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← CockpitCompetitor Analysis › 601949.SS China Publishing & Media Holdings Co., Ltd. Class AOpen in the cockpit ↗

China Publishing & Media Holdings Co., Ltd. Class A601949.SSCompetitor analysis, valuation and peers

China · CNY·Communication Services›Publishing: Books/Magazines

Central state publishing conglomerate including the Commercial Press and People's Literature, spanning books, printing and distribution.

≈ China's state-owned Penguin Random HouseMomentum leader 84
Mkt cap
$1.64B
US dollars, full cap
Free float
27%
of shares outstanding
$/day
$36.1M
20-day average traded
Fwd P/E
15.9×
forward earnings
ROIC−WACC
-4.3 pp
WACC 6.7%
Hurdle
+8 pp
Req g minus delivered
Close · CNYCN¥5.74
1D-1.4%
1W+10.6%
1M+0.2%
3M+2.9%
6M-2.2%
YTD-11.0%
1Y-17.5%
ATR %5.6%
52w lowhigh29.0% off high

What China Publishing & Media does

Central state publishing conglomerate including the Commercial Press and People's Literature, spanning books, printing and distribution.

Revenue comes from book sales through distributors and bookstores to schools, libraries and readers, with long-lived reference titles such as dictionaries bringing repeat sales. The company is part of the central state-owned China Publishing Group.

In one line: China's state-owned Penguin Random House.

Products and services

  • General and academic book publishing
  • Dictionary/reference publishing
  • Printing services
  • Distribution/bookstore retail

Customers

  • Retail book buyers
  • Schools and libraries

Where it sits in the supply chain

  • Media & publishing
  • Book publishing (multiple imprints)
  • Printing and distribution

What could go right

  • Iconic imprint brand strength
  • Digital content expansion

What could go wrong

  • Print market decline
  • Digital piracy

Moat: narrow (brand, distribution). Owns China's oldest and best-known publishing imprints with nationwide distribution reach.

Headquarters: Beijing, China · Employees: 3,544

Named competitors

China Publishing & Media at a glance

Size China Publishing & Media (601949.SS) is a China Communication Services company (Publishing: Books/Magazines) with a market value of $1.64B, the 1509th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥5.74 on 6 Nov 2026.

Performance Over six months the shares fell 2.2%, against +0.9% for the median peer and -16.4% for the China market (cap-weighted) — 9th lowest of 21 in its peer set.

Growth Revenue fell 10.2% over the last twelve months (peer median -3.2%); the operating margin is 3.5% (peer median 7.4%).

Valuation It trades at 15.9× forward earnings against a peer median of 14.1× (8th most expensive of 18).

Price implies For today's price to make sense, revenue must grow about 6% a year for seven years (Req g). Recent delivered growth is -2%, so the hurdle is +8 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 4.3 points below its cost of capital (6.7% WACC).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026Peer median 100601949.SS 98
Six months, rebased to 100: China Publishing & Media against the median of its 20 peers (local-currency closes).

China Publishing & Media financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥5.15BCN¥5.32BCN¥6.10BCN¥6.28BCN¥6.12B
Revenue growth—-13%-3%+3%—
Gross profitCN¥1.60BCN¥1.68BCN¥1.81BCN¥1.81BCN¥1.74B
EBITDACN¥411MCN¥559MCN¥747MCN¥718MCN¥674M
Net incomeCN¥530MCN¥647MCN¥644MCN¥967MCN¥650M
Free cash flowCN¥866MCN¥863MCN¥124MCN¥917MCN¥135M
Capital expenditureCN¥178MCN¥180MCN¥538MCN¥46.3MCN¥1.18B
Total debtCN¥437MCN¥379MCN¥424MCN¥177MCN¥531M

Quarterly statements and history in the cockpit →

China Publishing & Media competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%+40%0%+10%+20%600757600373601900601858601019WLY605577STORY-B60192130078800071994686010980772600551BMYSCHL301025601999601949.SS6-month return →1-month return →
Up and to the right = strong over both horizons. China Publishing & Media is the large dot.

Fundamentals: revenue growth against valuation

-20%-10%0%+10%50×100×600757600373601900601858601019STORY-B60192130078894680772600551601928SCHL601949.SSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. China Publishing & Media is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-25%0%25%50%600757601900601858601019WLY605577STORY-B60192130078894686010980772BMY301025601999601949.SSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. China Publishing & Media is the large dot.

