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WH Smith PLCSMWH.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Consumer Staples›Food Retail
Momentum weak 33
Mkt cap
$851M
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$3.15M
20-day average traded
Fwd P/E
11.0×
forward earnings
ROIC−WACC
-2.2 pp
WACC 8.6%
Hurdle
+0 pp
Req g minus delivered
Official | Implied
BBB / BBB
agencies · bond market
Next earnings
6 days
12 Nov 2026
Close · GBP£420.80
1D-4.2%
1W-1.5%
1M+13.9%
3M-5.0%
6M-10.4%
YTD-34.1%
1Y-33.5%
ATR %4.0%
52w lowhigh40.7% off high

What WH Smith does

Employees: 9,410

WH Smith at a glance

Size WH Smith (SMWH.L) is a United Kingdom Consumer Staples company (Food Retail) with a market value of $851M, the 237th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £420.80 on 6 Nov 2026.

Performance Over six months the shares fell 10.4%, against -6.3% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 8th lowest of 21 in its peer set.

Growth Revenue fell 30.5% over the last twelve months (peer median +2.0%); the operating margin is 7.6% (peer median 2.9%).

Valuation It trades at 11.0× forward earnings against a peer median of 14.7× (3rd cheapest of 15).

Price implies For today's price to make sense, revenue must grow about 9% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is +0 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 2.2 points below its cost of capital (8.6% WACC).

Credit WH Smith has 3 bonds outstanding ($2.00B), rated BBB by the agencies and trading like BBB at a weighted spread of 105 bp.

Next results Next results expected around 12 Nov 2026 (exchange calendar; dates can move).

Relative performance

809010011011 May 202611 Aug 20266 Nov 2026Peer median 94SMWH.L 94
Six months, rebased to 100: WH Smith against the median of its 20 peers (local-currency closes).

WH Smith financials

Reported figures in GBP; fiscal year ends 2025-08-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£1.35B£1.55B£1.47B£1.79B£1.40B
Revenue growth—+5%-18%+28%—
Gross profitn/a£880M£843M£1.10B£849M
EBITDA£214M£271M£265M£322M£243M
Net income-£128M-£144M£54.0M£79.0M£47.0M
Free cash flow£111M£199M£169M£145M£117M
Capital expenditure£80.0M£81.0M£106M£122M£83.0M
Total debtn/a£985M£1.09B£991M£1.04B

Quarterly statements and history in the cockpit →

WH Smith competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%-10%0%+10%0%+10%99748255601116603708605188827632220026977512603866NGVC8278819859036037196007299948ARYNSMWH.L6-month return →1-month return →
Up and to the right = strong over both horizons. WH Smith is the large dot.

Fundamentals: revenue growth against valuation

-30%-20%-10%0%+10%0×50×100×150×99748255603708002697265959036037199956600729ARYNSMWH.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. WH Smith is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%-20%0%20%825560370860518882763222002697603866NGVC827881985903603719600729SMWH.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. WH Smith is the large dot.

WH Smith competitors and peer comparison

How WH Smith compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

WH Smith against its 20 peers (data as of 6 Nov 2026)
MeasureSMWH.LPeer medianRank in peer set
1-month return+13.9%+2.2%2nd highest of 21
6-month return-10.4%-6.3%8th lowest of 21
Distance from 52-week high-40.7%-21.8%3rd lowest of 21
Revenue growth (TTM)-30.5%+2.0%lowest of 21
Operating margin7.6%2.9%2nd highest of 21
Forward P/E11.0×14.7×3rd cheapest of 15
Growth the price implies (Req g, 7 yrs)9.1%-3.8%4th most demanding of 18
Growth delivered (Del g)+8.8%+2.9%2nd highest of 18
Hurdle (Req g minus delivered)+0.3 pp-7.6 pp6th most demanding of 18
ROIC minus cost of capital-2.2 pp+3.1 pp3rd lowest of 21
EV / EBITDA8.0×5.9×2nd most expensive of 8
Net debt / EBITDA4.9×0.8×most indebted of 13
Bond spread105 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
WH Smith SMWH.LUnited Kingdom$851M-10%-31%8%11.0×9.1%+8.8%
BELC 9974.TJapan$852M-8%+5%4%10.7×n/an/a
Axial Retailing 8255.TJapan$865M+30%+3%4%15.1×-10.9%+2.9%
Sanjiang Shopping Club 601116.SSChina$833M-26%-7%3%n/an/an/a
Jiajiayue 603708.SSChina$874M-12%0%2%25.6×-12.7%+1.5%
Jiangxi Guoguang Commercial Chains 605188.SSChina$908M-26%+3%1%n/a27.5%+4.6%
Heiwado 8276.TJapan$749M-2%+2%3%13.3×-3.8%+0.7%
United Super Markets 3222.TJapan$999M-7%+11%0%n/a31.5%+5.6%
Chengdu Hongqi Chain 002697.SZChina$1.01B-5%-1%5%14.3×-17.5%+1.1%
Aeon Hokkaido 7512.TJapan$719M-4%+3%2%n/an/an/a
Toly Bread 603866.SSChina$1.01B-15%-2%8%24.1×0.5%-1.8%
Natural Grocers by Vitamin Cottage NGVCUnited States$659M+8%+2%5%12.9×10.6%+5.1%
Fuji 8278.TJapan$1.11B-1%-1%1%n/a2.6%+20.9%
Maxvalu Tokai 8198.TJapan$621M-10%+1%3%n/a-20.0%+1.6%
San-a 2659.TJapan$1.22B-2%+6%7%16.4×-12.3%+3.9%
Taiwan FamilyMart 5903.TWOTaiwan$1.23B-4%+7%2%23.4×-2.4%+5.2%
Bestore 603719.SSChina$587M-11%0%0%140.6×6.3%-7.0%
Valor 9956.TJapan$1.25B-6%+9%3%8.8×-2.7%+4.8%
Chongqing Chongbai Technology 600729.SSChina$1.26B-9%-11%4%11.3×-10.4%-6.9%
Arcs 9948.TJapan$1.27B+5%+2%3%15.9×-10.6%+2.4%
Aryzta ARYN.SWSwitzerland$1.28B-26%-3%7%13.0×-6.6%+3.0%

WH Smith bonds and credit

WH Smith has 3 bonds outstanding with $2.00B face value. The agencies rate it BBB; its bonds trade like BBB. Weighted yield 4.58%, a spread of 105 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Which companies are WH Smith's closest peers?
The cockpit's peer set: BELC (9974.T), Axial Retailing (8255.T), Sanjiang Shopping Club (601116.SS), Jiajiayue (603708.SS), Jiangxi Guoguang Commercial Chains (605188.SS), Heiwado (8276.T), United Super Markets (3222.T), Chengdu Hongqi Chain (002697.SZ).
Is WH Smith expensive compared with its peers?
On forward p/e it trades at 11.0× against a peer median of 14.7×, 3rd cheapest of 15 in its peer set. For today's price to make sense, revenue must grow about 9% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is +0 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has WH Smith stock performed?
Over six months to 6 Nov 2026 the shares returned -10.4% against -6.3% for the median peer; over one year -33.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.