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← CockpitCompetitor Analysis › STORY-B.ST Storytel AB Class BOpen in the cockpit ↗

Storytel AB Class BSTORY-B.STCompetitor analysis, valuation and peers

Sweden · SEK·Communication Services›Publishing: Books/Magazines
Momentum leader 88
Mkt cap
$1.01B
US dollars, full cap
Free float
69%
of shares outstanding
$/day
$3.49M
20-day average traded
Fwd P/E
20.2×
forward earnings
ROIC−WACC
+7.4 pp
WACC 10.8%
Hurdle
-0 pp
Req g minus delivered
Next earnings
96 days
10 Feb 2027
Close · SEKSEK 127.60
1D+0.5%
1W+5.7%
1M+10.1%
3M+21.3%
6M+37.0%
YTD+52.3%
1Y+44.9%
ATR %3.0%
52w lowhigh1.9% off high

What Storytel does

No business profile yet.

Storytel at a glance

Size Storytel (STORY-B.ST) is a Sweden Communication Services company (Publishing: Books/Magazines) with a market value of $1.01B, the 133rd largest of 221 Sweden companies the cockpit tracks. Shares closed at SEK 127.60 on 6 Nov 2026.

Performance Over six months the shares gained 37.0%, against -2.5% for the median peer and +8.2% for the Sweden market (cap-weighted) — highest of 21 in its peer set.

Growth Revenue grew 9.5% over the last twelve months (peer median -4.0%); the operating margin is 11.6% (peer median 5.8%).

Valuation It trades at 20.2× forward earnings against a peer median of 15.0× (6th most expensive of 15).

Price implies For today's price to make sense, revenue must grow about 12% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -0 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 7.4 points above its cost of capital (10.8% WACC).

Next results Next results expected around 10 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010012014011 May 202611 Aug 20266 Nov 2026STORY-B.ST 139Peer median 98
Six months, rebased to 100: Storytel against the median of its 20 peers (local-currency closes).

Storytel financials

Reported figures in SEK; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueSEK 4.33BSEK 4.02BSEK 3.80BSEK 3.49BSEK 3.20B
Revenue growth—+6%+9%+9%—
Gross profitSEK 2.23BSEK 1.66BSEK 1.54BSEK 1.13BSEK 1.03B
EBITDAn/aSEK 717MSEK 525MSEK 136M-SEK 106M
Net incomeSEK 610MSEK 483MSEK 197M-SEK 819M-SEK 394M
Free cash flowSEK 904MSEK 568MSEK 544MSEK 245M-SEK 107M
Capital expenditureSEK 243MSEK 194MSEK 228MSEK 188MSEK 257M
Total debtSEK 666MSEK 679MSEK 722MSEK 841MSEK 1.22B

Quarterly statements and history in the cockpit →

Storytel competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%+40%-20%0%+20%605577300788600551BMYSCHL600373601949600757301025300654603230601900601858601019MPSLTDWLYVALUSTORY-B.ST6-month return →1-month return →
Up and to the right = strong over both horizons. Storytel is the large dot.

Fundamentals: revenue growth against valuation

-20%-10%0%+10%0×50×100×300788600551BMYSCHL600373601949600757300654MN601900601858MPSLTDSTORY-B.STRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Storytel is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-25%0%25%50%605577300788600551BMY601949600757301025601999300654MN603230601900MPSLTDSTORY-B.STGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Storytel is the large dot.

Storytel competitors and peer comparison

How Storytel compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Storytel against its 20 peers (data as of 6 Nov 2026)
MeasureSTORY-B.STPeer medianRank in peer set
1-month return+10.1%+1.4%6th highest of 21
6-month return+37.0%-2.5%highest of 21
Distance from 52-week high-1.9%-23.3%highest of 21
Revenue growth (TTM)+9.5%-4.0%2nd highest of 21
Operating margin11.6%5.8%4th highest of 21
Forward P/E20.2×15.0×6th most expensive of 15
Growth the price implies (Req g, 7 yrs)12.0%8.0%9th most demanding of 19
Growth delivered (Del g)+12.5%+0.9%2nd highest of 19
Hurdle (Req g minus delivered)-0.4 pp+6.1 pp8th least demanding of 19
ROIC minus cost of capital+7.4 pp+2.7 pp4th highest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Storytel STORY-B.STSweden$1.01B+37%+9%12%20.2×12.0%+12.5%
Heilongjiang Publishing & Media 605577.SSChina$1.03B+37%+2%7%n/a3.2%-0.5%
Citic Press 300788.SZChina$958M-6%-2%1%42.0×26.8%-2.1%
Time Publishing & Media 600551.SSChina$761M-5%-25%4%11.7×-21.0%+0.7%
Bloomsbury Publishing BMY.LUnited Kingdom$722M+9%-7%9%14.1×0.7%+12.0%
Scholastic SCHLUnited States$685M-7%-3%1%20.8×n/an/a
Chinese Universe Publishing & Media 600373.SSChina$1.57B-6%-5%-4%26.0×n/an/a
China Publishing & Media 601949.SSChina$1.64B-2%-10%3%15.9×6.3%-2.1%
Changjiang Publishing & Media 600757.SSChina$1.67B+6%-3%11%9.9×-9.5%+1.2%
Dook Media 301025.SZChina$603M-11%-5%4%n/a52.3%-3.1%
Northern United Publishing & Media (Group) 601999.SSChina$581M-4%-20%2%n/a20.0%-3.8%
Astro Century Education & Technology 300654.SZChina$580M-4%-3%4%132.0×48.9%+7.3%
Arnoldo Mondadori Editore MN.MIItaly$579M-5%+2%9%8.8×-4.9%+4.6%
DuZhe Publishing&Media 603999.SSChina$577M0%-6%2%n/a24.3%-3.5%
Inner Mongolia Xinhua Distribution 603230.SSChina$554M-3%-27%1%n/a34.7%+3.6%
Southern Publishing & Media 601900.SSChina$2.09B+27%-3%16%11.6×-10.2%+4.7%
China Science Publishing & Media 601858.SSChina$2.31B-23%0%10%31.4×25.2%+3.6%
Shandong Publishing & Media 601019.SSChina$2.41B+3%-8%8%12.2×-14.1%+2.9%
MPS MPSLTD.NSIndia$404M+36%+10%29%18.2×9.6%+12.7%
John Wiley & Sons WLYUnited States$2.55B+21%0%18%10.5×0.3%-2.9%
Value Line VALUUnited States$398M+22%-5%11%n/a33.3%-3.7%

Questions

Which companies are Storytel's closest peers?
The cockpit's peer set: Heilongjiang Publishing & Media (605577.SS), Citic Press (300788.SZ), Time Publishing & Media (600551.SS), Bloomsbury Publishing (BMY.L), Scholastic (SCHL), Chinese Universe Publishing & Media (600373.SS), China Publishing & Media (601949.SS), Changjiang Publishing & Media (600757.SS).
Is Storytel expensive compared with its peers?
On forward p/e it trades at 20.2× against a peer median of 15.0×, 6th most expensive of 15 in its peer set. For today's price to make sense, revenue must grow about 12% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -0 pp: the price already allows for a slowdown.
How has Storytel stock performed?
Over six months to 6 Nov 2026 the shares returned +37.0% against -2.5% for the median peer; over one year +44.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.