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ADT, Inc.ADTCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Miscellaneous Commercial Services

Provider of residential and small-business security, smart-home and monitoring services across the United States.

Momentum leader 97
Mkt cap
$6.66B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$208M
20-day average traded
Fwd P/E
10.3×
forward earnings
ROIC−WACC
+1.7 pp
WACC 7.4%
Hurdle
-2 pp
Req g minus delivered
Official | Implied
BB / BB
agencies · bond market
Next earnings
116 days
2 Mar 2027
Close · USD$9.86
1D-0.4%
1W0.0%
1M+51.7%
3M+31.3%
6M+43.5%
YTD+22.2%
1Y+21.4%
ATR %2.6%
Beta0.55
52w lowhigh1.4% off high

What ADT does

Provider of residential and small-business security, smart-home and monitoring services across the United States.

Sells equipment and installation, then bills customers a monthly fee to monitor the system, and that base of subscribers, held in place by multi-year contracts, is what carries the business. Costs are mostly the commissions and installation needed to add each new customer. Google invested in 2020 to bring its Nest devices into ADT systems.

Products and services

  • Home security systems & monitoring
  • Smart-home/automation devices
  • Small-business security

Customers

  • Homeowners
  • Small businesses

Where it sits in the supply chain

  • Consumer services
  • Home/business security & monitoring
  • Alarm monitoring, smart-home devices…

What could go right

  • Smart-home security subscription growth
  • Insurer-partnership customer acquisition

What could go wrong

  • DIY security competition (Ring, SimpliSafe)
  • High leverage/debt load

Moat: narrow (brand, installed base, switching costs). Long-established security brand and installed monitored-customer base create recurring, sticky subscription revenue.

Headquarters: Boca Raton, Florida · Founded: 1874 · Employees: 12,200

Named competitors

ADT at a glance

Size ADT (ADT) is a United States Consumer Discretionary company (Miscellaneous Commercial Services) with a market value of $6.66B, the 986th largest of 3,117 United States companies the cockpit tracks. Shares closed at $9.86 on 6 Nov 2026.

Performance Over six months the shares gained 43.5%, against -8.4% for the median peer and -1.1% for the United States market (cap-weighted) — highest of 6 in its peer set.

Growth Revenue grew 2.0% over the last twelve months (peer median +7.0%); the operating margin is 24.9% (peer median 16.4%).

Valuation It trades at 10.3× forward earnings against a peer median of 9.8× (3rd most expensive of 6).

Price implies For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is -1%, so the hurdle is -2 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 1.7 points above its cost of capital (7.4% WACC).

Backlog Backlog (remaining performance obligations) was $3.71B at 30 Sep 2026, down 0% on a year earlier — 0.7 years of trailing revenue. Backlog detail →

Credit ADT has 3 bonds outstanding ($2.73B), rated BB by the agencies and trading like BB at a weighted spread of 172 bp.

Short interest Short interest is 3.6% of the free float (15 Oct 2026).

Next results Next results expected around 2 Mar 2027 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026ADT 145Peer median 89
Six months, rebased to 100: ADT against the median of its 5 peers (local-currency closes).

ADT financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$5.22B$5.13B$4.90B$4.65B$5.17B
Revenue growth—+5%+5%-10%—
Gross profit$2.52B$2.53B$2.48B$2.38B$2.20B
EBITDA$2.95B$2.95B$2.80B$2.74B$2.46B
Net income$618M$596M$501M-$167M$133M
Free cash flow$1.60B$1.31B$1.20B$851M$977M
Capital expenditure$514M$572M$687M$807M$911M
Total debt$7.88B$7.79B$7.80B$7.92B$9.91B

Quarterly statements and history in the cockpit →

ADT competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-25%0%+25%+50%TALLAURLOPEBFAMMHADT6-month return →1-month return →
Up and to the right = strong over both horizons. ADT is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%5×10×15×TALLAURLOPEBFAMMHADTRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. ADT is the large dot.

Capital: growth delivered against growth the price implies

-5%0%+5%+10%+15%0%10%LAURLOPEBFAMMHADTGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. ADT is the large dot.

ADT competitors and peer comparison

Head to head with its named competitors (ADT vs NRG vs AMZN vs CMCSA)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
ADT ADT$6.66B+44%+2%25%10.3×-2.9%
NRG Energy NRG$18.6B-36%+13%5%9.0×15.4%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a
Comcast CMCSA$86.6B-3%0%15%7.2×-6.4%

How ADT compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

ADT against its 5 peers (data as of 6 Nov 2026)
MeasureADTPeer medianRank in peer set
1-month return+51.7%-18.8%highest of 6
6-month return+43.5%-8.4%highest of 6
Distance from 52-week high-1.4%-35.4%highest of 6
Revenue growth (TTM)+2.0%+7.0%2nd lowest of 6
Operating margin24.9%16.4%3rd highest of 6
Forward P/E10.3×9.8×3rd most expensive of 6
Growth the price implies (Req g, 7 yrs)-2.9%-6.1%2nd most demanding of 5
Growth delivered (Del g)-0.7%+8.1%lowest of 5
Hurdle (Req g minus delivered)-2.2 pp-11.0 ppmost demanding of 5
ROIC minus cost of capital+1.7 pp+15.2 pp2nd lowest of 6
EV / EBITDA4.8×8.2×cheapest of 5
Net debt / EBITDA2.6×2.0×3rd least indebted of 5
Bond spread172 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
ADT ADTUnited States$6.66B+44%+2%25%10.3×-2.9%-0.7%
TAL Education Group Sponsored ADR TALUnited States$4.77B-8%+26%16%9.8×n/an/a
Laureate Education LAURUnited States$4.56B+2%+21%26%14.5×-6.7%+10.7%
Grand Canyon Education LOPEUnited States$3.07B-29%+7%28%11.1×-7.3%+5.6%
Bright Horizons Family Solutions BFAMUnited States$2.57B-24%+7%10%9.8×5.0%+14.1%
McGraw Hill MHUnited States$2.08B-8%0%16%5.6×-5.6%+2.6%

ADT bonds and credit

ADT has 3 bonds outstanding with $2.73B face value. The agencies rate it BB; its bonds trade like BB. Weighted yield 6.36%, a spread of 172 bp over government bonds.

Every bond, yield and spread in the cockpit →

ADT backlog

ADT reported $3.71B of remaining performance obligations at 30 Sep 2026, down 0% from a year earlier and up 1% from the previous quarter. That is 0.7 years of trailing revenue already under contract. Book-to-bill last quarter: 1.01.

Questions

Who are ADT's main competitors?
Named competitors: Vivint Smart Home (NRG Energy) (NRG), Ring (Amazon) (AMZN), Comcast (Xfinity Home) (CMCSA). The cockpit's measured peer set (industry) also includes TAL Education Group Sponsored ADR (TAL), Laureate Education (LAUR), Grand Canyon Education (LOPE), Bright Horizons Family Solutions (BFAM), McGraw Hill (MH).
Is ADT expensive compared with its peers?
On forward p/e it trades at 10.3× against a peer median of 9.8×, 3rd most expensive of 6 in its peer set. For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is -1%, so the hurdle is -2 pp: the price already allows for a slowdown.
How has ADT stock performed?
Over six months to 6 Nov 2026 the shares returned +43.5% against -8.4% for the median peer; over one year +21.4%.
What is ADT's backlog?
ADT's remaining performance obligations (contracted revenue not yet recognised) were $3.71B at 30 Sep 2026, 0% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.