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← CockpitCompetitor Analysis › 301078.SZ Kidswant Digital Technology Co Ltd Class AOpen in the cockpit ↗

Kidswant Digital Technology Co Ltd Class A301078.SZCompetitor analysis, valuation and peers

China · CNY·Consumer Discretionary›Specialty Stores

Chinese retail chain and digital-retail-technology provider for maternal and infant (mother-and-baby) products.

≈ A Chinese BuyBuy Baby with its own retail-tech/SaaS armMomentum weak 39
Mkt cap
$1.24B
US dollars, full cap
Free float
53%
of shares outstanding
$/day
$17.1M
20-day average traded
Fwd P/E
21.8×
forward earnings
ROIC−WACC
+6.6 pp
WACC 8.7%
Hurdle
-5 pp
Req g minus delivered
Next earnings
174 days
29 Apr 2027
Close · CNYCN¥6.63
1D-1.5%
1W+6.9%
1M-3.2%
3M-13.4%
6M-25.0%
YTD-36.1%
1Y-39.1%
ATR %3.3%
52w lowhigh44.8% off high

What Kidswant Digital Technology does

Chinese retail chain and digital-retail-technology provider for maternal and infant (mother-and-baby) products.

Earns the retail margin on baby goods sold in its own and franchised stores, and sells franchisees their goods and its digital tools, so the software platform adds a smaller revenue line beside the store network.

In one line: A Chinese BuyBuy Baby with its own retail-tech/SaaS arm.

Products and services

  • Mother-and-baby retail stores
  • Digital retail/SaaS platform
  • E-commerce

Customers

  • Parents/families with young children
  • Franchise store operators

Where it sits in the supply chain

  • Consumer Discretionary
  • Specialty retail
  • Maternal & infant products retail

What could go right

  • Premiumization in China's baby-products spending

What could go wrong

  • China's declining birth rate
  • E-commerce competition

Moat: narrow (brand, distribution). Large store network and recognized brand in China's mother-and-baby retail category.

Headquarters: Nanjing, China · Founded: 2009 · Employees: 11,215

Named competitors

  • Aiyingshi private or unlisted
  • Babytree Group private or unlisted

Kidswant Digital Technology at a glance

Size Kidswant Digital Technology (301078.SZ) is a China Consumer Discretionary company (Specialty Stores) with a market value of $1.24B, the 1922nd largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥6.63 on 6 Nov 2026.

Performance Over six months the shares fell 25.0%, against +1.9% for the median peer and -16.4% for the China market (cap-weighted) — 3rd lowest of 21 in its peer set.

Growth Revenue grew 5.5% over the last twelve months (peer median +3.8%); the operating margin is 5.0% (peer median 4.2%).

Valuation It trades at 21.8× forward earnings against a peer median of 15.9× (5th most expensive of 18).

Price implies For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -5 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 6.6 points above its cost of capital (8.7% WACC).

Next results Next results expected around 29 Apr 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 102301078.SZ 76
Six months, rebased to 100: Kidswant Digital Technology against the median of its 20 peers (local-currency closes).

Kidswant Digital Technology financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥10.4BCN¥10.3BCN¥9.31BCN¥8.73BCN¥8.50B
Revenue growth—+10%+7%+3%—
Gross profitCN¥3.37BCN¥2.49BCN¥2.19BCN¥2.00BCN¥1.91B
EBITDAn/aCN¥1.11BCN¥974MCN¥850MCN¥846M
Net incomeCN¥297MCN¥298MCN¥181MCN¥105MCN¥122M
Free cash flowCN¥798MCN¥996MCN¥615MCN¥464MCN¥417M
Capital expenditureCN¥304MCN¥518MCN¥631MCN¥362MCN¥242M
Total debtCN¥4.31BCN¥4.34BCN¥3.37BCN¥4.57BCN¥3.35B

Quarterly statements and history in the cockpit →

Kidswant Digital Technology competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+20%3186002818RUSTA257720HZO600335BLUESTONE96900116BILI-A6808APOTEA8133EYELNF000026PETPETSSVVDOU301078.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. Kidswant Digital Technology is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%+60%0×50×100×3186002818RUSTA257720HZOBLUESTONE0116BILI-AAPOTEALNF000026DOU301078.SZRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Kidswant Digital Technology is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%0%25%50%3186002818RUSTA25772060033596906808APOTEA8133EYE000026PETSVV301078.SZGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Kidswant Digital Technology is the large dot.

