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Wix.com Ltd.WIXCompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

Provides a drag-and-drop website builder and e-commerce platform used by small businesses and individuals worldwide.

Momentum strong 74
Mkt cap
$3.18B
US dollars, full cap
Free float
95%
of shares outstanding
$/day
$57.5M
20-day average traded
Fwd P/E
12.6×
forward earnings
ROIC−WACC
n/a
WACC 8.3%
Hurdle
-20 pp
Req g minus delivered
Next earnings
4 days
10 Nov 2026
Close · USD$76.09
1D-0.8%
1W-1.3%
1M+2.6%
3M+21.9%
6M-5.0%
YTD-26.8%
1Y-45.5%
ATR %5.6%
Beta0.60
52w lowhigh45.4% off high

What Wix.com does

Provides a drag-and-drop website builder and e-commerce platform used by small businesses and individuals worldwide.

Earns mainly from monthly and annual subscriptions that website owners pay to keep sites live, plus a growing slice from payments and booking fees that scale with customers' sales. Web agencies that use its tools for their own clients are a second route to customers beyond do-it-yourself users. Based in Israel.

Products and services

  • Website building platform
  • E-commerce/online store tools
  • Business solutions (bookings, payments)

Customers

  • Small businesses/entrepreneurs
  • Freelancers/creatives
  • Web agencies/partners

Where it sits in the supply chain

  • Information technology
  • Website/e-commerce platform
  • DIY website building & e-commerce SaaS

What could go right

  • SMB digital presence adoption growth
  • E-commerce/business solutions upsell

What could go wrong

  • Competitive DIY website/e-commerce market
  • SMB churn sensitivity to economic conditions

Moat: narrow (switching costs, brand, scale). Once a business builds its site/store on Wix, migrating away is costly and disruptive.

Headquarters: Tel Aviv, Israel · Founded: 2006 · Employees: 5,340

Named competitors

  • Squarespace private or unlisted
  • Shopify SHOP.TO
  • GoDaddy GDDY
  • BigCommerce (Commerce.com) private or unlisted

Wix.com at a glance

Size Wix.com (WIX) is a United States Information Technology company (Packaged Software) with a market value of $3.18B, the 1504th largest of 3,117 United States companies the cockpit tracks. Shares closed at $76.09 on 6 Nov 2026.

Performance Over six months the shares fell 5.0%, against +0.7% for the median peer and -1.1% for the United States market (cap-weighted) — 8th lowest of 20 in its peer set.

Growth Revenue grew 14.2% over the last twelve months (peer median +13.9%); the operating margin is -3.1% (peer median 7.9%).

Valuation It trades at 12.6× forward earnings against a peer median of 25.7× (2nd cheapest of 18).

Price implies For today's price to make sense, revenue must grow about -4% a year for seven years (Req g). Recent delivered growth is +15%, so the hurdle is -20 pp: the price already allows for a slowdown.

Backlog Backlog (remaining performance obligations) was $878M at 31 Dec 2025, up 11% on a year earlier — 0.4 years of trailing revenue. Backlog detail →

Credit Wix.com has 1 bond outstanding ($1.15B).

Short interest Short interest is 14.7% of the free float (15 Oct 2026).

Next results Next results expected around 10 Nov 2026 (exchange calendar; dates can move).

Relative performance

507510012511 May 202611 Aug 20266 Nov 2026Peer median 102WIX 96
Six months, rebased to 100: Wix.com against the median of its 20 peers (local-currency closes).

Wix.com financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$2.13B$1.99B$1.76B$1.56B$1.39B
Revenue growth—+13%+13%+13%—
Gross profit$1.42B$1.33B$1.17B$1.03B$845M
EBITDA-$34.5M$33.2M$131M$34.7M-$262M
Net income-$175M$50.6M$138M$33.1M-$425M
Free cash flow$448M$574M$480M$185M$13.6M
Capital expenditure$896,546$9.90M$19.3M$66.2M$71.2M
Total debt$2.04B$1.59B$970M$996M$1.13B

Quarterly statements and history in the cockpit →

Wix.com competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-20%0%+20%SINCHFRSHALRMBLSH600100CLBTHEXT002624VIA300085002065INTAAGYS688615TDC6651SPSCAVPTWIX6-month return →1-month return →
Up and to the right = strong over both horizons. Wix.com is the large dot.

Fundamentals: revenue growth against valuation

0%+20%0×200×400×SINCHFRSHALRMBLSHCLBTHEXT002624VIALFTO002065002153688615TDCSPSCAVPTWIXRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Wix.com is the large dot.

Capital: growth delivered against growth the price implies

0%+20%0%20%SINCHFRSHALRMBLSH600100CLBTHEXT002624LFTO002065INTAAGYS688615TDCSPSCAVPTWIXGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Wix.com is the large dot.

