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Ipsos SAIPS.PACompetitor analysis, valuation and peers

France · EUR·Industrials›Miscellaneous Commercial Services

French global market-research firm conducting surveys, polling and consumer insights for corporate and public-sector clients.

≈ A French Nielsen/Gallup for market researchMomentum neutral 50
Mkt cap
$1.74B
US dollars, full cap
Free float
80%
of shares outstanding
$/day
$3.17M
20-day average traded
Fwd P/E
7.0×
forward earnings
ROIC−WACC
+4.4 pp
WACC 7.4%
Hurdle
-17 pp
Req g minus delivered
Official | Implied
Baa3 / BBB
agencies · bond market
Next earnings
96 days
10 Feb 2027
Close · EUR€35.92
1D-2.1%
1W+1.8%
1M-0.1%
3M-6.5%
6M-2.5%
YTD+4.8%
1Y+11.3%
ATR %2.6%
52w lowhigh16.4% off high

What Ipsos does

French global market-research firm conducting surveys, polling and consumer insights for corporate and public-sector clients.

Sells research projects, mostly custom studies for large consumer companies, priced per project and recognised as the work is delivered. Clients such as consumer brands re-run studies, but spending follows their marketing budgets. The company has grown mainly through acquisitions of smaller research firms.

In one line: A French Nielsen/Gallup for market research.

Products and services

  • Custom market research
  • Public affairs/political polling
  • Media/audience measurement
  • Data analytics

Customers

  • Consumer brands
  • Governments
  • Media companies

Where it sits in the supply chain

  • Industrials/Business services
  • Market research
  • Survey & consumer insights

What could go right

  • Data/analytics service upsell
  • Emerging-market research growth

What could go wrong

  • Cheap DIY survey tools disintermediating research
  • Client marketing-budget cuts

Moat: narrow (brand, scale, data). Global panel/data infrastructure and brand trust in polling, but research is increasingly commoditized by digital tools.

Headquarters: Paris, France · Founded: 1975 · Employees: 18,925

Named competitors

  • Kantar (private) private or unlisted
  • GfK (private) private or unlisted
  • YouGov YOU.L
  • Gartner IT

Ipsos at a glance

Size Ipsos (IPS.PA) is a France Industrials company (Miscellaneous Commercial Services) with a market value of $1.74B, the 113th largest of 206 France companies the cockpit tracks. Shares closed at €35.92 on 6 Nov 2026.

Performance Over six months the shares fell 2.5%, against -0.9% for the median peer and -0.4% for the France market (cap-weighted) — 10th lowest of 21 in its peer set.

Growth Revenue grew 3.4% over the last twelve months (peer median +12.8%); the operating margin is 11.8% (peer median 13.5%).

Valuation It trades at 7.0× forward earnings against a peer median of 20.3× (3rd cheapest of 17).

Price implies For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -17 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 4.4 points above its cost of capital (7.4% WACC).

Credit Ipsos has 1 bond outstanding ($446M), rated Baa3 by the agencies and trading like BBB at a weighted spread of 122 bp.

Next results Next results expected around 10 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026IPS.PA 98Peer median 96
Six months, rebased to 100: Ipsos against the median of its 20 peers (local-currency closes).

Ipsos financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€2.54B€2.52B€2.44B€2.39B€2.41B
Revenue growth—+3%+2%-1%—
Gross profit€499M€504M€504M€478M€468M
EBITDA€403M€407M€403M€425M€390M
Net income€174M€187M€205M€160M€215M
Free cash flow€288M€291M€321M€261M€299M
Capital expenditure€75.0M€83.1M€70.7M€58.6M€54.8M
Total debtn/a€662M€509M€519M€584M

Quarterly statements and history in the cockpit →

Ipsos competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%0%+20%CHOICEIN002967000681SYNGENEPSG0586HOFI301500002310KRUHCSG301571002315IGIL300725NSPECLERX0020916888139744IPS.PA6-month return →1-month return →
Up and to the right = strong over both horizons. Ipsos is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%+30%20×40×60×CHOICEIN002967000681SYNGENEPSG0586HOFIKRUHCSG002315IGIL300725NSPECLERX002091IPS.PARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Ipsos is the large dot.

Capital: growth delivered against growth the price implies

-40%-20%0%+20%+40%-50%-25%0%25%002967SYNGENEPSG002310KRUHCSGIGIL300725NSPECLERX0020919744IPS.PAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Ipsos is the large dot.