Kidswant Digital Technology competitors and peer comparison

How Kidswant Digital Technology compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Kidswant Digital Technology against its 20 peers (data as of 6 Nov 2026)
Measure301078.SZPeer medianRank in peer set
1-month return-3.2%+4.3%6th lowest of 21
6-month return-25.0%+1.9%3rd lowest of 21
Distance from 52-week high-44.8%-24.6%2nd lowest of 21
Revenue growth (TTM)+5.5%+3.8%11th highest of 21
Operating margin5.0%4.2%10th highest of 20
Forward P/E21.8×15.9×5th most expensive of 18
Growth the price implies (Req g, 7 yrs)-0.6%-0.1%9th least demanding of 18
Growth delivered (Del g)+4.2%+6.0%8th lowest of 18
Hurdle (Req g minus delivered)-4.8 pp-5.1 pp9th most demanding of 18
ROIC minus cost of capital+6.6 pp+2.4 pp5th highest of 19

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Kidswant Digital Technology 301078.SZChina$1.24B-25%+5%5%21.8×-0.6%+4.2%
Nextage 3186.TJapan$1.25B-26%+24%4%11.2×-0.1%+22.0%
Chengdu Fusen Noble-House Industrial 002818.SZChina$1.26B-8%-22%42%11.2×-2.7%-1.0%
Rusta RUSTA.STSweden$1.28B-17%+8%8%18.7×2.5%+7.3%
SILICON 2 257720.KSSouth Korea$1.30B-39%+55%19%7.2×-14.8%+62.2%
MarineMax HZOUnited States$1.16B+21%-6%2%32.8×n/an/a
Sinomach Automobile 600335.SSChina$1.16B-14%-11%2%n/a-10.9%-4.2%
Bluestone Jewellery and Lifestyle BLUESTONE.NSIndia$1.15B+41%+38%9%132.9×n/an/a
TUHU Car 9690.HKHong Kong$1.14B-13%+16%0%21.3×-17.8%+12.7%
Chow Sang Sang Holdings International 0116.HKHong Kong$1.13B+7%+16%20%3.1×n/an/a
Bilia BILI-A.STSweden$1.37B+9%+1%3%14.6×0.9%+6.0%
Sun Art Retail 6808.HKHong Kong$1.37B-24%-10%0%n/a1.6%-9.4%
Apotea APOTEA.STSweden$1.11B+42%+9%4%37.2×7.9%+9.4%
Itochu Enex 8133.TJapan$1.41B+3%+2%3%n/a-7.1%+2.9%
National Vision EYEUnited States$1.42B-22%+8%4%16.3×15.6%+3.0%
Leon's Furniture LNF.TOCanada$1.43B+16%0%8%13.3×-3.3%+3.0%
FIYTA Precision Technology 000026.SZChina$1.05B+1%+2%n/a52.4×5.3%-3.8%
Pet Valu PET.TOCanada$1.03B+6%+6%16%13.0×-3.5%+12.6%
Pets At Home PETS.LUnited Kingdom$1.51B+48%-1%7%15.9×9.2%+5.2%
Savers Value Village SVVUnited States$1.52B+22%+10%8%18.2×12.9%+15.0%
Douglas DOU.DEGermany$976M-7%+1%4%6.7×-1.1%+7.6%

Questions

Who are Kidswant Digital Technology's main competitors?
Named competitors: Aiyingshi (private or unlisted), Babytree Group (private or unlisted). The cockpit's measured peer set (industry) also includes Nextage (3186.T), Chengdu Fusen Noble-House Industrial (002818.SZ), Rusta (RUSTA.ST), SILICON 2 (257720.KS), MarineMax (HZO), Sinomach Automobile (600335.SS).
Is Kidswant Digital Technology expensive compared with its peers?
On forward p/e it trades at 21.8× against a peer median of 15.9×, 5th most expensive of 18 in its peer set. For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -5 pp: the price already allows for a slowdown.
How has Kidswant Digital Technology stock performed?
Over six months to 6 Nov 2026 the shares returned -25.0% against +1.9% for the median peer; over one year -39.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.