Wix.com competitors and peer comparison

Head to head with its named competitors (WIX vs SHOP.TO vs GDDY)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Wix.com WIX$3.18B-5%+14%-3%12.6×-4.4%
Shopify SHOP.TO$193B+38%+32%18%67.4×54.0%
GoDaddy GDDY$13.9B+26%+7%26%12.9×-2.2%

How Wix.com compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Wix.com against its 20 peers (data as of 6 Nov 2026)
MeasureWIXPeer medianRank in peer set
1-month return+2.6%+4.2%9th lowest of 21
6-month return-5.0%+0.7%8th lowest of 20
Distance from 52-week high-45.4%-37.7%6th lowest of 21
Revenue growth (TTM)+14.2%+13.9%11th highest of 21
Operating margin-3.1%7.9%6th lowest of 21
Forward P/E12.6×25.7×2nd cheapest of 18
Growth the price implies (Req g, 7 yrs)-4.4%15.1%3rd least demanding of 17
Growth delivered (Del g)+15.2%+18.8%7th lowest of 17
Hurdle (Req g minus delivered)-19.6 pp-0.3 pp2nd least demanding of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Wix.com WIXUnited States$3.18B-5%+14%-3%12.6×-4.4%+15.2%
Sinch SINCH.STSweden$3.19B+13%-6%4%13.3×23.8%+27.5%
Freshworks FRSHUnited States$3.18B+37%+15%8%14.5×12.9%+27.4%
Alarm.com ALRMUnited States$3.19B+37%+9%13%22.4×10.9%+10.3%
Bullish BLSHUnited States$3.20B-51%+34%18%33.6×32.3%+14.4%
Tsinghua Tongfang 600100.SSChina$3.15B-22%-11%-2%n/a30.2%-10.3%
Cellebrite DI CLBTUnited States$3.13B-2%+18%11%38.0×22.8%+19.5%
Hexaware Technologies HEXT.NSIndia$3.26B+9%+13%12%21.7×15.4%+16.5%
Perfect World 002624.SZChina$3.26B-26%-8%8%21.1×19.0%-8.2%
Via Transportation VIAUnited States$3.07B+118%+29%-17%259.2×n/an/a
Liftoff Mobile LFTOUnited States$3.07Bn/a+35%36%18.6×-7.3%+35.5%
Shenzhen Infogem Technologies 300085.SZChina$3.06B-23%+2%-11%n/an/an/a
DHC Software 002065.SZChina$3.04B-23%-4%3%39.5×14.8%+7.1%
Intapp INTAUnited States$3.35B+76%+14%-4%25.7×4.3%+21.9%
Beijing Shiji Information Technology 002153.SZChina$3.02B-27%-4%-3%492.7×n/an/a
Agilysys AGYSUnited States$3.42B+69%+15%13%41.6×22.9%+18.4%
Intsig Information 688615.SSChina$2.96B-26%+24%22%34.9×12.6%+22.1%
Teradata TDCUnited States$2.96B+1%+1%8%11.6×-5.4%-2.0%
Beijing 51WORLD Digital Twin Technology 6651.HKHong Kong$2.91B-1%+39%-38%n/an/an/a
SPS Commerce SPSCUnited States$2.90B+45%+7%17%15.3×7.3%+19.2%
AvePoint AVPTUnited States$3.50B+45%+25%10%37.6×31.6%+22.6%

Wix.com bonds and credit

Wix.com has 1 bond outstanding with $1.15B face value.

Every bond, yield and spread in the cockpit →

Wix.com backlog

Wix.com reported $878M of remaining performance obligations at 31 Dec 2025, up 11% from a year earlier. That is 0.4 years of trailing revenue already under contract.

Questions

Who are Wix.com's main competitors?
Named competitors: Squarespace (private or unlisted), Shopify (SHOP.TO), GoDaddy (GDDY), BigCommerce (Commerce.com) (private or unlisted). The cockpit's measured peer set (industry) also includes Sinch (SINCH.ST), Freshworks (FRSH), Alarm.com (ALRM), Bullish (BLSH), Tsinghua Tongfang (600100.SS), Cellebrite DI (CLBT).
Is Wix.com expensive compared with its peers?
On forward p/e it trades at 12.6× against a peer median of 25.7×, 2nd cheapest of 18 in its peer set. For today's price to make sense, revenue must grow about -4% a year for seven years (Req g). Recent delivered growth is +15%, so the hurdle is -20 pp: the price already allows for a slowdown.
How has Wix.com stock performed?
Over six months to 6 Nov 2026 the shares returned -5.0% against +0.7% for the median peer; over one year -45.5%.
What is Wix.com's backlog?
Wix.com's remaining performance obligations (contracted revenue not yet recognised) were $878M at 31 Dec 2025, +11% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.