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← CockpitCompetitor Analysis › 300531.SZ Urovo Technology Co., Ltd. Class AOpen in the cockpit ↗

Urovo Technology Co., Ltd. Class A300531.SZCompetitor analysis, valuation and peers

China · CNY·Information Technology›Computer Peripherals

Chinese maker of rugged handheld computers, barcode scanners and RFID readers used for warehouse, retail and logistics data capture.

≈ A smaller, China-based Zebra TechnologiesMomentum weak 39
Mkt cap
$693M
US dollars, full cap
Free float
95%
of shares outstanding
$/day
$20.4M
20-day average traded
Fwd P/E
22.8×
forward earnings
ROIC−WACC
+2.4 pp
WACC 5.3%
Hurdle
n/a
no reverse DCF
Next earnings
171 days
26 Apr 2027
Close · CNYCN¥14.59
1D-2.4%
1W+5.3%
1M-4.8%
3M-14.1%
6M-22.9%
YTD-19.1%
1Y-19.2%
ATR %4.3%
52w lowhigh31.8% off high

What Urovo Technology does

Chinese maker of rugged handheld computers, barcode scanners and RFID readers used for warehouse, retail and logistics data capture.

Sells handheld scanners and rugged computers in fleet orders to logistics, retail and warehouse operators, who replace them as they wear out, so sales follow customers' equipment budgets. It is a smaller rival to Zebra and Honeywell and relies on price and channel reach.

In one line: A smaller, China-based Zebra Technologies.

Products and services

  • Rugged handheld computers
  • Barcode/QR scanners
  • RFID readers
  • Mobile printers

Customers

  • Logistics & courier companies
  • Retail chains
  • Manufacturing/warehouse operators

Where it sits in the supply chain

  • Enterprise hardware
  • Auto-ID data capture (AIDC)
  • Rugged mobile computers & scanners

What could go right

  • E-commerce/logistics warehouse automation growth
  • Overseas channel expansion

What could go wrong

  • Price competition from larger global rivals
  • Capex cyclicality of logistics customers

Moat: narrow (distribution, installed base). Established channel and installed base in China/emerging markets; limited pricing power against Zebra/Honeywell in premium tier.

Headquarters: Shenzhen, China · Founded: 2004 · Employees: 1,393

Named competitors

Urovo Technology at a glance

Size Urovo Technology (300531.SZ) is a China Information Technology company (Computer Peripherals) with a market value of $693M, the 3080th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥14.59 on 6 Nov 2026.

Performance Over six months the shares fell 22.9%, against -15.1% for the median peer and -16.4% for the China market (cap-weighted) — 9th lowest of 21 in its peer set.

Growth Revenue grew 33.5% over the last twelve months (peer median +10.0%); the operating margin is 8.3% (peer median 0.8%).

Valuation It trades at 22.8× forward earnings against a peer median of 20.7× (6th most expensive of 12).

Capital Return on invested capital runs 2.4 points above its cost of capital (5.3% WACC).

Next results Next results expected around 26 Apr 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 79300531.SZ 73
Six months, rebased to 100: Urovo Technology against the median of its 20 peers (local-currency closes).

Urovo Technology financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥1.78BCN¥1.53BCN¥1.21BCN¥1.26BCN¥1.41B
Revenue growth—+26%-4%-10%—
Gross profitCN¥449MCN¥378MCN¥267MCN¥325MCN¥365M
EBITDACN¥175MCN¥124MCN¥14.1MCN¥102MCN¥160M
Net incomeCN¥134MCN¥83.4M-CN¥150M-CN¥167MCN¥156M
Free cash flow-CN¥317M-CN¥98.5M-CN¥36.8MCN¥197MCN¥82.9M
Capital expenditureCN¥59.6MCN¥52.4MCN¥40.0MCN¥30.7MCN¥46.8M
Total debtCN¥772MCN¥561MCN¥473MCN¥499MCN¥482M

Quarterly statements and history in the cockpit →

Urovo Technology competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-30%-20%-10%0%+10%-40%-20%0%MUB300656300689003019300368PCT8271600203491500257765790023763005590023626727QMCO300248SSYS64513076300531.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. Urovo Technology is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%+150%0×25×50×75×003019PCT82714915300559002362QMCO300248SSYS3076300531.SZRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Urovo Technology is the large dot.

