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← CockpitCompetitor Analysis › 601921.SS Zhejiang Publishing & Media Co., Ltd. Class AOpen in the cockpit ↗

Zhejiang Publishing & Media Co., Ltd. Class A601921.SSCompetitor analysis, valuation and peers

China · CNY·Communication Services›Publishing: Books/Magazines

Zhejiang's state publishing group, covering K-12 textbook publishing, general books, printing and provincial bookstore retail.

≈ A Chinese state-owned publisher/bookstore chainMomentum leader 92
Mkt cap
$2.71B
US dollars, full cap
Free float
19%
of shares outstanding
$/day
$19.7M
20-day average traded
Fwd P/E
14.0×
forward earnings
ROIC−WACC
+20.3 pp
WACC 6.0%
Hurdle
-14 pp
Req g minus delivered
Next earnings
174 days
29 Apr 2027
Close · CNYCN¥8.13
1D-0.5%
1W+9.6%
1M+9.1%
3M+9.0%
6M+7.0%
YTD+4.0%
1Y-2.6%
ATR %3.2%
52w lowhigh9.6% off high

What Zhejiang Publishing & Media does

Zhejiang's state publishing group, covering K-12 textbook publishing, general books, printing and provincial bookstore retail.

Textbooks are close to a captive, recurring income: the province's schools order books each term at prices set under government guidance. General books and bookstore retail are more competitive and exposed to online sellers. The company is state-owned and its textbook position rests on a provincial licence.

In one line: A Chinese state-owned publisher/bookstore chain.

Products and services

  • K-12 textbook publishing
  • General book publishing
  • Bookstore retail
  • Printing services

Customers

  • Schools and education bureaus
  • Retail book buyers

Where it sits in the supply chain

  • Media & publishing
  • Book publishing/printing
  • Retail distribution

What could go right

  • Stable textbook demand
  • Digital learning products

What could go wrong

  • Declining school-age population
  • Print-to-digital shift

Moat: narrow (regulatory licence, distribution). Provincial textbook publishing licence plus a dedicated bookstore distribution network.

Headquarters: Hangzhou, Zhejiang, China · Employees: 6,282

Named competitors

Zhejiang Publishing & Media at a glance

Size Zhejiang Publishing & Media (601921.SS) is a China Communication Services company (Publishing: Books/Magazines) with a market value of $2.71B, the 948th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥8.13 on 6 Nov 2026.

Performance Over six months the shares gained 7.0%, against +2.5% for the median peer and -16.4% for the China market (cap-weighted) — 8th highest of 21 in its peer set.

Growth Revenue fell 7.5% over the last twelve months (peer median -2.4%); the operating margin is 9.6% (peer median 8.5%).

Valuation It trades at 14.0× forward earnings against a peer median of 15.4× (9th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -13% a year for seven years (Req g). Recent delivered growth is +1%, so the hurdle is -14 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 20.3 points above its cost of capital (6.0% WACC).

Next results Next results expected around 29 Apr 2027 (exchange calendar; dates can move).

Relative performance

9010011 May 202611 Aug 20266 Nov 2026601921.SS 107Peer median 101
Six months, rebased to 100: Zhejiang Publishing & Media against the median of its 20 peers (local-currency closes).

Zhejiang Publishing & Media financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥10.0BCN¥10.5BCN¥11.2BCN¥11.7BCN¥11.8B
Revenue growth—-6%-4%-1%—
Gross profitCN¥3.16BCN¥2.89BCN¥2.92BCN¥2.93BCN¥3.12B
EBITDAn/aCN¥1.17BCN¥1.17BCN¥1.05BCN¥1.16B
Net incomeCN¥1.27BCN¥1.29BCN¥1.08BCN¥1.51BCN¥1.41B
Free cash flowCN¥976MCN¥799MCN¥623MCN¥1.21BCN¥2.03B
Capital expenditureCN¥183MCN¥211MCN¥207MCN¥284MCN¥221M
Total debtCN¥142MCN¥84.2MCN¥100MCN¥82.6MCN¥477M

Quarterly statements and history in the cockpit →

Zhejiang Publishing & Media competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%+40%0%+10%+20%WLY00071994686010196010986018580772601900600757601949600373SPG605577STORY-B300788600551BMYPSONSCHL601921.SS6-month return →1-month return →
Up and to the right = strong over both horizons. Zhejiang Publishing & Media is the large dot.

Fundamentals: revenue growth against valuation

-20%-10%0%+10%50×100×WLY00071994686010196010986018580772601928600373STORY-B300788600551PSONSCHL601921.SSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Zhejiang Publishing & Media is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%WLY00071994686010196010986018580772601949605577STORY-B300788600551BMYPSON601921.SSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Zhejiang Publishing & Media is the large dot.

