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Tuya, Inc. Class A2391.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Information Technology›Packaged Software

Cloud IoT platform (PaaS) letting device makers add connectivity, apps and voice control to smart products quickly.

≈ A China-based AWS IoT / smart-home enablement platformMomentum neutral 41
Mkt cap
$1.00B
US dollars, full cap
Free float
52%
of shares outstanding
$/day
$22,342
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
n/a
WACC 8.8%
Hurdle
n/a
no reverse DCF
Close · HKDHK$12.68
1Dn/a
1W+6.4%
1M-2.5%
3M-7.8%
6M-32.6%
YTD-25.3%
1Y-37.4%
ATR %3.4%
52w lowhigh39.1% off high

What Tuya does

Cloud IoT platform (PaaS) letting device makers add connectivity, apps and voice control to smart products quickly.

Earns fees from device makers for using its cloud platform, paid per connected device and for add-on services, and also sells the communication modules that go inside devices. The more brands build on it, the more connected devices generate fees.

In one line: A China-based AWS IoT / smart-home enablement platform.

Products and services

  • IoT development platform
  • Smart device cloud/SaaS
  • PaaS+ private-label smart-home apps
  • Industry solutions

Customers

  • Consumer electronics OEMs
  • Smart-home brands
  • Retailers/private-label brands

Where it sits in the supply chain

  • IoT platforms
  • Cloud PaaS
  • Smart-device enablement

What could go right

  • Global smart-home device growth
  • Expansion beyond China manufacturers

What could go wrong

  • OEM customer concentration
  • Global trade/tariff exposure

Moat: narrow (switching costs, network effects, scale). Broad device/app ecosystem and easy integration lock in OEM customers once built.

Headquarters: Hangzhou, China / Cayman Islands · Founded: 2014 · Employees: 1,441

Named competitors

  • Amazon Web Services IoT AMZN
  • Broadlink private or unlisted
  • Particle private or unlisted
  • SmartThings private or unlisted

Tuya at a glance

Size Tuya (2391.HK) is a Hong Kong Information Technology company (Packaged Software) with a market value of $1.00B, the 592nd largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$12.68 on 6 Nov 2026.

Performance Over six months the shares fell 32.6%, against -21.8% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 9th lowest of 20 in its peer set.

Growth Revenue grew 7.3% over the last twelve months (peer median +2.4%); the operating margin is 5.0% (peer median 0.0%).

Backlog Backlog (remaining performance obligations) was $10.1M at 31 Dec 2025, up 28% on a year earlier — 0.0 years of trailing revenue. Backlog detail →

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 762391.HK 66
Six months, rebased to 100: Tuya against the median of its 20 peers (local-currency closes).

Tuya financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$2.66BHK$2.51BHK$2.33BHK$1.80BHK$1.63B
Revenue growth—+8%+29%+10%—
Gross profitHK$1.26BHK$1.21BHK$1.10BHK$835MHK$700M
EBITDAn/aHK$50.8M-HK$420M-HK$863M-HK$1.33B
Net incomeHK$537MHK$451MHK$39.0M-HK$472M-HK$1.14B
Free cash flown/aHK$576MHK$594MHK$274M-HK$559M
Capital expendituren/aHK$55.6MHK$102MHK$11.7MHK$5.56M
Total debtHK$73.1MHK$41.4MHK$36.1MHK$60.8MHK$71.4M

Quarterly statements and history in the cockpit →

Tuya competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%-10%0%+10%+20%BSOFTGTM6039903006783012483004672934902889BVS3005206636301153BLACKBUCK300872688232ODDPLTK2391.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Tuya is the large dot.

Tuya competitors and peer comparison

Head to head with its named competitors (2391.HK vs AMZN)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
Tuya 2391.HK$1.00B-33%+7%5%n/an/a
Amazon AMZN$2.80T-5%+15%13%3.7×n/a

How Tuya compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Tuya against its 20 peers (data as of 6 Nov 2026)
Measure2391.HKPeer medianRank in peer set
1-month return-2.5%+0.1%10th lowest of 21
6-month return-32.6%-21.8%9th lowest of 20
Distance from 52-week high-39.1%-44.4%10th highest of 21
Revenue growth (TTM)+7.3%+2.4%8th highest of 21
Operating margin5.0%0.0%9th highest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Tuya 2391.HKHong Kong$1.00B-33%+7%5%n/an/an/a
Birlasoft BSOFT.NSIndia$998M-7%+4%15%1.3×7.9%+8.4%
ZoomInfo Technologies GTMUnited States$1.02B-45%+3%23%1.9×-9.7%+21.3%
Suzhou MedicalSystem Technology 603990.SSChina$1.04B+44%-15%5%23.0×n/an/a
Chengdu Information Technology of Chinese Academy of Sciences 300678.SZChina$969M-24%+100%0%6.3×n/an/a
Nexwise Intelligence China 301248.SZChina$967M-47%+11%13%11.1×n/an/a
Sichuan Xun You Network Technology 300467.SZChina$1.05B-22%+2%1%21.8×n/an/a
Shiprocket SHIPROCKET.NSIndia$963Mn/a+24%-5%4.5×56.2%+23.0%
Kakao Games 293490.KSSouth Korea$962M+3%-21%-27%4.0×n/an/a
PATEO CONNECT Technology (Shanghai) 2889.HKHong Kong$1.05B-65%+72%-24%1.9×n/an/a
Bravura Solutions BVS.AXAustralia$1.06B+50%-10%25%5.2×4.1%+3.1%
GuoChuang Software 300520.SZChina$955M-40%-14%-12%5.1×n/an/a
BigBear.ai BBAIUnited States$1.07B-47%-1%-66%5.7×n/an/a
Shandong Extreme Vision Technology 6636.HKHong Kong$939M-34%+14%-19%21.5×n/an/a
Beijing CTJ Information Technology 301153.SZChina$939M-15%+23%15%5.3×17.7%+7.0%
Blackbuck BLACKBUCK.NSIndia$1.08B-1%+50%14%11.5×34.8%+54.8%
Bingo Software 688227.SSChina$1.08B-56%-7%-11%14.3×n/an/a
Tansun Technology 300872.SZChina$1.08B-11%-10%-12%4.5×n/an/a
Guotai Epoint Software 688232.SSChina$932M-13%-9%0%1.7×29.4%-3.0%
ODDITY Tech ODDUnited States$931M+36%-10%-1%1.9×n/an/a
Playtika PLTKUnited States$931M-33%+6%17%1.1×-16.4%+3.0%

Tuya backlog

Tuya reported $10.1M of remaining performance obligations at 31 Dec 2025, up 28% from a year earlier. That is 0.0 years of trailing revenue already under contract.

Questions

Who are Tuya's main competitors?
Named competitors: Amazon Web Services IoT (AMZN), Broadlink (private or unlisted), Particle (private or unlisted), SmartThings (private or unlisted). The cockpit's measured peer set (industry) also includes Birlasoft (BSOFT.NS), ZoomInfo Technologies (GTM), Suzhou MedicalSystem Technology (603990.SS), Chengdu Information Technology of Chinese Academy of Sciences (300678.SZ), Nexwise Intelligence China (301248.SZ), Sichuan Xun You Network Technology (300467.SZ).
How has Tuya stock performed?
Over six months to 6 Nov 2026 the shares returned -32.6% against -21.8% for the median peer; over one year -37.4%.
What is Tuya's backlog?
Tuya's remaining performance obligations (contracted revenue not yet recognised) were $10.1M at 31 Dec 2025, +28% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.