Urovo Technology competitors and peer comparison

Head to head with its named competitors (300531.SZ vs ZBRA vs HON vs 6287.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Urovo Technology 300531.SZ$693M-23%+33%8%22.8×n/a
Zebra Technologies ZBRA$15.2B+42%+17%17%14.9×14.8%
Honeywell Technologies HON$69.8B-1%-17%18%23.2×4.1%
Sato 6287.T$508M+19%+10%7%9.9×-11.3%
Newland Digital Technology 000997.SZ$2.56B-14%+29%11%16.0×n/a

How Urovo Technology compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Urovo Technology against its 20 peers (data as of 6 Nov 2026)
Measure300531.SZPeer medianRank in peer set
1-month return-4.8%-15.4%8th highest of 21
6-month return-22.9%-15.1%9th lowest of 21
Distance from 52-week high-31.8%-39.2%6th highest of 21
Revenue growth (TTM)+33.5%+10.0%3rd highest of 21
Operating margin8.3%0.8%5th highest of 21
Forward P/E22.8×20.7×6th most expensive of 12
ROIC minus cost of capital+2.4 pp-3.4 pp7th highest of 20
EV / EBITDA26.8×7.5×2nd most expensive of 9
Net debt / EBITDA0.4×-1.4×2nd most indebted of 10

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Urovo Technology 300531.SZChina$693M-23%+33%8%22.8×n/an/a
Muhlbauer Holding AG & Co. KGaA MUB.DEGermany$684M+9%+2%7%n/a-4.9%+11.4%
Shenzhen Minde Electronics Technology 300656.SZChina$681M-13%-14%-60%n/an/an/a
Shenzhen Chengtian Weiye Technology Co 300689.SZChina$679M-27%+19%0%n/an/an/a
TES Touch Embedded Solutions (Xiamen) 003019.SZChina$668M-28%+24%8%20.7×n/an/a
Hebei Huijin 300368.SZChina$667M-17%-18%-124%n/an/an/a
PC Partner PCT.SISingapore$662M+4%+18%7%7.4×n/an/a
Apacer Technology 8271.TWTaiwan$655M-28%+182%31%2.1×n/an/a
Fujian Furi Electronics 600203.SSChina$736M-32%+35%0%n/an/an/a
Primax Electronics 4915.TWTaiwan$744M-29%+9%4%10.5×n/an/a
Shenzhen Rapoo Technology 002577.SZChina$754M+4%+11%-2%n/an/an/a
AAEON Technology 6579.TWTaiwan$633M-10%+30%9%n/an/an/a
Shandong New Beiyang Information Technology 002376.SZChina$794M-9%+21%0%n/a23.8%+3.1%
Chengdu Jiafaantai Education Technology 300559.SZChina$602M-26%-26%0%35.5×35.7%-6.0%
Hanwang Technology 002362.SZChina$596M-12%-2%-13%81.8×n/an/a
Wacom 6727.TJapan$570M-6%-3%13%9.3×-6.0%+0.3%
Quantum QMCOUnited States$570M+100%+11%0%27.1×n/an/a
Newcapec Electronics 300248.SZChina$567M-17%+1%1%32.0×21.5%+0.9%
Stratasys SSYSUnited States$565M-25%-3%-14%45.9×n/an/a
ShunSin Technology 6451.TWTaiwan$866M-53%+8%4%n/an/an/a
Ai Holdings Corporation 3076.TJapan$885M+10%+28%13%16.9×-6.9%+13.0%

Questions

Who are Urovo Technology's main competitors?
Named competitors: Zebra Technologies (ZBRA), Honeywell (HON), SATO Holdings (6287.T), Newland Digital Technology (000997.SZ). The cockpit's measured peer set (industry) also includes Muhlbauer Holding AG & Co. KGaA (MUB.DE), Shenzhen Minde Electronics Technology (300656.SZ), Shenzhen Chengtian Weiye Technology Co (300689.SZ), TES Touch Embedded Solutions (Xiamen) (003019.SZ), Hebei Huijin (300368.SZ), PC Partner (PCT.SI).
Is Urovo Technology expensive compared with its peers?
On forward p/e it trades at 22.8× against a peer median of 20.7×, 6th most expensive of 12 in its peer set.
How has Urovo Technology stock performed?
Over six months to 6 Nov 2026 the shares returned -22.9% against -15.1% for the median peer; over one year -19.2%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.