China Publishing & Media competitors and peer comparison

Head to head with its named competitors (601949.SS vs 601928.SS vs 601098.SS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
China Publishing & Media 601949.SS$1.64B-2%-10%3%15.9×6.3%
Jiangsu Phoenix Publishing & Media 601928.SS$3.60B0%-13%7%15.4×-7.9%
China South Publishing & Media 601098.SS$3.11B+2%-1%11%13.6×-20.2%

How China Publishing & Media compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

China Publishing & Media against its 20 peers (data as of 6 Nov 2026)
Measure601949.SSPeer medianRank in peer set
1-month return+0.2%+7.4%6th lowest of 21
6-month return-2.2%+0.9%9th lowest of 21
Distance from 52-week high-29.0%-15.9%6th lowest of 21
Revenue growth (TTM)-10.2%-3.2%4th lowest of 21
Operating margin3.5%7.4%7th lowest of 21
Forward P/E15.9×14.1×8th most expensive of 18
Growth the price implies (Req g, 7 yrs)6.3%0.5%8th most demanding of 19
Growth delivered (Del g)-2.1%+0.9%5th lowest of 19
Hurdle (Req g minus delivered)+8.5 pp-4.4 pp7th most demanding of 19
ROIC minus cost of capital-4.3 pp+4.0 pp4th lowest of 21
EV / EBITDA13.4×11.0×3rd most expensive of 6
Net debt / EBITDA-15.7×-2.5×2nd least indebted of 7

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
China Publishing & Media 601949.SSChina$1.64B-2%-10%3%15.9×6.3%-2.1%
Changjiang Publishing & Media 600757.SSChina$1.67B+6%-3%11%9.9×-9.5%+1.2%
Chinese Universe Publishing & Media 600373.SSChina$1.57B-6%-5%-4%26.0×n/an/a
Southern Publishing & Media 601900.SSChina$2.09B+27%-3%16%11.6×-10.2%+4.7%
China Science Publishing & Media 601858.SSChina$2.31B-23%0%10%31.4×25.2%+3.6%
Shandong Publishing & Media 601019.SSChina$2.41B+3%-8%8%12.2×-14.1%+2.9%
John Wiley & Sons WLYUnited States$2.55B+21%0%18%10.5×0.3%-2.9%
Heilongjiang Publishing & Media 605577.SSChina$1.03B+37%+2%7%n/a3.2%-0.5%
Storytel STORY-B.STSweden$1.01B+37%+9%12%20.2×12.0%+12.5%
Zhejiang Publishing & Media 601921.SSChina$2.71B+7%-7%10%14.0×-12.6%+1.5%
Citic Press 300788.SZChina$958M-6%-2%1%42.0×26.8%-2.1%
Central China Land Media 000719.SZChina$2.91B+5%-10%13%10.5×-8.9%-0.5%
Kadokawa 9468.TJapan$3.02B-2%+3%2%101.9×25.1%+6.1%
China South Publishing & Media 601098.SSChina$3.11B+2%-1%11%13.6×-20.2%+3.8%
China Literature 0772.HKHong Kong$3.18B-9%+12%2%34.3×40.8%-3.6%
Time Publishing & Media 600551.SSChina$761M-5%-25%4%11.7×-21.0%+0.7%
Jiangsu Phoenix Publishing & Media 601928.SSChina$3.60B0%-13%7%15.4×-7.9%+0.5%
Bloomsbury Publishing BMY.LUnited Kingdom$722M+9%-7%9%14.1×0.7%+12.0%
Scholastic SCHLUnited States$685M-7%-3%1%20.8×n/an/a
Dook Media 301025.SZChina$603M-11%-5%4%n/a52.3%-3.1%
Northern United Publishing & Media (Group) 601999.SSChina$581M-4%-20%2%n/a20.0%-3.8%

Questions

Who are China Publishing & Media's main competitors?
Named competitors: Jiangsu Phoenix Publishing & Media (601928.SS), China South Publishing & Media (601098.SS). The cockpit's measured peer set (industry) also includes Changjiang Publishing & Media (600757.SS), Chinese Universe Publishing & Media (600373.SS), Southern Publishing & Media (601900.SS), China Science Publishing & Media (601858.SS), Shandong Publishing & Media (601019.SS), John Wiley & Sons (WLY).
Is China Publishing & Media expensive compared with its peers?
On forward p/e it trades at 15.9× against a peer median of 14.1×, 8th most expensive of 18 in its peer set. For today's price to make sense, revenue must grow about 6% a year for seven years (Req g). Recent delivered growth is -2%, so the hurdle is +8 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has China Publishing & Media stock performed?
Over six months to 6 Nov 2026 the shares returned -2.2% against +0.9% for the median peer; over one year -17.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.