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← CockpitCompetitor Analysis › 1768.HK Busy Ming Group Co., Ltd. Class HOpen in the cockpit ↗

Busy Ming Group Co., Ltd. Class H1768.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Staples›Food Distributors

Operates a large network of franchised and self-operated snack and bakery retail stores across China under the Busy for You and Super Ming brands.

≈ A Chinese Dollar General-meets-snack-shop chainMomentum weak 26
Mkt cap
$8.31B
US dollars, full cap
Free float
32%
of shares outstanding
$/day
$12.2M
20-day average traded
Fwd P/E
11.3×
forward earnings
ROIC−WACC
+55.5 pp
WACC 15.0%
Hurdle
-127 pp
Req g minus delivered
Next earnings
117 days
3 Mar 2027
Close · HKDHK$299.00
1D-7.7%
1W+0.5%
1M-11.3%
3M-18.9%
6M-35.8%
YTDn/a
1Yn/a
ATR %6.3%
52w lowhigh35.8% off high

What Busy Ming does

Operates a large network of franchised and self-operated snack and bakery retail stores across China under the Busy for You and Super Ming brands.

Most stores are run by franchisees, who buy their stock from the company, so revenue is sales of goods to franchisees rather than shop sales, at thin margins that need very high volume. It was formed in 2023 by merging two rival snack-store chains, Snacks Busy and Zhao Yi Ming, and listed in Hong Kong in 2025.

In one line: A Chinese Dollar General-meets-snack-shop chain.

Products and services

  • Bakery/confectionery retail
  • Snacks, nuts & instant meals
  • Beverages

Customers

  • Retail consumers (lower-tier cities)

Where it sits in the supply chain

  • Consumer staples
  • Food & beverage retail
  • Snack, bakery & confectionery store…

What could go right

  • China snack/convenience retail category growth
  • Franchise network expansion

What could go wrong

  • Thin franchise-retail margins
  • Rapid-growth execution/quality-control risk

Moat: narrow (distribution, brand, scale). Large franchise store network (19,500+ stores) built rapidly gives distribution scale versus smaller regional chains.

Headquarters: Changsha, China · Founded: 2016

Named competitors

Busy Ming at a glance

Size Busy Ming (1768.HK) is a Hong Kong Consumer Staples company (Food Distributors) with a market value of $8.31B, the 190th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$299.00 on 6 Nov 2026.

Performance Over six months the shares fell 35.8%, against -0.3% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — lowest of 7 in its peer set.

Growth Revenue grew 68.4% over the last twelve months (peer median +2.0%); the operating margin is 4.9% (peer median 3.9%).

Valuation It trades at 11.3× forward earnings against a peer median of 15.1× (cheapest of 7).

Price implies For today's price to make sense, revenue must grow about 16% a year for seven years (Req g). Recent delivered growth is +143%, so the hurdle is -127 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 55.5 points above its cost of capital (15.0% WACC).

Next results Next results expected around 3 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 1031768.HK 66
Six months, rebased to 100: Busy Ming against the median of its 6 peers (local-currency closes).

Busy Ming financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenuen/aHK$71.8BHK$42.6BHK$11.4BHK$4.98B
Revenue growth—+68%+275%+128%—
Gross profitn/aHK$7.06BHK$3.09BHK$799MHK$343M
EBITDAn/aHK$3.77BHK$1.39BHK$414MHK$147M
Net incomen/aHK$2.53BHK$904MHK$240MHK$83.3M
Free cash flown/aHK$2.98B-HK$408MHK$516MHK$91.1M
Capital expendituren/aHK$362MHK$180MHK$143MHK$23.2M
Total debtn/aHK$422MHK$797MHK$156MHK$58.0M

Quarterly statements and history in the cockpit →

Busy Ming competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-10%0%+10%CHEFUSFDPBHUNFIMTSMFI1768.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Busy Ming is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%+60%10×20×30×CHEFUSFDPBHUNFIMTSMFI1768.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Busy Ming is the large dot.

Capital: growth delivered against growth the price implies

0%+50%+100%+150%0%50%100%150%CHEFUSFDPBHMTSMFI1768.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Busy Ming is the large dot.

Busy Ming competitors and peer comparison

Head to head with its named competitors (1768.HK vs 9896.HK vs 601933.SS vs 603719.SS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Busy Ming 1768.HK$8.31B-36%+68%5%11.3×16.0%
MINISO 9896.HK$3.34B-25%+31%13%9.9×1.5%
Yonghui Superstores 601933.SS$3.76B-23%-16%-3%273.4×n/a
Bestore 603719.SS$587M-11%0%0%140.6×6.3%
Three Squirrels 300783.SZ$1.66B-12%-13%2%21.5×19.5%

How Busy Ming compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Busy Ming against its 6 peers (data as of 6 Nov 2026)
Measure1768.HKPeer medianRank in peer set
1-month return-11.3%+9.4%lowest of 7
6-month return-35.8%-0.3%lowest of 7
Distance from 52-week high-35.8%-15.8%lowest of 7
Revenue growth (TTM)+68.4%+2.0%highest of 7
Operating margin4.9%3.9%3rd highest of 7
Forward P/E11.3×15.1×cheapest of 7
Growth the price implies (Req g, 7 yrs)16.0%7.0%2nd most demanding of 7
Growth delivered (Del g)+143.4%+7.7%highest of 7
Hurdle (Req g minus delivered)-127.4 pp-1.4 ppleast demanding of 7
ROIC minus cost of capital+55.5 pp+0.6 pphighest of 7
EV / EBITDA14.0×11.1×most expensive of 4
Net debt / EBITDA-3.2×2.7×least indebted of 7

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Busy Ming 1768.HKHong Kong$8.31B-36%+68%5%11.3×16.0%+143.4%
Chefs' Warehouse CHEFUnited States$4.51B+27%+12%4%36.3×22.6%+30.1%
US Foods USFDUnited States$23.1B+26%+4%3%20.8×11.7%+11.5%
Premium Brands PBH.TOCanada$2.86B-13%+20%5%12.2×7.4%+12.9%
United Natural Foods UNFIUnited States$2.73B-13%-2%1%13.6×6.5%+2.9%
Metcash MTS.AXAustralia$2.55B+12%0%3%14.1×0.9%+3.9%
Maple Leaf Foods MFI.TOCanada$2.39B-13%-17%8%16.1×2.4%-1.9%

Questions

Who are Busy Ming's main competitors?
Named competitors: Miniso (9896.HK), Yonghui Superstores (601933.SS), Bestore (603719.SS), Three Squirrels (300783.SZ). The cockpit's measured peer set (industry) also includes Chefs' Warehouse (CHEF), US Foods (USFD), Premium Brands (PBH.TO), United Natural Foods (UNFI), Metcash (MTS.AX), Maple Leaf Foods (MFI.TO).
Is Busy Ming expensive compared with its peers?
On forward p/e it trades at 11.3× against a peer median of 15.1×, cheapest of 7 in its peer set. For today's price to make sense, revenue must grow about 16% a year for seven years (Req g). Recent delivered growth is +143%, so the hurdle is -127 pp: the price already allows for a slowdown.
How has Busy Ming stock performed?
Over six months to 6 Nov 2026 the shares returned -35.8% against -0.3% for the median peer.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.