Ipsos competitors and peer comparison

Head to head with its named competitors (IPS.PA vs YOU.L vs IT)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Ipsos IPS.PA$1.74B-3%+3%12%7.0×-10.8%
YouGov YOU.L$437M+45%+2%4%8.4×16.7%
Gartner IT$12.0B+20%0%19%11.8×-4.0%

How Ipsos compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Ipsos against its 20 peers (data as of 6 Nov 2026)
MeasureIPS.PAPeer medianRank in peer set
1-month return-0.1%+3.7%6th lowest of 21
6-month return-2.5%-0.9%10th lowest of 21
Distance from 52-week high-16.4%-30.7%9th highest of 21
Revenue growth (TTM)+3.4%+12.8%6th lowest of 20
Operating margin11.8%13.5%8th lowest of 20
Forward P/E7.0×20.3×3rd cheapest of 17
Growth the price implies (Req g, 7 yrs)-10.8%3.9%2nd least demanding of 14
Growth delivered (Del g)+6.6%+10.6%4th lowest of 14
Hurdle (Req g minus delivered)-17.4 pp-7.5 pp4th least demanding of 14
ROIC minus cost of capital+4.4 pp+2.1 pp7th highest of 17
EV / EBITDA4.7×14.6×cheapest of 9
Net debt / EBITDA0.8×-0.0×5th most indebted of 10
Bond spread122 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Ipsos IPS.PAFrance$1.74B-3%+3%12%7.0×-10.8%+6.6%
Choice International CHOICEIN.NSIndia$1.76B+8%+34%27%49.8×n/an/a
GRG Metrology & Test 002967.SZChina$1.72B-16%+13%13%22.7×3.9%+14.4%
Visual China 000681.SZChina$1.71B-25%-9%4%44.0×n/an/a
Syngene International SYNGENE.NSIndia$1.78B-11%-6%13%67.8×35.3%+11.4%
Prosegur Compania de Seguridad PSG.MCSpain$1.79B+9%+1%6%11.8×-5.3%+6.7%
China Conch Venture 0586.HKHong Kong$1.79B-36%+21%18%5.5×n/an/a
Hoist Finance HOFI.STSweden$1.79B+29%+16%30%11.9×n/an/a
Guangdong Feinan Resources Recycling 301500.SZChina$1.68B-31%+42%7%n/an/an/a
Beijing Orient EcoEnergy 002310.SZChina$1.81B-24%+35%12%n/a36.4%-47.6%
Kruk KRU.WAPoland$1.65B-22%+8%77%6.9×-2.1%+16.8%
Healthcare Services HCSGUnited States$1.64B+5%+4%6%20.6×3.4%+0.9%
Teemsun Technology 301571.SZChina$1.86B0%+61%22%n/an/an/a
Focus Technology 002315.SZChina$1.86B-1%+14%24%22.1×3.2%+10.6%
International Gemological Institute IGIL.NSIndia$1.86B+12%+21%58%24.4×14.6%+37.6%
PharmaBlock Sciences (Nanjing) 300725.SZChina$1.61B+16%+11%11%44.6×27.8%+14.1%
Insperity NSPUnited States$1.90B+53%+2%0%19.9×19.5%+9.7%
eClerx Services ECLERX.NSIndia$1.59B0%+22%20%19.4×17.2%+21.4%
Jiangsu Guotai International 002091.SZChina$1.91B-11%+7%6%10.0×-20.9%+5.5%
Xi'an Taijin New Energy & Materials Sci-Tech 688813.SSChina$1.93B-13%n/an/an/an/an/a
MEITEC 9744.TJapan$1.57B+3%+2%14%18.7×-4.6%+7.3%

Ipsos bonds and credit

Ipsos has 1 bond outstanding with $446M face value. The agencies rate it Baa3; its bonds trade like BBB. Weighted yield 4.21%, a spread of 122 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Ipsos's main competitors?
Named competitors: Kantar (private) (private or unlisted), GfK (private) (private or unlisted), YouGov (YOU.L), Gartner (IT). The cockpit's measured peer set (industry) also includes Choice International (CHOICEIN.NS), GRG Metrology & Test (002967.SZ), Visual China (000681.SZ), Syngene International (SYNGENE.NS), Prosegur Compania de Seguridad (PSG.MC), China Conch Venture (0586.HK).
Is Ipsos expensive compared with its peers?
On forward p/e it trades at 7.0× against a peer median of 20.3×, 3rd cheapest of 17 in its peer set. For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -17 pp: the price already allows for a slowdown.
How has Ipsos stock performed?
Over six months to 6 Nov 2026 the shares returned -2.5% against -0.9% for the median peer; over one year +11.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.