Who are Nintendo's main competitors?

Named competitors: Sony (PlayStation) (6758.T), Microsoft (Xbox) (MSFT), Sega Sammy (6460.T). The cockpit's measured peer set (sector in the same market, nearest in size) also includes Kddi (9433.T), Softbank (9434.T), Ntt (9432.T), Recruit (6098.T), Konami (9766.T).

How has Nintendo stock performed?

Over six months to 6 Nov 2026 the shares returned +6.4% against +9.7% for the median peer; over one year -36.4%.

← CockpitCompetitor Analysis › 7974.T Nintendo Co LtdOpen in the cockpit ↗

Nintendo Co Ltd7974.TCompetitor analysis, valuation and peers

Japan · JPY·Communication Services›Recreational Products

Japanese video game company making the Switch console and franchises like Mario, Zelda and Pokemon.

Momentum strong 76

Competitor Analysis ▸ Charts Open in the cockpit

Mkt cap

$59.8B

US dollars, full cap

Free float

84%

of shares outstanding

$/day

$447M

20-day average traded

Fwd P/E

22.2×

forward earnings

ROIC−WACC

+25.3 pp

WACC 5.0%

Hurdle

-7 pp

Req g minus delivered

Next earnings

95 days

9 Feb 2027

Close · JPY¥8,178

1D-7.9%

1W+0.2%

1M+4.6%

3M+7.8%

6M+6.4%

YTD-21.3%

1Y-36.4%

ATR %3.6%

52w lowhigh43.0% off high

What Nintendo does

Japanese video game company making the Switch console and franchises like Mario, Zelda and Pokemon.

Sells its own games on its own consoles, so each console's player base drives years of software sales, paid online subscriptions and downloads. Film and theme-park licences add royalties, and it co-owns The Pokemon Company, which earns from games, cards and merchandise. Hardware and software launch in step with each console generation.

Products and services

Nintendo Switch/Switch 2 hardware
First-party software (Mario, Zelda)
Pokemon (via The Pokemon Company)
Mobile games & licensing (theme parks, movies)

Customers

Global consumers, families, gamers of all ages

Where it sits in the supply chain

Entertainment
Video games & consoles
Console hardware + first-party software

What could go right

Switch 2 hardware upgrade cycle
IP licensing (film, parks) growth

What could go wrong

Hardware cycle transitions
Mobile/PC gaming competition for attention

Moat: wide (brand, IP / patents, installed base). Irreplaceable character IP (Mario, Zelda, Pokemon) built over decades, plus a large installed hardware base.

Headquarters: Kyoto, Japan · Founded: 1889 · Employees: 8,666

Named competitors

Nintendo at a glance

Size Nintendo (7974.T) is a Japan Communication Services company (Recreational Products) with a market value of $59.8B, the 28th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥8,178 on 6 Nov 2026.

Performance Over six months the shares gained 6.4%, against +9.7% for the median peer and +1.8% for the Japan market (cap-weighted) — 3rd lowest of 6 in its peer set.

Growth Revenue grew 51.5% over the last twelve months (peer median +8.0%); the operating margin is 19.7% (peer median 18.0%).

Valuation It trades at 22.2× forward earnings against a peer median of 18.5× (3rd most expensive of 6).

Price implies For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +6%, so the hurdle is -7 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 25.3 points above its cost of capital (5.0% WACC).

Next results Next results expected around 9 Feb 2027 (exchange calendar; dates can move).

Relative performance

Six months, rebased to 100: Nintendo against the median of its 5 peers (local-currency closes).

Nintendo financials

Reported figures in JPY; fiscal year ends 2026-03-31. TTM = trailing twelve months.
	TTM	FY2025	FY2024	FY2023	FY2022
Revenue	¥2.26T	¥2.31T	¥1.16T	¥1.67T	¥1.60T
Revenue growth	—	+99%	-30%	+4%	—
Gross profit	¥1.01T	¥897B	¥700B	¥946B	¥877B
EBITDA	¥467B	¥376B	¥298B	¥547B	¥515B
Net income	¥475B	¥424B	¥279B	¥491B	¥433B
Free cash flow	n/a	¥263B	-¥6.94B	¥446B	¥301B
Capital expenditure	n/a	¥27.2B	¥19.0B	¥16.1B	¥22.2B
Total debt	¥70.1B	¥7.51B	¥7.16B	¥6.13B	¥6.29B

Quarterly statements and history in the cockpit →

Nintendo competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

Up and to the right = strong over both horizons. Nintendo is the large dot.

