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← CockpitCompetitor Analysis › 0069.HK Shangri-La Asia LimitedOpen in the cockpit ↗

Shangri-La Asia Limited0069.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Discretionary›Hotels/Resorts/Cruise lines

Owner and operator of the Shangri-La luxury hotel brand across Asia and internationally.

≈ Asia's Four Seasons/Ritz-CarltonMomentum strong 76
Mkt cap
$1.87B
US dollars, full cap
Free float
32%
of shares outstanding
$/day
$444,782
20-day average traded
Fwd P/E
10.6×
forward earnings
ROIC−WACC
+0.8 pp
WACC 5.2%
Hurdle
-26 pp
Req g minus delivered
Next earnings
133 days
19 Mar 2027
Close · HKDHK$4.09
1D+1.7%
1W+8.2%
1M+7.6%
3M-0.2%
6M-9.1%
YTD-13.9%
1Y-13.7%
ATR %2.3%
52w lowhigh24.1% off high

What Shangri-La Asia does

Owner and operator of the Shangri-La luxury hotel brand across Asia and internationally.

Earns room, restaurant and event revenue at hotels it owns, plus management fees on hotels owned by others. Mainland China and Hong Kong hold most of the portfolio. The Kuok family, through its Kerry group, is the controlling shareholder.

In one line: Asia's Four Seasons/Ritz-Carlton.

Products and services

  • Hotel ownership & operation
  • Hotel management/franchise fees
  • Property investment (mixed-use)

Customers

  • Business and leisure travelers
  • Corporate/MICE clients

Where it sits in the supply chain

  • Consumer Discretionary
  • Hospitality
  • Luxury hotel ownership & management

What could go right

  • Asia travel/tourism recovery

What could go wrong

  • High fixed costs from owned hotels
  • Travel-demand cyclicality

Moat: narrow (brand, scale). Well-established luxury hospitality brand across Asia, though hotel ownership carries high fixed costs and cyclicality.

Headquarters: Hong Kong · Founded: 1971 · Employees: 24,800

Named competitors

Shangri-La Asia at a glance

Size Shangri-La Asia (0069.HK) is a Hong Kong Consumer Discretionary company (Hotels/Resorts/Cruise lines) with a market value of $1.87B, the 434th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$4.09 on 6 Nov 2026.

Performance Over six months the shares fell 9.1%, against -3.6% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 9th lowest of 21 in its peer set.

Growth Revenue grew 5.3% over the last twelve months (peer median +6.5%); the operating margin is 34.9% (peer median 13.3%).

Valuation It trades at 10.6× forward earnings against a peer median of 17.1× (4th cheapest of 17).

Price implies For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -26 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 0.8 points above its cost of capital (5.2% WACC).

Next results Next results expected around 19 Mar 2027 (exchange calendar; dates can move).

Relative performance

9010011 May 202611 Aug 20266 Nov 2026Peer median 960069.HK 91
Six months, rebased to 100: Shangri-La Asia against the median of its 20 peers (local-currency closes).

Shangri-La Asia financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$18.0BHK$17.4BHK$17.1BHK$16.8BHK$11.4B
Revenue growth—+2%+2%+46%—
Gross profitHK$9.39BHK$8.22BHK$7.85BHK$7.45BHK$3.62B
EBITDAHK$8.19BHK$7.05BHK$6.96BHK$7.02BHK$3.76B
Net incomeHK$1.12BHK$875MHK$1.26BHK$1.44B-HK$1.24B
Free cash flowHK$3.41BHK$2.75BHK$1.98BHK$2.21B-HK$168M
Capital expenditureHK$489MHK$520MHK$867MHK$685MHK$622M
Total debtn/aHK$59.4BHK$53.8BHK$49.0BHK$48.2B

Quarterly statements and history in the cockpit →

Shangri-La Asia competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%0%+20%CHALETMCRIMLCO9616EIHOTELH15HBXSKIS-BLIND600258SHOT4681THELEELA0041VENTIVEMEL39180053TH00450069.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Shangri-La Asia is the large dot.

Fundamentals: revenue growth against valuation

-20%-10%0%+10%+20%0×25×50×75×CHALETMCRIMLCO9616EIHOTELHBXLIND600258THELEELAVENTIVE3918TH0069.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Shangri-La Asia is the large dot.

Capital: growth delivered against growth the price implies

0%+25%+50%+75%0%50%CHALETMCRIMLCO9616EIHOTELHBXSKIS-BLIND6002584681VENTIVEMEL3918TH0069.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Shangri-La Asia is the large dot.

