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← CockpitCompetitor Analysis › PRL.TO Propel Holdings, Inc.Open in the cockpit ↗

Propel Holdings, Inc.PRL.TOCompetitor analysis, valuation and peers

Canada · CAD·Information Technology›Packaged Software

Fintech that powers online consumer lending for near-prime borrowers in the US, Canada and UK through bank-partner platforms.

≈ A smaller, non-prime online lender like Enova International.Momentum leader 91
Mkt cap
$830M
US dollars, full cap
Free float
74%
of shares outstanding
$/day
$4.29M
20-day average traded
Fwd P/E
7.6×
forward earnings
ROIC−WACC
+5.8 pp
WACC 8.5%
Hurdle
n/a
no reverse DCF
Next earnings
137 days
23 Mar 2027
Close · CADC$29.50
1D+1.2%
1W+12.6%
1M+22.4%
3M+4.0%
6M+27.9%
YTD+18.2%
1Y+35.6%
ATR %3.8%
52w lowhigh5.0% off high

What Propel does

Fintech that powers online consumer lending for near-prime borrowers in the US, Canada and UK through bank-partner platforms.

Earns from the interest and fees on small short-term consumer loans that it markets, scores and services, while partner banks are the legal lenders in the US. It typically holds a share of the loans, so profit depends on keeping losses below the high rates charged. US brands carry the business, with Canada and the UK newer.

In one line: A smaller, non-prime online lender like Enova International..

Products and services

  • MoneyKey (US lending brand)
  • CreditFresh (US lending brand)
  • Fora Credit (Canada)
  • QuidMarket (UK)

Customers

  • Near-prime/subprime consumer borrowers
  • Bank partners originating loans

Where it sits in the supply chain

  • Financial technology
  • Consumer lending platforms
  • Non-prime credit

What could go right

  • Bank-partner lending model growth
  • UK/Canada expansion

What could go wrong

  • Consumer credit cycle/default risk
  • Regulatory scrutiny of high-rate lending

Moat: narrow (data, process know-how). Proprietary underwriting/AI models built on large borrower datasets improve approval and loss-rate accuracy.

Headquarters: Toronto, Canada · Founded: 2011 · Employees: 668

Named competitors

Propel at a glance

Size Propel (PRL.TO) is a Canada Information Technology company (Packaged Software) with a market value of $830M, the 271st largest of 420 Canada companies the cockpit tracks. Shares closed at C$29.50 on 6 Nov 2026.

Performance Over six months the shares gained 27.9%, against -14.6% for the median peer and +5.2% for the Canada market (cap-weighted) — 5th highest of 21 in its peer set.

Growth Revenue grew 23.9% over the last twelve months (peer median +10.4%); the operating margin is 16.7% (peer median 3.2%).

Valuation It trades at 7.6× forward earnings against a peer median of 29.3× (cheapest of 15).

Capital Return on invested capital runs 5.8 points above its cost of capital (8.5% WACC).

Next results Next results expected around 23 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026PRL.TO 126Peer median 85
Six months, rebased to 100: Propel against the median of its 20 peers (local-currency closes).

Propel financials

Reported figures in CAD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueC$976MC$824MC$616MC$427MC$295M
Revenue growth—+34%+44%+45%—
Gross profitC$461MC$397MC$304MC$203MC$135M
EBITDAC$177MC$172MC$138MC$88.3MC$44.0M
Net incomeC$84.8MC$83.2MC$63.5MC$37.5MC$19.7M
Free cash flow-C$12.5M-C$25.2M-C$57.6M-C$27.5M-C$103M
Capital expenditureC$18.7MC$14.2MC$8.61MC$7.34MC$6.87M
Total debtC$520MC$465MC$394MC$266MC$205M

Quarterly statements and history in the cockpit →

Propel competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%+20%+40%PSAN3002926880953738328130603383PAR30007560377630052368810930052547760022983765BMBL4180PRL.TO6-month return →1-month return →
Up and to the right = strong over both horizons. Propel is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%+30%20×40×6880953738603383PAR300075DSP30052368810930052547763765BMBL3009254180PRL.TORevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Propel is the large dot.