Fundamentals: revenue growth against valuation

Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Nintendo is the large dot.

Capital: growth delivered against growth the price implies

Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Nintendo is the large dot.

Nintendo competitors and peer comparison

Head to head with its named competitors (7974.T vs 6758.T vs MSFT vs 6460.T)
Company	Market cap	6M return	Revenue growth	Op. margin	Forward P/E	Req g
Nintendo 7974.T	$59.8B	+6%	+52%	20%	22.2×	-1.5%
Sony 6758.T	$156B	+33%	+1%	13%	18.7×	3.4%
Microsoft MSFT	$3.94T	+28%	+18%	47%	25.5×	17.2%
Sega Sammy 6460.T	$4.28B	+46%	+24%	10%	17.8×	-2.3%

How Nintendo compares with its peers

Peer set: Sector in the same market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Nintendo against its 5 peers (data as of 6 Nov 2026)
Measure	7974.T	Peer median	Rank in peer set
1-month return	+4.6%	-1.7%	2nd highest of 6
6-month return	+6.4%	+9.7%	3rd lowest of 6
Distance from 52-week high	-43.0%	-9.2%	lowest of 6
Revenue growth (TTM)	+51.5%	+8.0%	highest of 6
Operating margin	19.7%	18.0%	3rd highest of 6
Forward P/E	22.2×	18.5×	3rd most expensive of 6
Growth the price implies (Req g, 7 yrs)	-1.5%	1.0%	least demanding of 5
Growth delivered (Del g)	+5.6%	+8.2%	2nd lowest of 5
Hurdle (Req g minus delivered)	-7.1 pp	-3.5 pp	2nd least demanding of 5
ROIC minus cost of capital	+25.3 pp	+2.2 pp	3rd highest of 6
EV / EBITDA	16.1×	10.5×	2nd most expensive of 6
Net debt / EBITDA	-4.1×	2.5×	least indebted of 6

Peer table

Peer set: Sector in the same market, nearest in size
Company	Market	Market cap	6M return	Revenue growth	Op. margin	Forward P/E	Req g	Delivered g
Nintendo 7974.T	Japan	$59.8B	+6%	+52%	20%	22.2×	-1.5%	+5.6%
Kddi 9433.T	Japan	$66.4B	+10%	+4%	18%	14.2×	-1.4%	+2.7%
Softbank 9434.T	Japan	$71.3B	+6%	+8%	14%	18.5×	3.4%	+6.2%
Ntt 9432.T	Japan	$86.6B	+5%	+8%	12%	12.7×	n/a	n/a
Recruit 6098.T	Japan	$149B	+133%	+9%	20%	30.3×	22.0%	+10.3%
Konami 9766.T	Japan	$23.5B	+45%	+25%	33%	25.7×	-1.5%	+12.6%

Questions

Who are Nintendo's main competitors?: Named competitors: Sony (PlayStation) (6758.T), Microsoft (Xbox) (MSFT), Sega Sammy (6460.T). The cockpit's measured peer set (sector in the same market, nearest in size) also includes Kddi (9433.T), Softbank (9434.T), Ntt (9432.T), Recruit (6098.T), Konami (9766.T).
Is Nintendo expensive compared with its peers?: On forward p/e it trades at 22.2× against a peer median of 18.5×, 3rd most expensive of 6 in its peer set. For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +6%, so the hurdle is -7 pp: the price already allows for a slowdown.
How has Nintendo stock performed?: Over six months to 6 Nov 2026 the shares returned +6.4% against +9.7% for the median peer; over one year -36.4%.