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← CockpitCompetitor Analysis › 2145.HK Shanghai Chicmax Cosmetics Co., Ltd. Class HOpen in the cockpit ↗

Shanghai Chicmax Cosmetics Co., Ltd. Class H2145.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Staples›Household/Personal Care

Chinese cosmetics group best known for its Winona sensitive-skin skincare brand.

≈ A Chinese dermo-cosmetics company, like a domestic La Roche-Posay ownerMomentum weak 34
Mkt cap
$1.22B
US dollars, full cap
Free float
37%
of shares outstanding
$/day
$2.85M
20-day average traded
Fwd P/E
15.0×
forward earnings
ROIC−WACC
+14.0 pp
WACC 6.0%
Hurdle
-27 pp
Req g minus delivered
Next earnings
146 days
1 Apr 2027
Close · HKDHK$24.08
1D+2.1%
1W+6.3%
1M+13.5%
3M-13.1%
6M-52.0%
YTD-66.9%
1Y-72.0%
ATR %4.5%
52w lowhigh73.2% off high

What Shanghai Chicmax Cosmetics does

Chinese cosmetics group best known for its Winona sensitive-skin skincare brand.

Earns most of its income from Winona, sold largely online through Chinese e-commerce platforms and also through pharmacies, so one brand carries the group while its other skincare lines and baby care stay secondary. Marketing to win shoppers on those platforms is a major cost.

In one line: A Chinese dermo-cosmetics company, like a domestic La Roche-Posay owner.

Products and services

  • Winona sensitive-skin skincare
  • Other cosmetics brands
  • Baby care products

Customers

  • Chinese skincare consumers via e-commerce and phar

Where it sits in the supply chain

  • Consumer Staples
  • Beauty & personal care
  • Dermo-cosmetics/skincare

What could go right

  • Growth of sensitive-skin/dermocosmetic category in China

What could go wrong

  • Intense China beauty-market competition
  • Single-brand concentration risk

Moat: narrow (brand). Winona's leading position in China's sensitive-skin/dermo-cosmetics niche differentiates it from mass-market beauty brands.

Headquarters: Shanghai, China · Founded: 2003 · Employees: 3,508

Named competitors

Shanghai Chicmax Cosmetics at a glance

Size Shanghai Chicmax Cosmetics (2145.HK) is a Hong Kong Consumer Staples company (Household/Personal Care) with a market value of $1.22B, the 544th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$24.08 on 6 Nov 2026.

Performance Over six months the shares fell 52.0%, against +1.4% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — lowest of 21 in its peer set.

Growth Revenue grew 23.2% over the last twelve months (peer median +8.8%); the operating margin is 7.5% (peer median 10.1%).

Valuation It trades at 15.0× forward earnings against a peer median of 19.4× (7th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about -6% a year for seven years (Req g). Recent delivered growth is +21%, so the hurdle is -27 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 14.0 points above its cost of capital (6.0% WACC).

Next results Next results expected around 1 Apr 2027 (exchange calendar; dates can move).

Relative performance

40608010011 May 202611 Aug 20266 Nov 2026Peer median 1032145.HK 50
Six months, rebased to 100: Shanghai Chicmax Cosmetics against the median of its 20 peers (local-currency closes).

Shanghai Chicmax Cosmetics financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$9.83BHK$9.95BHK$7.36BHK$4.63BHK$3.11B
Revenue growth—+35%+59%+49%—
Gross profitHK$7.57BHK$7.61BHK$5.54BHK$3.34BHK$1.98B
EBITDAHK$1.02BHK$1.37BHK$866MHK$587MHK$181M
Net incomeHK$757MHK$1.20BHK$847MHK$510MHK$171M
Free cash flowHK$594MHK$746MHK$333MHK$697M-HK$31.1M
Capital expenditureHK$661MHK$558MHK$263MHK$97.8MHK$69.9M
Total debtn/aHK$704MHK$119MHK$182MHK$818M

Quarterly statements and history in the cockpit →

Shanghai Chicmax Cosmetics competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-20%0%+20%EPC4836502657603983003006300740ICOS4928301108301371001328603193ENR7956600315EMAMILTDGALAXYSURF3009572417102145.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Shanghai Chicmax Cosmetics is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%10×20×30×40×EPC4836502657603983003006300740ICOS4928002790301108301371001328603193ENR7956600315EMAMILTDGALAXYSURF2417102145.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Shanghai Chicmax Cosmetics is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%EPC4836502657003006300740ICOS4928002790301371001328603193ENR7956600315EMAMILTDGALAXYSURF2417102145.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Shanghai Chicmax Cosmetics is the large dot.

