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← CockpitCompetitor Analysis › 2809.T Kewpie CorporationOpen in the cockpit ↗

Kewpie Corporation2809.TCompetitor analysis, valuation and peers

Japan · JPY·Consumer Staples›Food: Major Diversified

Japan's leading mayonnaise and dressing maker, also producing processed egg products and baby/care foods.

≈ Japan's Hellmann's/Kraft Heinz for mayonnaise and dressingsMomentum strong 74
Mkt cap
$4.07B
US dollars, full cap
Free float
63%
of shares outstanding
$/day
$13.7M
20-day average traded
Fwd P/E
24.2×
forward earnings
ROIC−WACC
+3.2 pp
WACC 5.0%
Hurdle
+1 pp
Req g minus delivered
Next earnings
69 days
14 Jan 2027
Close · JPY¥4,616
1D-4.0%
1W+2.6%
1M+7.3%
3M+0.4%
6M+10.8%
YTD+6.7%
1Y+8.1%
ATR %2.6%
52w lowhigh6.3% off high

What Kewpie does

Japan's leading mayonnaise and dressing maker, also producing processed egg products and baby/care foods.

Sells mayonnaise and dressings to households through supermarkets and in bulk to restaurants and food makers, which makes foodservice demand as important as shelf sales. Eggs are its main raw material, so egg prices matter, and it built a processed-egg business to use them. It also operates in Asia and the US.

In one line: Japan's Hellmann's/Kraft Heinz for mayonnaise and dressings.

Products and services

  • Mayonnaise/dressings
  • Processed egg products
  • Baby food

Customers

  • Retail grocery consumers
  • Foodservice/restaurant chains

Where it sits in the supply chain

  • Food & beverage
  • Condiments & processed foods
  • Mayonnaise, dressings, processed eggs

What could go right

  • Foodservice/retail condiment demand

What could go wrong

  • Egg price volatility
  • Input cost inflation

Moat: narrow (brand, scale, distribution). Dominant mayonnaise brand recognition and egg-processing scale in Japan.

Headquarters: Tokyo, Japan · Founded: 1919 · Employees: 10,773

Named competitors

Kewpie at a glance

Size Kewpie (2809.T) is a Japan Consumer Staples company (Food: Major Diversified) with a market value of $4.07B, the 283rd largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥4,616 on 6 Nov 2026.

Performance Over six months the shares gained 10.8%, against -1.7% for the median peer and +1.8% for the Japan market (cap-weighted) — 5th highest of 18 in its peer set.

Growth Revenue grew 4.1% over the last twelve months (peer median +6.3%); the operating margin is 7.4% (peer median 11.2%).

Valuation It trades at 24.2× forward earnings against a peer median of 16.5× (7th most expensive of 17).

Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is -1%, so the hurdle is +1 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 3.2 points above its cost of capital (5.0% WACC).

Next results Next results expected around 14 Jan 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 20262809.T 111Peer median 102
Six months, rebased to 100: Kewpie against the median of its 17 peers (local-currency closes).

Kewpie financials

Reported figures in JPY; fiscal year ends 2025-11-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥527B¥513B¥484B¥455B¥430B
Revenue growth—+6%+6%+6%—
Gross profit¥159B¥147B¥144B¥119B¥122B
EBITDA¥58.4B¥52.8B¥51.8B¥36.6B¥41.7B
Net income¥25.8B¥30.5B¥21.4B¥13.2B¥16.0B
Free cash flown/a¥16.2B¥45.0B¥8.56B¥14.7B
Capital expendituren/a¥16.5B¥23.9B¥17.4B¥16.8B
Total debt¥25.2B¥21.7B¥22.4B¥32.5B¥33.0B

Quarterly statements and history in the cockpit →

Kewpie competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%603156300765VC2003230CHACAG25930269601579002847HLFZYDUSWELL00084828056003056030572809.T6-month return →1-month return →
Up and to the right = strong over both horizons. Kewpie is the large dot.

Fundamentals: revenue growth against valuation

-50%0%+50%+100%20×40×603156300765VC2003230CHACAG25931579HLFZYDUSWELL28056003056030572809.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Kewpie is the large dot.

Capital: growth delivered against growth the price implies

0%+50%+100%+150%+200%0%100%200%603156300765VC2003230CHA002847HLFZYDUSWELL2809.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Kewpie is the large dot.