Propel competitors and peer comparison

Head to head with its named competitors (PRL.TO vs ENVA vs OPFI)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Propel PRL.TO$830M+28%+24%17%7.6×n/a
Enova International ENVA$4.22B-1%+20%24%8.6×n/a
OppFi OPFI$526M-34%+6%33%4.2×n/a

How Propel compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Propel against its 20 peers (data as of 6 Nov 2026)
MeasurePRL.TOPeer medianRank in peer set
1-month return+22.4%-0.1%4th highest of 21
6-month return+27.9%-14.6%5th highest of 21
Distance from 52-week high-5.0%-38.5%2nd highest of 21
Revenue growth (TTM)+23.9%+10.4%6th highest of 21
Operating margin16.7%3.2%5th highest of 21
Forward P/E7.6×29.3×cheapest of 15
ROIC minus cost of capital+5.8 pp-7.9 pp5th highest of 21
EV / EBITDA8.9×7.4×4th cheapest of 7
Net debt / EBITDA2.3×-0.6×2nd most indebted of 8

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Propel PRL.TOCanada$830M+28%+24%17%7.6×n/an/a
PSI Software PSAN.DEGermany$822M-1%+2%-5%n/an/an/a
Wutong 300292.SZChina$821M-20%-4%4%n/a14.2%+2.9%
Fujian Fuxin Software Development Joint Stock 688095.SSChina$817M-22%+27%8%41.3×19.2%+17.9%
Vobile 3738.HKHong Kong$844M-17%+20%13%18.8×n/an/a
Lunit 328130.KSSouth Korea$846M-25%+24%-76%n/an/an/a
Fujian Apex Software 603383.SSChina$848M-15%-8%25%27.8×16.4%+10.7%
PAR Technology PARUnited States$850M+43%+19%-10%17.7×n/an/a
Beijing eGOVA 300075.SZChina$851M-29%-5%-102%25.4×n/an/a
Youon Technology 603776.SSChina$852M+3%+34%-28%n/a16.7%-14.0%
Viant Technology DSPUnited States$854M+7%+22%36%50.8×-4.6%+15.8%
Beijing Global Safety Technology 300523.SZChina$855M-14%+29%-11%34.9×n/an/a
Pinming Technology 688109.SSChina$801M-29%-13%-6%53.0×44.7%+2.9%
Fujian Boss Software 300525.SZChina$861M-24%-5%8%26.4×5.4%+12.1%
Cybozu 4776.TJapan$862M+43%+20%27%16.8×-2.8%+19.0%
Anhui ZhongDianXinLong Science and Technology 002298.SZChina$799M-21%-29%-17%n/an/an/a
Gungho Online Entertainment 3765.TJapan$798M-3%-6%7%31.5×n/an/a
Bumble BMBLUnited States$798M+65%-13%28%8.0×-10.5%+10.7%
Shenzhen Farben Information Technology 300925.SZChina$867M-27%+22%1%45.7×n/an/a
Yonyou Auto Information Technology (Shanghai) 688479.SSChina$793M-9%+1%2%n/an/an/a
Appier 4180.TJapan$869M+50%+28%7%30.7×19.5%+37.3%

Questions

Who are Propel's main competitors?
Named competitors: Enova International (ENVA), OppFi (OPFI), Curo Group (private or unlisted), Elevate Credit (private or unlisted). The cockpit's measured peer set (industry) also includes PSI Software (PSAN.DE), Wutong (300292.SZ), Fujian Fuxin Software Development Joint Stock (688095.SS), Vobile (3738.HK), Lunit (328130.KS), Fujian Apex Software (603383.SS).
Is Propel expensive compared with its peers?
On forward p/e it trades at 7.6× against a peer median of 29.3×, cheapest of 15 in its peer set.
How has Propel stock performed?
Over six months to 6 Nov 2026 the shares returned +27.9% against -14.6% for the median peer; over one year +35.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.