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← CockpitCompetitor Analysis › 6608.HK Bairong, Inc. Class BOpen in the cockpit ↗

Bairong, Inc. Class B6608.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Information Technology›Internet Software/Services
Momentum strong 62
Mkt cap
$311M
US dollars, full cap
Free float
74%
of shares outstanding
$/day
$1.20M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-27.9 pp
WACC 7.5%
Hurdle
n/a
no reverse DCF
Next earnings
140 days
26 Mar 2027
Close · HKDHK$5.23
1D-4.2%
1W-12.1%
1M-8.5%
3M+11.6%
6M-27.3%
YTD-54.9%
1Y-47.4%
ATR %6.3%
52w lowhigh61.7% off high

What Bairong does

Employees: 1,777

Bairong at a glance

Size Bairong (6608.HK) is a Hong Kong Information Technology company (Internet Software/Services) with a market value of $311M, the 881st largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$5.23 on 6 Nov 2026.

Performance Over six months the shares fell 27.3%, against -5.3% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 5th lowest of 21 in its peer set.

Growth Revenue fell 28.8% over the last twelve months (peer median +8.4%); the operating margin is -26.5% (peer median 2.6%).

Valuation It trades at 0.1× enterprise value to sales against a peer median of 3.1× (cheapest of 18).

Capital Return on invested capital runs 27.9 points below its cost of capital (7.5% WACC).

Next results Next results expected around 26 Mar 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 936608.HK 75
Six months, rebased to 100: Bairong against the median of its 20 peers (local-currency closes).

Bairong financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$2.47BHK$3.17BHK$3.18BHK$2.96BHK$2.39B
Revenue growth—0%+7%+24%—
Gross profitHK$1.56BHK$2.28BHK$2.32BHK$2.16BHK$1.72B
EBITDA-HK$546MHK$42.4MHK$257MHK$344MHK$185M
Net income-HK$500MHK$72.6MHK$289MHK$376MHK$279M
Free cash flow-HK$493MHK$222MHK$301MHK$338MHK$329M
Capital expenditureHK$83.6MHK$93.1MHK$63.7MHK$31.2MHK$28.4M
Total debtn/aHK$139MHK$135MHK$159MHK$148M

Quarterly statements and history in the cockpit →

Bairong competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%-25%0%+25%ZIP5243300937301299SOHUPERI34913009876183GIBO7366TBLAJUSTDIAL26874819SDRJMIACARS6608.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Bairong is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%0×2.5×5×7.5×ZIP5243300937301299PERI349130098761837366232600209526874819SDRJMIACARS6608.HKRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Bairong is the large dot.

Bairong competitors and peer comparison

How Bairong compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Bairong against its 20 peers (data as of 6 Nov 2026)
Measure6608.HKPeer medianRank in peer set
1-month return-8.5%-0.9%7th lowest of 21
6-month return-27.3%-5.3%5th lowest of 21
Distance from 52-week high-61.7%-35.0%4th lowest of 21
Revenue growth (TTM)-28.8%+8.4%2nd lowest of 21
Operating margin-26.5%2.6%2nd lowest of 20
EV / Sales0.1×3.1×cheapest of 18
ROIC minus cost of capital-27.9 pp-5.4 pplowest of 15

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Bairong 6608.HKHong Kong$311M-27%-29%-26%0.1×n/an/a
ZipRecruiter ZIPUnited States$309M+4%0%0%0.9×45.4%+1.4%
note 5243.TJapan$315M+5%+32%19%8.1×18.7%+22.1%
Sichuan Hezong Medicine Easy-to-buy Pharmaceutical 300937.SZChina$304M-24%+4%0%0.5×n/an/a
Sublime China Information 301299.SZChina$318M-35%+10%19%5.5×9.0%+10.4%
Sohu.com Limited Sponsored ADR SOHUUnited States$361M-12%+9%-7%n/an/an/a
Perion Network PERIUnited States$370M+3%+3%-4%0.3×-19.5%+6.0%
GA technologies 3491.TJapan$375M-6%+28%2%0.3×n/an/a
Sichuan Newsnet Media (Group) 300987.SZChina$386M-13%-13%3%7.1×16.2%+9.6%
Trade-Van Information Services 6183.TWTaiwan$406M-3%+8%26%3.8×-4.7%+7.7%
GIBO GIBOUnited States$428M+412%-100%n/an/an/an/a
LITALICO 7366.TJapan$455M+67%+17%13%2.2×8.8%+107.1%
Digital Arts 2326.TJapan$461M-8%+17%47%3.8×-10.9%+9.7%
Taboola.com TBLAUnited States$540M-62%+2%4%0.3×-7.3%+753.1%
Zhejiang NetSun 002095.SZChina$583M-5%-2%-2%6.0×20.0%+6.6%
Just Dial JUSTDIAL.NSIndia$610M+24%+9%25%n/an/an/a
Shanghai Able Digital Science&Tech 2687.HKHong Kong$612M-50%+19%10%4.2×n/an/a
Digital Garage 4819.TJapan$654M-10%+4%-6%2.1×30.0%+7.1%
SiteMinder SDR.AXAustralia$666M+14%+19%-2%3.5×21.9%+21.4%
Jumia Technologies AG Sponsored ADR JMIAUnited States$676M-29%+27%-27%3.1×n/an/a
Cars.com CARSUnited States$715M+14%+1%11%1.6×5.7%+5.7%

Questions

Which companies are Bairong's closest peers?
The cockpit's peer set: ZipRecruiter (ZIP), note (5243.T), Sichuan Hezong Medicine Easy-to-buy Pharmaceutical (300937.SZ), Sublime China Information (301299.SZ), Sohu.com Limited Sponsored ADR (SOHU), Perion Network (PERI), GA technologies (3491.T), Sichuan Newsnet Media (Group) (300987.SZ).
Is Bairong expensive compared with its peers?
On ev / sales it trades at 0.1× against a peer median of 3.1×, cheapest of 18 in its peer set.
How has Bairong stock performed?
Over six months to 6 Nov 2026 the shares returned -27.3% against -5.3% for the median peer; over one year -47.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.