (local-currency closes).

Definity Financial financials

Reported figures in CAD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueC$6.70BC$5.28BC$4.86BC$3.91BC$3.63B
Revenue growth—+9%+24%+8%—
Net incomeC$467MC$418MC$430MC$350MC$111M
Free cash flowC$375MC$413MC$232MC$264MC$215M
Capital expenditureC$105MC$99.6MC$75.6MC$87.5MC$90.8M
Total debtC$1.70BC$1.16BC$260MC$150MC$70.8M

Quarterly statements and history in the cockpit →

Definity Financial competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+10%+20%+30%+40%0%+10%+20%HGTYSCRSIGIMTGTHGMCYARXPROTPLMRERIEAFGSPNTRNRNMIHIAGAIZ7164ADM000810DFY.TO6-month return →1-month return →
Up and to the right = strong over both horizons. Definity Financial is the large dot.

Fundamentals: return on equity against price-to-book

10%20%30%40%2.50×50×7.50×HGTYSCRSIGIMTGTHGMCYARXPROTPLMRERIESPNTRNRIAGAIZADM000810DFY.TOReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Definity Financial is the large dot.

Capital: ROE delivered against the ROE the price implies

-400%-300%-200%-100%0%-400%-200%0%HGTYSCRSIGIARXADMDFY.TOROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Definity Financial is the large dot.

Definity Financial competitors and peer comparison

Head to head with its named competitors (DFY.TO vs IFC.TO vs FFH.TO)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Definity Financial DFY.TO$6.47B+14%+35%12%2.13×7.6%
Intact Financial IFC.TO$34.7B+9%+2%14%2.48×8.7%
Fairfax Financial FFH.TO$42.7B+21%-1%16%1.40×7.0%

How Definity Financial compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Definity Financial against its 20 peers (data as of 6 Nov 2026)
MeasureDFY.TOPeer medianRank in peer set
1-month return+12.5%+9.0%6th highest of 21
6-month return+13.7%+17.5%8th lowest of 21
Return on equity11.7%16.8%4th lowest of 21
Price / book2.13×2.12×11th cheapest of 21
Trailing P/E19.4×12.3×5th most expensive of 19
ROE the price implies7.6%12.1%5th least demanding of 21
ROE delivered11.7%15.4%4th lowest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Definity Financial DFY.TOCanada$6.47B+14%+35%12%2.13×7.6%11.7%
Hagerty HGTYUnited States$6.18B+79%+1%5%8.42×53.7%4.6%
Scor SCR.PAFrance$6.96B+10%-4%19%1.44×9.8%18.8%
Selective Insurance SIGIUnited States$5.87B+17%+4%15%1.81×9.1%14.7%
MGIC Investment MTGUnited States$5.87B+7%-2%14%1.18×8.9%13.9%
Hanover Insurance THGUnited States$8.35B+28%+5%22%2.43×11.2%21.8%
Mercury General MCYUnited States$4.58B-17%+5%26%1.63×13.7%25.5%
Accelerant ARXUnited States$4.32B+19%+55%-380%6.01×23.2%-380.1%
Protector Forsikring PROT.OLNorway$4.19B+4%+12%35%5.34×18.1%35.2%
Palomar PLMRUnited States$4.10B+37%+60%22%4.16×17.0%22.2%
Erie Indemnity ERIEUnited States$12.7B+26%+2%24%4.98×19.7%23.7%
American Financial AFGUnited States$12.8B+18%+3%18%2.67×15.1%n/a
SiriusPoint SPNTUnited States$3.06B+12%+23%23%1.34×9.5%23.1%
RenaissanceRe RNRUnited States$14.0B+16%-21%13%1.34×7.5%13.4%
NMI NMIHUnited States$2.94B0%+8%15%1.10×7.9%15.4%
Insurance Australia IAG.AXAustralia$14.4B+17%+9%14%2.87×13.1%14.0%
Assurant AIZUnited States$15.1B+29%+9%44%2.60×14.6%44.2%
Everest EGUnited States$15.2B+18%-9%13%1.08×6.6%12.8%
Zenkoku Hosho 7164.TJapan$2.69B+1%+2%14%1.74×6.2%14.1%
Admiral ADM.LUnited Kingdom$16.1B+23%0%46%8.04×33.5%45.6%
SamsungF&MIns 000810.KSSouth Korea$17.2B+31%+5%8%0.71×4.8%8.1%

Questions

Who are Definity Financial's main competitors?
Named competitors: Intact Financial (IFC.TO), Fairfax Financial (FFH.TO), Co-operators (private or unlisted), Aviva Canada (private or unlisted). The cockpit's measured peer set (industry) also includes Hagerty (HGTY), Scor (SCR.PA), Selective Insurance (SIGI), MGIC Investment (MTG), Hanover Insurance (THG), Mercury General (MCY).
Is Definity Financial expensive compared with its peers?
On price / book it trades at 2.13× against a peer median of 2.12×, 11th cheapest of 21 in its peer set. The share price implies a return on equity of about 7.6%; Definity Financial delivers 11.7%, so the price asks less than the business earns today.
How has Definity Financial stock performed?
Over six months to 6 Nov 2026 the shares returned +13.7% against +17.5% for the median peer; over one year +10.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.