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Employees: 762
Size Astro Century Education & Technology (300654.SZ) is a China Communication Services company (Publishing: Books/Magazines) with a market value of $580M, the 3506th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥10.56 on 6 Nov 2026.
Performance Over six months the shares fell 3.6%, against -2.5% for the median peer and -16.4% for the China market (cap-weighted) — 10th lowest of 21 in its peer set.
Growth Revenue fell 2.5% over the last twelve months (peer median -5.0%); the operating margin is 3.6% (peer median 7.8%).
Valuation It trades at 132.0× forward earnings against a peer median of 17.1× (most expensive of 15).
Price implies For today's price to make sense, revenue must grow about 49% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is +42 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
Capital Return on invested capital runs 0.8 points below its cost of capital (6.5% WACC).
Next results Next results expected around 29 Apr 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | CN¥508M | CN¥507M | CN¥531M | CN¥507M | CN¥433M |
| Revenue growth | — | -5% | +5% | +17% | — |
| Gross profit | CN¥175M | CN¥176M | CN¥192M | CN¥180M | CN¥135M |
| EBITDA | CN¥26.7M | CN¥36.8M | CN¥56.7M | CN¥58.5M | CN¥48.0M |
| Net income | CN¥22.1M | CN¥25.0M | CN¥42.9M | CN¥42.3M | CN¥35.6M |
| Free cash flow | CN¥31.5M | CN¥77.7M | -CN¥4.73M | CN¥26.9M | CN¥44.6M |
| Capital expenditure | CN¥4.07M | CN¥3.80M | CN¥4.96M | CN¥3.52M | CN¥14.6M |
| Total debt | CN¥2.17M | CN¥1.97M | CN¥12.7M | CN¥4.28M | CN¥2.80M |
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Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | 300654.SZ | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +11.9% | +1.6% | 3rd highest of 21 |
| 6-month return | -3.6% | -2.5% | 10th lowest of 21 |
| Distance from 52-week high | -24.1% | -25.0% | 10th highest of 21 |
| Revenue growth (TTM) | -2.5% | -5.0% | 8th highest of 21 |
| Operating margin | 3.6% | 7.8% | 8th lowest of 21 |
| Forward P/E | 132.0× | 17.1× | most expensive of 15 |
| Growth the price implies (Req g, 7 yrs) | 48.9% | 6.9% | 2nd most demanding of 18 |
| Growth delivered (Del g) | +7.3% | +0.7% | 5th highest of 18 |
| Hurdle (Req g minus delivered) | +41.6 pp | +3.7 pp | 2nd most demanding of 18 |
| ROIC minus cost of capital | -0.8 pp | +1.7 pp | 9th lowest of 20 |
| Net debt / EBITDA | -23.2× | -0.2× | 2nd least indebted of 12 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Astro Century Education & Technology 300654.SZ | China | $580M | -4% | -3% | 4% | 132.0× | 48.9% | +7.3% |
| Arnoldo Mondadori Editore MN.MI | Italy | $579M | -5% | +2% | 9% | 8.8× | -4.9% | +4.6% |
| Northern United Publishing & Media (Group) 601999.SS | China | $581M | -4% | -20% | 2% | n/a | 20.0% | -3.8% |
| DuZhe Publishing&Media 603999.SS | China | $577M | 0% | -6% | 2% | n/a | 24.3% | -3.5% |
| Dook Media 301025.SZ | China | $603M | -11% | -5% | 4% | n/a | 52.3% | -3.1% |
| Inner Mongolia Xinhua Distribution 603230.SS | China | $554M | -3% | -27% | 1% | n/a | 34.7% | +3.6% |
| Scholastic SCHL | United States | $685M | -7% | -3% | 1% | 20.8× | n/a | n/a |
| Bloomsbury Publishing BMY.L | United Kingdom | $722M | +9% | -7% | 9% | 14.1× | 0.7% | +12.0% |
| Time Publishing & Media 600551.SS | China | $761M | -5% | -25% | 4% | 11.7× | -21.0% | +0.7% |
| MPS MPSLTD.NS | India | $404M | +36% | +10% | 29% | 18.2× | 9.6% | +12.7% |
| Value Line VALU | United States | $398M | +22% | -5% | 11% | n/a | 33.3% | -3.7% |
| Thinkingdom Media 603096.SS | China | $383M | -9% | -7% | 13% | 29.1× | 6.9% | -5.9% |
| Future FUTR.L | United Kingdom | $372M | +5% | -8% | 16% | 3.1× | -6.8% | +16.8% |
| Citic Press 300788.SZ | China | $958M | -6% | -2% | 1% | 42.0× | 26.8% | -2.1% |
| Wilmington WIL.L | United Kingdom | $339M | +12% | +18% | 20% | 10.3× | 1.1% | +1.2% |
| Promotora de Informaciones PRS.MC | Spain | $338M | -23% | 0% | 8% | 50.0× | n/a | n/a |
| Storytel STORY-B.ST | Sweden | $1.01B | +37% | +9% | 12% | 20.2× | 12.0% | +12.5% |
| Heilongjiang Publishing & Media 605577.SS | China | $1.03B | +37% | +2% | 7% | n/a | 3.2% | -0.5% |
| Chinese Universe Publishing & Media 600373.SS | China | $1.57B | -6% | -5% | -4% | 26.0× | n/a | n/a |
| China Publishing & Media 601949.SS | China | $1.64B | -2% | -10% | 3% | 15.9× | 6.3% | -2.1% |
| Changjiang Publishing & Media 600757.SS | China | $1.67B | +6% | -3% | 11% | 9.9× | -9.5% | +1.2% |