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Makes home cutting machines and design software/subscriptions for DIY crafters, plus branded materials and accessories.
Makes home cutting machines and design software/subscriptions for DIY crafters, plus branded materials and accessories.
Sells cutting machines to hobbyists and then earns on repeat purchases of its own blades, vinyl and other materials and on Cricut Access, a paid design-library subscription. The machine sale starts the relationship, so machine launches and holiday sales matter, while materials and subscriptions bring recurring income.
Moat: narrow (installed base, switching costs, brand). Owning the cutting machine locks users into Cricut's design app and materials ecosystem, but rivals compete directly.
Headquarters: South Jordan, Utah · Founded: 2002 · Employees: 700
Size Cricut (CRCT) is a United States Consumer Discretionary company (Wholesale Distributors) with a market value of $1.84B, the 1855th largest of 3,117 United States companies the cockpit tracks. Shares closed at $8.78 on 6 Nov 2026.
Performance Over six months the shares gained 104.2%, against -12.4% for the median peer and -1.1% for the United States market (cap-weighted) — highest of 10 in its peer set.
Growth Revenue fell 0.9% over the last twelve months (peer median +18.6%); the operating margin is 16.7% (peer median 9.3%).
Valuation It trades at 31.3× forward earnings against a peer median of 14.8× (most expensive of 7).
Price implies For today's price to make sense, revenue must grow about -10% a year for seven years (Req g). Recent delivered growth is -6%, so the hurdle is -5 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 62.2 points above its cost of capital (6.4% WACC).
Backlog Backlog (remaining performance obligations) was $54.7M at 30 Sep 2026, up 6% on a year earlier — 0.1 years of trailing revenue. Backlog detail →
Short interest Short interest is 8.1% of the free float (15 Oct 2026).
Next results Next results expected around 9 Mar 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | $708M | $709M | $713M | $765M | $886M |
| Revenue growth | — | -1% | -7% | -14% | — |
| Gross profit | $414M | $390M | $353M | $343M | $350M |
| EBITDA | $143M | $120M | $106M | $99.8M | $107M |
| Net income | $95.0M | $76.7M | $62.8M | $53.6M | $60.7M |
| Free cash flow | $148M | $176M | $247M | $264M | $82.6M |
| Capital expenditure | $35.7M | $24.4M | $18.3M | $23.7M | $33.8M |
| Total debt | $9.44M | $11.6M | $15.2M | $14.2M | $19.4M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Cricut CRCT | $1.84B | +104% | -1% | 17% | 31.3× | -10.4% |
| Brother Industries 6448.T | $6.52B | +39% | +7% | 13% | 10.5× | -6.3% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | CRCT | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +37.2% | -7.6% | highest of 10 |
| 6-month return | +104.2% | -12.4% | highest of 10 |
| Distance from 52-week high | -9.5% | -27.8% | 2nd highest of 10 |
| Revenue growth (TTM) | -0.9% | +18.6% | 3rd lowest of 10 |
| Operating margin | 16.7% | 9.3% | 2nd highest of 10 |
| Forward P/E | 31.3× | 14.8× | most expensive of 7 |
| Growth the price implies (Req g, 7 yrs) | -10.4% | 8.0% | least demanding of 6 |
| Growth delivered (Del g) | -5.9% | +16.7% | 2nd lowest of 6 |
| Hurdle (Req g minus delivered) | -4.6 pp | +0.3 pp | 3rd least demanding of 6 |
| ROIC minus cost of capital | +62.2 pp | -2.2 pp | highest of 10 |
| EV / EBITDA | 11.0× | 20.2× | 3rd cheapest of 8 |
| Net debt / EBITDA | -1.9× | -0.5× | least indebted of 9 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Cricut CRCT | United States | $1.84B | +104% | -1% | 17% | 31.3× | -10.4% | -5.9% |
| GigaCloud Technology GCT | United States | $2.08B | +45% | +23% | 12% | 11.1× | 8.0% | +36.2% |
| Gujarat Mineral Development GMDCLTD.NS | India | $1.56B | -34% | +19% | 15% | 16.0× | n/a | n/a |
| Grafton GFTU.L | United Kingdom | $2.59B | +25% | +9% | 6% | 13.6× | 8.8% | +8.5% |
| Lloyds Enterprises LLOYDSENT.NS | India | $988M | -12% | +33% | 8% | n/a | n/a | n/a |
| MMTC MMTC.NS | India | $847M | -20% | -20% | -6,724% | n/a | n/a | n/a |
| Aegis Logistics AEGISLOG.NS | India | $4.23B | +54% | +20% | 21% | 27.3× | 26.9% | +16.7% |
| ARKO Petroleum APC | United States | $704M | -23% | -12% | 2% | 17.5× | 4.8% | -7.6% |
| Sharda Cropchem SHARDACROP.NS | India | $655M | -39% | +17% | 14% | 9.3× | -2.6% | +17.1% |
| Marine Electricals (India) MARINE.NS | India | $571M | +66% | +22% | 9% | n/a | n/a | n/a |
Cricut reported $54.7M of remaining performance obligations at 30 Sep 2026, up 6% from a year earlier and down 3% from the previous quarter. That is 0.1 years of trailing revenue already under contract. Book-to-bill last quarter: 0.99.