Shanghai Chicmax Cosmetics competitors and peer comparison

Head to head with its named competitors (2145.HK vs 2367.HK vs 603605.SS vs OR.PA)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Shanghai Chicmax Cosmetics 2145.HK$1.22B-52%+23%8%15.0×-5.9%
Giant Biogene 2367.HK$2.76B-34%-10%32%9.7×-8.0%
Proya Cosmetics 603605.SS$2.97B-19%+2%13%11.1×-4.8%
L'Oreal OR.PA$268B+25%+3%21%32.8×18.1%

How Shanghai Chicmax Cosmetics compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Shanghai Chicmax Cosmetics against its 20 peers (data as of 6 Nov 2026)
Measure2145.HKPeer medianRank in peer set
1-month return+13.5%-0.7%3rd highest of 21
6-month return-52.0%+1.4%lowest of 21
Distance from 52-week high-73.2%-29.5%lowest of 21
Revenue growth (TTM)+23.2%+8.8%7th highest of 21
Operating margin7.5%10.1%7th lowest of 21
Forward P/E15.0×19.4×7th cheapest of 21
Growth the price implies (Req g, 7 yrs)-5.9%4.4%3rd least demanding of 19
Growth delivered (Del g)+21.2%+8.4%5th highest of 19
Hurdle (Req g minus delivered)-27.1 pp-6.5 pp3rd least demanding of 19
ROIC minus cost of capital+14.0 pp+6.5 pp6th highest of 21
EV / EBITDA9.4×11.0×3rd cheapest of 12
Net debt / EBITDA-0.2×-0.8×5th most indebted of 12

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Shanghai Chicmax Cosmetics 2145.HKHong Kong$1.22B-52%+23%8%15.0×-5.9%+21.2%
Edgewell Personal Care EPCUnited States$1.29B+32%-7%6%12.4×4.1%+2.7%
d'Alba Global 483650.KSSouth Korea$1.32B-37%+55%21%13.6×-2.2%+53.0%
Shanghai Forest Cabin Cosmetics 2657.HKHong Kong$1.06B0%+74%18%12.1×11.5%+49.0%
Guangdong Marubi Biotechnology 603983.SSChina$1.45B-4%-6%2%37.0×n/an/a
Chongqing Baiya Sanitary Products 003006.SZChina$1.49B+25%0%3%41.2×30.6%+22.8%
SYoung 300740.SZChina$1.00B-37%+14%3%39.6×18.1%+6.1%
Intercos ICOS.MIItaly$1.50B+16%-5%9%19.5×4.5%+11.5%
Noevir 4928.TJapan$977M+3%+1%16%19.4×-4.8%+4.5%
AMOREPACIFIC 002790.KSSouth Korea$1.55B-3%+9%9%8.4×-17.9%-1.3%
Tongling Jieya Biologic Technology 301108.SZChina$961M+47%+54%7%54.0×n/an/a
Harbin Fuerjia Technology 301371.SZChina$1.58B-30%+28%20%22.5×8.7%+3.6%
Dencare (Chongqing) Oral Care 001328.SZChina$944M+15%+10%11%28.9×4.3%+10.8%
Runben Biotechnology 603193.SSChina$940M-33%+13%21%18.9×1.7%+28.4%
Energizer ENRUnited States$1.63B+26%+2%16%7.2×-5.2%+1.5%
Pigeon 7956.TJapan$1.66B+30%+7%13%26.3×-1.3%+1.9%
Shanghai Jahwa United 600315.SSChina$1.74B-13%+9%2%18.1×17.1%-2.1%
Emami EMAMILTD.NSIndia$1.80B-15%+3%20%21.4×21.7%+5.6%
Galaxy Surfactants GALAXYSURF.NSIndia$819M+13%+30%9%18.6×18.0%+13.7%
Yunnan Botanee Bio-Technology 300957.SZChina$1.84B-28%+7%9%21.2×4.5%+15.3%
Cosmecca Korea 241710.KSSouth Korea$798M+25%+44%13%14.4×-5.9%+13.6%

Questions

Who are Shanghai Chicmax Cosmetics's main competitors?
Named competitors: Giant Biogene (2367.HK), Proya Cosmetics (603605.SS), L'Oréal (OR.PA). The cockpit's measured peer set (industry) also includes Edgewell Personal Care (EPC), d'Alba Global (483650.KS), Shanghai Forest Cabin Cosmetics (2657.HK), Guangdong Marubi Biotechnology (603983.SS), Chongqing Baiya Sanitary Products (003006.SZ), SYoung (300740.SZ).
Is Shanghai Chicmax Cosmetics expensive compared with its peers?
On forward p/e it trades at 15.0× against a peer median of 19.4×, 7th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about -6% a year for seven years (Req g). Recent delivered growth is +21%, so the hurdle is -27 pp: the price already allows for a slowdown.
How has Shanghai Chicmax Cosmetics stock performed?
Over six months to 6 Nov 2026 the shares returned -52.0% against +1.4% for the median peer; over one year -72.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.