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← CockpitCompetitor Analysis › TBLA Taboola.com Ltd.Open in the cockpit ↗

Taboola.com Ltd.TBLACompetitor analysis, valuation and peers

United States · USD·Information Technology›Internet Software/Services
Momentum laggard 3
Mkt cap
$540M
US dollars, full cap
Free float
51%
of shares outstanding
$/day
$5.79M
20-day average traded
Fwd P/E
7.3×
forward earnings
ROIC−WACC
-4.7 pp
WACC 10.7%
Hurdle
-760 pp
Req g minus delivered
Next earnings
117 days
3 Mar 2027
Close · USD$2.00
1D-7.8%
1W-42.3%
1M-43.0%
3M-51.6%
6M-61.9%
YTD-56.6%
1Y-46.1%
ATR %9.5%
Beta1.17
52w lowhigh65.0% off high

What Taboola.com does

Employees: 2,000

Taboola.com at a glance

Size Taboola.com (TBLA) is a United States Information Technology company (Internet Software/Services) with a market value of $540M, the 2639th largest of 3,117 United States companies the cockpit tracks. Shares closed at $2.00 on 6 Nov 2026.

Performance Over six months the shares fell 61.9%, against -2.8% for the median peer and -1.1% for the United States market (cap-weighted) — lowest of 21 in its peer set.

Growth Revenue grew 2.5% over the last twelve months (peer median +9.1%); the operating margin is 3.8% (peer median 2.6%).

Valuation It trades at 7.3× forward earnings against a peer median of 18.1× (3rd cheapest of 15).

Price implies For today's price to make sense, revenue must grow about -7% a year for seven years (Req g). Recent delivered growth is +753%, so the hurdle is -760 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 4.7 points below its cost of capital (10.7% WACC).

Short interest Short interest is 3.5% of the free float (15 Oct 2026).

Next results Next results expected around 3 Mar 2027 (exchange calendar; dates can move).

Relative performance

507510011 May 202611 Aug 20266 Nov 2026Peer median 98TBLA 39
Six months, rebased to 100: Taboola.com against the median of its 20 peers (local-currency closes).

Taboola.com financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.93B$1.91B$1.77B$1.44B$1.40B
Revenue growth—+8%+23%+3%—
Gross profit$583M$518M$474M$368M$406M
EBITDA$129M$130M$132M$37.0M$78.4M
Net income$132M$42.3M-$3.76M-$82.0M-$12.0M
Free cash flow$180M$163M$149M$52.2M$18.6M
Capital expenditure$61.6M$44.9M$35.2M$32.1M$34.9M
Total debt$155M$194M$181M$215M$299M

Quarterly statements and history in the cockpit →

Taboola.com competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%-25%0%+25%002095JUSTDIAL2687232673664819SDRJMIAGIBOCARSPXED300987NXDR3491ATGPERIPUBMTBLA6-month return →1-month return →
Up and to the right = strong over both horizons. Taboola.com is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%0×200×JUSTDIAL268723264819SDRCARSPXEDNXDRIXIGO3491ATGPUBMTBLARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Taboola.com is the large dot.

Capital: growth delivered against growth the price implies

0%+200%+400%+600%+800%0%250%500%750%00209523267366CARSTBLAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Taboola.com is the large dot.

Taboola.com competitors and peer comparison

How Taboola.com compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Taboola.com against its 20 peers (data as of 6 Nov 2026)
MeasureTBLAPeer medianRank in peer set
1-month return-43.0%+1.9%2nd lowest of 21
6-month return-61.9%-2.8%lowest of 21
Distance from 52-week high-65.0%-31.6%2nd lowest of 21
Revenue growth (TTM)+2.5%+9.1%7th lowest of 21
Operating margin3.8%2.6%10th highest of 20
Forward P/E7.3×18.1×3rd cheapest of 15
Growth the price implies (Req g, 7 yrs)-7.3%16.2%3rd least demanding of 14
Growth delivered (Del g)+753.1%+9.7%highest of 14
Hurdle (Req g minus delivered)-760.5 pp-5.9 ppleast demanding of 14
ROIC minus cost of capital-4.7 pp-7.1 pp6th highest of 16
EV / EBITDA4.4×19.9×2nd cheapest of 11
Net debt / EBITDA0.2×-2.8×4th most indebted of 14

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Taboola.com TBLAUnited States$540M-62%+2%4%7.3×-7.3%+753.1%
Zhejiang NetSun 002095.SZChina$583M-5%-2%-2%n/a20.0%+6.6%
Just Dial JUSTDIAL.NSIndia$610M+24%+9%25%10.9×n/an/a
Shanghai Able Digital Science&Tech 2687.HKHong Kong$612M-50%+19%10%20.6×n/an/a
Digital Arts 2326.TJapan$461M-8%+17%47%17.6×-10.9%+9.7%
LITALICO 7366.TJapan$455M+67%+17%13%18.6×8.8%+107.1%
Digital Garage 4819.TJapan$654M-10%+4%-6%61.2×30.0%+7.1%
SiteMinder SDR.AXAustralia$666M+14%+19%-2%94.9×21.9%+21.4%
Jumia Technologies AG Sponsored ADR JMIAUnited States$676M-29%+27%-27%n/an/an/a
GIBO GIBOUnited States$428M+412%-100%n/an/an/an/a
Cars.com CARSUnited States$715M+14%+1%11%6.2×5.7%+5.7%
Phoenix Education Partners PXEDUnited States$718M-36%+1%17%5.0×n/an/a
Trade-Van Information Services 6183.TWTaiwan$406M-3%+8%26%n/a-4.7%+7.7%
Sichuan Newsnet Media (Group) 300987.SZChina$386M-13%-13%3%n/a16.2%+9.6%
Nextdoor NXDRUnited States$758M-3%+10%-17%350.1×24.0%+15.9%
Le Travenues Technology IXIGO.NSIndia$775M-2%+16%6%47.3×38.2%+55.4%
GA technologies 3491.TJapan$375M-6%+28%2%10.9×n/an/a
Auction Technology ATG.LUnited Kingdom$789M+36%+22%11%16.1×22.7%+32.6%
Perion Network PERIUnited States$370M+3%+3%-4%8.2×-19.5%+6.0%
Sohu.com Limited Sponsored ADR SOHUUnited States$361M-12%+9%-7%n/an/an/a
PubMatic PUBMUnited States$811M+82%-1%-5%360.6×7.8%+13.7%

Questions

Which companies are Taboola.com's closest peers?
The cockpit's peer set: Zhejiang NetSun (002095.SZ), Just Dial (JUSTDIAL.NS), Shanghai Able Digital Science&Tech (2687.HK), Digital Arts (2326.T), LITALICO (7366.T), Digital Garage (4819.T), SiteMinder (SDR.AX), Jumia Technologies AG Sponsored ADR (JMIA).
Is Taboola.com expensive compared with its peers?
On forward p/e it trades at 7.3× against a peer median of 18.1×, 3rd cheapest of 15 in its peer set. For today's price to make sense, revenue must grow about -7% a year for seven years (Req g). Recent delivered growth is +753%, so the hurdle is -760 pp: the price already allows for a slowdown.
How has Taboola.com stock performed?
Over six months to 6 Nov 2026 the shares returned -61.9% against -2.8% for the median peer; over one year -46.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.