Zhejiang Publishing & Media competitors and peer comparison

Head to head with its named competitors (601921.SS vs 601928.SS vs 601098.SS vs 601801.SS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Zhejiang Publishing & Media 601921.SS$2.71B+7%-7%10%14.0×-12.6%
Jiangsu Phoenix Publishing & Media 601928.SS$3.60B0%-13%7%15.4×-7.9%
China South Publishing & Media 601098.SS$3.11B+2%-1%11%13.6×-20.2%
Anhui Xinhua Media 601801.SS$1.72B-3%-16%4%13.6×n/a
Shandong Publishing & Media 601019.SS$2.41B+3%-8%8%12.2×-14.1%
Chinese Universe Publishing & Media 600373.SS$1.57B-6%-5%-4%26.0×n/a
Changjiang Publishing & Media 600757.SS$1.67B+6%-3%11%9.9×-9.5%
Southern Publishing & Media 601900.SS$2.09B+27%-3%16%11.6×-10.2%
Xinhua Winshare Publishing & Media 601811.SS$2.52B+26%-4%7%15.2×-11.4%

How Zhejiang Publishing & Media compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Zhejiang Publishing & Media against its 20 peers (data as of 6 Nov 2026)
Measure601921.SSPeer medianRank in peer set
1-month return+9.1%+5.5%10th highest of 21
6-month return+7.0%+2.5%8th highest of 21
Distance from 52-week high-9.6%-12.3%9th highest of 21
Revenue growth (TTM)-7.5%-2.4%6th lowest of 21
Operating margin9.6%8.5%10th highest of 21
Forward P/E14.0×15.4×9th cheapest of 20
Growth the price implies (Req g, 7 yrs)-12.6%0.5%4th least demanding of 19
Growth delivered (Del g)+1.5%+1.1%9th highest of 19
Hurdle (Req g minus delivered)-14.0 pp-4.4 pp5th least demanding of 19
ROIC minus cost of capital+20.3 pp+4.0 pp2nd highest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Zhejiang Publishing & Media 601921.SSChina$2.71B+7%-7%10%14.0×-12.6%+1.5%
John Wiley & Sons WLYUnited States$2.55B+21%0%18%10.5×0.3%-2.9%
Central China Land Media 000719.SZChina$2.91B+5%-10%13%10.5×-8.9%-0.5%
Kadokawa 9468.TJapan$3.02B-2%+3%2%101.9×25.1%+6.1%
Shandong Publishing & Media 601019.SSChina$2.41B+3%-8%8%12.2×-14.1%+2.9%
China South Publishing & Media 601098.SSChina$3.11B+2%-1%11%13.6×-20.2%+3.8%
China Science Publishing & Media 601858.SSChina$2.31B-23%0%10%31.4×25.2%+3.6%
China Literature 0772.HKHong Kong$3.18B-9%+12%2%34.3×40.8%-3.6%
Southern Publishing & Media 601900.SSChina$2.09B+27%-3%16%11.6×-10.2%+4.7%
Jiangsu Phoenix Publishing & Media 601928.SSChina$3.60B0%-13%7%15.4×-7.9%+0.5%
Changjiang Publishing & Media 600757.SSChina$1.67B+6%-3%11%9.9×-9.5%+1.2%
China Publishing & Media 601949.SSChina$1.64B-2%-10%3%15.9×6.3%-2.1%
Chinese Universe Publishing & Media 600373.SSChina$1.57B-6%-5%-4%26.0×n/an/a
Springer Nature AG & Co. KGaA SPG.DEGermany$4.80B+10%+3%22%13.0×-6.5%+3.4%
Heilongjiang Publishing & Media 605577.SSChina$1.03B+37%+2%7%n/a3.2%-0.5%
Storytel STORY-B.STSweden$1.01B+37%+9%12%20.2×12.0%+12.5%
Citic Press 300788.SZChina$958M-6%-2%1%42.0×26.8%-2.1%
Time Publishing & Media 600551.SSChina$761M-5%-25%4%11.7×-21.0%+0.7%
Bloomsbury Publishing BMY.LUnited Kingdom$722M+9%-7%9%14.1×0.7%+12.0%
Pearson PSON.LUnited Kingdom$10.4B+18%+3%15%18.4×0.9%+1.0%
Scholastic SCHLUnited States$685M-7%-3%1%20.8×n/an/a

Questions

Who are Zhejiang Publishing & Media's main competitors?
Named competitors: Jiangsu Phoenix Publishing & Media (601928.SS), China South Publishing & Media (601098.SS), Anhui Xinhua Media (601801.SS), Shandong Publishing & Media (601019.SS), Chinese Universe Publishing and Media (600373.SS), Changjiang Publishing & Media (600757.SS). The cockpit's measured peer set (industry) also includes John Wiley & Sons (WLY), Central China Land Media (000719.SZ), Kadokawa (9468.T), Shandong Publishing & Media (601019.SS), China South Publishing & Media (601098.SS), China Science Publishing & Media (601858.SS).
Is Zhejiang Publishing & Media expensive compared with its peers?
On forward p/e it trades at 14.0× against a peer median of 15.4×, 9th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -13% a year for seven years (Req g). Recent delivered growth is +1%, so the hurdle is -14 pp: the price already allows for a slowdown.
How has Zhejiang Publishing & Media stock performed?
Over six months to 6 Nov 2026 the shares returned +7.0% against +2.5% for the median peer; over one year -2.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.