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← CockpitCompetitor Analysis › 7956.T Pigeon CorporationOpen in the cockpit ↗

Pigeon Corporation7956.TCompetitor analysis, valuation and peers

Japan · JPY·Consumer Staples›Household/Personal Care

Global leader in baby care products, including nursing bottles, nipples, baby skincare and childcare items.

≈ The world's Gerber/Playtex for baby bottles and nursing productsMomentum leader 89
Mkt cap
$1.66B
US dollars, full cap
Free float
92%
of shares outstanding
$/day
$14.5M
20-day average traded
Fwd P/E
26.3×
forward earnings
ROIC−WACC
+11.4 pp
WACC 5.0%
Hurdle
-3 pp
Req g minus delivered
Next earnings
102 days
16 Feb 2027
Close · JPY¥2,190
1D+2.0%
1W+6.4%
1M+6.4%
3M+10.3%
6M+29.8%
YTD+35.9%
1Y+21.8%
ATR %2.4%
52w lowhigh4.4% off high

What Pigeon does

Global leader in baby care products, including nursing bottles, nipples, baby skincare and childcare items.

Gets new parents to try its feeding products in hospitals and maternity wards, then sells replacement bottles, nipples and skincare through baby-goods stores, drugstores and online. China is its largest overseas market, while births in Japan keep falling.

In one line: The world's Gerber/Playtex for baby bottles and nursing products.

Products and services

  • Nursing bottles/nipples
  • Baby skincare products
  • Childcare/nursing accessories

Customers

  • Parents/caregivers of infants
  • Hospitals/maternity wards

Where it sits in the supply chain

  • Consumer products
  • Baby/infant care products
  • Nursing bottles, baby skincare…

What could go right

  • Emerging-market (China/Asia) baby product demand

What could go wrong

  • Declining birth rates in Japan/China
  • Baby product category competition

Moat: wide (brand, IP / patents, scale). World-leading share and decades of nipple/bottle design patents trusted by hospitals globally.

Headquarters: Tokyo, Japan · Founded: 1957 · Employees: 3,042

Named competitors

Pigeon at a glance

Size Pigeon (7956.T) is a Japan Consumer Staples company (Household/Personal Care) with a market value of $1.66B, the 537th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥2,190 on 6 Nov 2026.

Performance Over six months the shares gained 29.8%, against -4.2% for the median peer and +1.8% for the Japan market (cap-weighted) — 2nd highest of 21 in its peer set.

Growth Revenue grew 7.3% over the last twelve months (peer median +3.0%); the operating margin is 12.5% (peer median 8.8%).

Valuation It trades at 26.3× forward earnings against a peer median of 19.0× (7th most expensive of 21).

Price implies For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +2%, so the hurdle is -3 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 11.4 points above its cost of capital (5.0% WACC).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 20267956.T 131Peer median 95
Six months, rebased to 100: Pigeon against the median of its 20 peers (local-currency closes).

Pigeon financials

Reported figures in JPY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥114B¥109B¥104B¥94.5B¥94.9B
Revenue growth—+5%+10%0%—
Gross profit¥57.7B¥54.8B¥51.4B¥45.5B¥44.8B
EBITDA¥19.0B¥17.8B¥17.0B¥15.8B¥17.1B
Net income¥9.17B¥8.57B¥8.37B¥7.42B¥8.58B
Free cash flown/a¥10.3B¥12.2B¥9.04B¥7.89B
Capital expendituren/a¥3.14B¥2.25B¥5.65B¥5.56B
Total debt¥5.67B¥2.15B¥2.70B¥2.72B¥2.77B

Quarterly statements and history in the cockpit →

Pigeon competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-20%0%ENR600315301371002790EMAMILTD300957ICOS00300669931618906039834927483650192820EPC492226982145PGHH0519007956.T6-month return →1-month return →
Up and to the right = strong over both horizons. Pigeon is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%10×20×30×40×ENR600315301371002790EMAMILTD300957ICOS00300669931618906039834927483650192820EPC492226982145PGHH0519007956.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Pigeon is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%ENR600315301371002790EMAMILTD300957ICOS0030061618904927483650EPC26982145PGHH0519007956.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Pigeon is the large dot.