Kewpie competitors and peer comparison

Head to head with its named competitors (2809.T vs 2802.T vs 2602.T vs KHC)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Kewpie 2809.T$4.07B+11%+4%7%24.2×0.6%
Ajinomoto 2802.T$25.3B-16%+7%11%29.4×19.2%
Nisshin OilliO 2602.T$1.22B+13%+8%3%18.0×3.1%
Kraft Heinz KHC$29.2B+5%-2%17%12.5×-3.9%

How Kewpie compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Kewpie against its 17 peers (data as of 6 Nov 2026)
Measure2809.TPeer medianRank in peer set
1-month return+7.3%+3.1%8th highest of 18
6-month return+10.8%-1.7%5th highest of 18
Distance from 52-week high-6.3%-24.9%3rd highest of 18
Revenue growth (TTM)+4.1%+6.3%6th lowest of 18
Operating margin7.4%11.2%5th lowest of 18
Forward P/E24.2×16.5×7th most expensive of 17
Growth the price implies (Req g, 7 yrs)0.6%-1.8%8th most demanding of 16
Growth delivered (Del g)-0.7%+3.9%3rd lowest of 16
Hurdle (Req g minus delivered)+1.3 pp-4.3 pp7th most demanding of 16
ROIC minus cost of capital+3.2 pp+4.2 pp8th lowest of 18
EV / EBITDA10.6×10.9×5th cheapest of 10
Net debt / EBITDA-0.8×0.8×3rd least indebted of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Kewpie 2809.TJapan$4.07B+11%+4%7%24.2×0.6%-0.7%
Hebei Yangyuan Zhihui Beverage 603156.SSChina$6.06B-15%+12%28%26.5×9.9%+3.9%
CSPC Innovation Pharmaceutical 300765.SZChina$6.48B+14%+117%26%40.6×13.9%+10.5%
Olam VC2.SISingapore$2.55B-29%-40%2%17.6×-3.7%-3.7%
SamyangFood 003230.KSSouth Korea$6.70B-9%+38%23%16.3×-6.6%+29.4%
Chagee Holdings Limited Unsponsored ADR CHAUnited States$2.44B+19%0%11%7.9×-4.1%+190.8%
Conagra Brands CAGUnited States$7.28B+8%-2%11%10.6×-4.9%+0.2%
ITO EN,Ltd 2593.TJapan$2.12B+14%+5%5%26.0×n/an/a
Dongsuh 026960.KSSouth Korea$2.06B+6%+6%8%n/a16.2%+1.6%
Yihai International 1579.HKHong Kong$2.02B+3%+11%18%14.2×6.8%+3.6%
Yankershop Food 002847.SZChina$1.64B-30%0%14%14.6×2.9%+24.1%
Herbalife HLFUnited States$1.60B+7%+6%9%5.4×-14.8%-1.9%
Zydus Wellness ZYDUSWELL.NSIndia$1.58B-7%+74%9%41.0×32.3%+16.2%
Cheng De Lolo 000848.SZChina$1.18B-11%+5%24%12.6×-10.8%+11.3%
S&B Foods 2805.TJapan$1.16B+53%+7%9%16.8×-1.8%+2.5%
Jiangsu Hengshun Vinegar-Industry 600305.SSChina$1.15B-7%+6%6%49.9×17.3%+2.6%
Shanghai Ziyan Foods 603057.SSChina$1.09B-37%+7%6%39.1×n/an/a
Simply Good Foods SMPLUnited States$1.05B-2%-7%13%7.9×-12.3%+6.2%

Questions

Who are Kewpie's main competitors?
Named competitors: Ajinomoto (2802.T), Nisshin OilliO Group (2602.T), Kraft Heinz (KHC). The cockpit's measured peer set (industry) also includes Hebei Yangyuan Zhihui Beverage (603156.SS), CSPC Innovation Pharmaceutical (300765.SZ), Olam (VC2.SI), SamyangFood (003230.KS), Chagee Holdings Limited Unsponsored ADR (CHA), Conagra Brands (CAG).
Is Kewpie expensive compared with its peers?
On forward p/e it trades at 24.2× against a peer median of 16.5×, 7th most expensive of 17 in its peer set. For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is -1%, so the hurdle is +1 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Kewpie stock performed?
Over six months to 6 Nov 2026 the shares returned +10.8% against -1.7% for the median peer; over one year +8.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.