Shangri-La Asia competitors and peer comparison

Head to head with its named competitors (0069.HK vs MAR vs H vs 0045.HK)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Shangri-La Asia 0069.HK$1.87B-9%+5%35%10.6×-8.7%
Marriott International MAR$107B+18%+6%16%32.1×17.9%
Hyatt Hotels H$17.2B+10%+3%9%42.4×27.9%
Hongkong & Shanghai Hotels 0045.HK$1.11B-12%-4%13%n/a4.0%

How Shangri-La Asia compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Shangri-La Asia against its 20 peers (data as of 6 Nov 2026)
Measure0069.HKPeer medianRank in peer set
1-month return+7.6%+5.4%9th highest of 21
6-month return-9.1%-3.6%9th lowest of 21
Distance from 52-week high-24.1%-16.7%8th lowest of 21
Revenue growth (TTM)+5.3%+6.5%10th lowest of 21
Operating margin34.9%13.3%4th highest of 21
Forward P/E10.6×17.1×4th cheapest of 17
Growth the price implies (Req g, 7 yrs)-8.7%3.6%3rd least demanding of 19
Growth delivered (Del g)+16.8%+21.2%8th lowest of 19
Hurdle (Req g minus delivered)-25.5 pp-19.3 pp4th least demanding of 19
ROIC minus cost of capital+0.8 pp-0.7 pp10th highest of 21
EV / EBITDA7.2×13.5×3rd cheapest of 20
Net debt / EBITDA5.1×2.5×6th most indebted of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Shangri-La Asia 0069.HKHong Kong$1.87B-9%+5%35%10.6×-8.7%+16.8%
Chalet Hotels CHALET.NSIndia$1.88B+2%-17%34%28.1×24.1%+57.5%
Monarch Casino & Resort MCRIUnited States$1.92B-8%+5%27%15.6×6.7%+24.2%
Melco Resorts & Entertainment Ltd. Sponsored ADR MLCOUnited States$1.79B-16%+6%12%7.5×-6.2%+24.5%
Kyoritsu Maintenance 9616.TJapan$2.00B+47%+20%9%16.7×2.3%+17.8%
EIH EIHOTEL.NSIndia$2.07B-7%+8%29%23.2×28.9%+42.9%
Hotel Properties H15.SISingapore$2.07B+11%+2%7%n/an/an/a
Hbx Group International HBX.MCSpain$2.19B+29%+4%38%9.6×-4.2%+18.4%
SkiStar SKIS-B.STSweden$1.58B+27%+7%17%21.3×8.4%+12.5%
Lindblad Expeditions LINDUnited States$2.23B+61%+17%8%89.0×33.0%+56.4%
BTG Hotels (Group) Co Ltd Shs -A- 600258.SSChina$2.25B-14%-3%18%17.0×-11.1%+7.6%
Scandic Hotels SHOT.STSweden$2.29B+16%+3%13%17.2×3.2%+24.4%
Resorttrust 4681.TJapan$2.36B-1%+8%12%16.4×-6.4%+9.4%
Leela Palaces Hotels & Resorts THELEELA.NSIndia$2.45B+65%+17%42%43.7×n/an/a
Great Eagle 0041.HKHong Kong$1.37B-24%+75%12%n/a-0.9%+13.8%
Ventive Hospitality VENTIVE.NSIndia$1.34B-17%+15%29%26.2×29.9%+78.5%
Melia Hotels International MEL.MCSpain$2.67B-10%+5%13%15.2×7.3%+31.5%
NagaCorp 3918.HKHong Kong$1.21B-48%+12%58%4.7×-19.3%-4.1%
Guoco 0053.HKHong Kong$2.90B0%-11%13%n/a-3.9%+16.0%
Target Hospitality THUnited States$1.13B-26%+12%-9%22.9×49.9%+7.3%
Hongkong & Shanghai Hotels 0045.HKHong Kong$1.11B-12%-4%13%n/a4.0%+24.1%

Questions

Who are Shangri-La Asia's main competitors?
Named competitors: Mandarin Oriental (private or unlisted), Marriott International (MAR), Hyatt Hotels (H), Hongkong & Shanghai Hotels (0045.HK). The cockpit's measured peer set (industry) also includes Chalet Hotels (CHALET.NS), Monarch Casino & Resort (MCRI), Melco Resorts & Entertainment Ltd. Sponsored ADR (MLCO), Kyoritsu Maintenance (9616.T), EIH (EIHOTEL.NS), Hotel Properties (H15.SI).
Is Shangri-La Asia expensive compared with its peers?
On forward p/e it trades at 10.6× against a peer median of 17.1×, 4th cheapest of 17 in its peer set. For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -26 pp: the price already allows for a slowdown.
How has Shangri-La Asia stock performed?
Over six months to 6 Nov 2026 the shares returned -9.1% against -3.6% for the median peer; over one year -13.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.