Pigeon competitors and peer comparison

Head to head with its named competitors (7956.T vs KMB)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Pigeon 7956.T$1.66B+30%+7%13%26.3×-1.3%
Kimberly-Clark KMB$66.5B+12%-12%14%15.3×4.1%

How Pigeon compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Pigeon against its 20 peers (data as of 6 Nov 2026)
Measure7956.TPeer medianRank in peer set
1-month return+6.4%+1.6%7th highest of 21
6-month return+29.8%-4.2%2nd highest of 21
Distance from 52-week high-4.4%-30.0%2nd highest of 21
Revenue growth (TTM)+7.3%+3.0%9th highest of 21
Operating margin12.5%8.8%7th highest of 21
Forward P/E26.3×19.0×7th most expensive of 21
Growth the price implies (Req g, 7 yrs)-1.3%4.3%6th least demanding of 17
Growth delivered (Del g)+1.9%+6.5%6th lowest of 17
Hurdle (Req g minus delivered)-3.2 pp-4.5 pp9th least demanding of 17
ROIC minus cost of capital+11.4 pp+4.6 pp5th highest of 21
EV / EBITDA12.3×11.1×5th most expensive of 13
Net debt / EBITDA-1.6×-0.5×5th least indebted of 14

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Pigeon 7956.TJapan$1.66B+30%+7%13%26.3×-1.3%+1.9%
Energizer ENRUnited States$1.63B+26%+2%16%7.2×-5.2%+1.5%
Shanghai Jahwa United 600315.SSChina$1.74B-13%+9%2%18.1×17.1%-2.1%
Harbin Fuerjia Technology 301371.SZChina$1.58B-30%+28%20%22.5×8.7%+3.6%
AMOREPACIFIC 002790.KSSouth Korea$1.55B-3%+9%9%8.4×-17.9%-1.3%
Emami EMAMILTD.NSIndia$1.80B-15%+3%20%21.4×21.7%+5.6%
Yunnan Botanee Bio-Technology 300957.SZChina$1.84B-28%+7%9%21.2×4.5%+15.3%
Intercos ICOS.MIItaly$1.50B+16%-5%9%19.5×4.5%+11.5%
Chongqing Baiya Sanitary Products 003006.SZChina$1.49B+25%0%3%41.2×30.6%+22.8%
Blue Moon 6993.HKHong Kong$1.88B-15%-2%-2%93.6×n/an/a
Kolmar Korea 161890.KSSouth Korea$1.89B+23%+13%10%13.0×-0.9%+15.5%
Guangdong Marubi Biotechnology 603983.SSChina$1.45B-4%-6%2%37.0×n/an/a
Pola Orbis 4927.TJapan$1.96B+8%+1%10%28.8×-3.1%-0.7%
d'Alba Global 483650.KSSouth Korea$1.32B-37%+55%21%13.6×-2.2%+53.0%
Cosmax 192820.KSSouth Korea$2.13B+21%+16%8%16.6×n/an/a
Edgewell Personal Care EPCUnited States$1.29B+32%-7%6%12.4×4.1%+2.7%
KOSE 4922.TJapan$2.16B+7%+3%4%27.2×n/an/a
Softcare 2698.HKHong Kong$2.20B-5%+25%25%14.4×8.7%+20.9%
Shanghai Chicmax Cosmetics 2145.HKHong Kong$1.22B-52%+23%8%15.0×-5.9%+21.2%
Procter & Gamble Hygiene & Health Care PGHH.NSIndia$2.40B-29%-2%24%27.3×15.4%+7.4%
LG H&h 051900.KSSouth Korea$2.56B-8%-3%3%18.5×-0.1%-4.1%

Questions

Who are Pigeon's main competitors?
Named competitors: Kimberly-Clark (KMB). The cockpit's measured peer set (industry) also includes Energizer (ENR), Shanghai Jahwa United (600315.SS), Harbin Fuerjia Technology (301371.SZ), AMOREPACIFIC (002790.KS), Emami (EMAMILTD.NS), Yunnan Botanee Bio-Technology (300957.SZ).
Is Pigeon expensive compared with its peers?
On forward p/e it trades at 26.3× against a peer median of 19.0×, 7th most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +2%, so the hurdle is -3 pp: the price already allows for a slowdown.
How has Pigeon stock performed?
Over six months to 6 Nov 2026 the shares returned +29.8% against -4.2% for the median peer; over one year +21.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.