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← CockpitCompetitor Analysis › 002650.SZ Jiajia Food Group Co., Ltd. Class AOpen in the cockpit ↗

Jiajia Food Group Co., Ltd. Class A002650.SZCompetitor analysis, valuation and peers

China · CNY·Consumer Staples›Food: Specialty/Candy

Hunan-based condiment maker producing soy sauce, vinegar and other seasonings for retail and foodservice customers.

≈ A smaller regional Chinese soy sauce brandMomentum strong 60
Mkt cap
$983M
US dollars, full cap
Free float
81%
of shares outstanding
$/day
$1.89M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-12.3 pp
WACC 5.1%
Hurdle
+11 pp
Req g minus delivered
Close · CNYCN¥5.92
1D-0.7%
1W-1.3%
1M-5.0%
3M-0.2%
6M-24.7%
YTD-8.4%
1Y-15.9%
ATR %3.2%
52w lowhigh31.2% off high

What Jiajia Food does

Hunan-based condiment maker producing soy sauce, vinegar and other seasonings for retail and foodservice customers.

In one line: A smaller regional Chinese soy sauce brand.

Products and services

  • Soy sauce
  • Vinegar
  • Cooking wine/seasoning

Customers

  • Retail consumers
  • Supermarkets

Where it sits in the supply chain

  • Consumer staples
  • Condiments
  • Soy sauce, vinegar, cooking wine

What could go right

  • Regional condiment demand

What could go wrong

  • Scale disadvantage vs Haitian/Qianhe
  • Governance history

Moat: none. Sub-scale regional condiment brand facing much larger national competitors.

Headquarters: Ningxiang, Hunan, China · Employees: 1,274

Named competitors

Jiajia Food at a glance

Size Jiajia Food (002650.SZ) is a China Consumer Staples company (Food: Specialty/Candy) with a market value of $983M, the 2329th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥5.92 on 6 Nov 2026.

Performance Over six months the shares fell 24.7%, against -7.8% for the median peer and -16.4% for the China market (cap-weighted) — 4th lowest of 20 in its peer set.

Growth Revenue fell 3.4% over the last twelve months (peer median +4.6%); the operating margin is -10.6% (peer median 7.2%).

Valuation It trades at 5.0× enterprise value to sales against a peer median of 1.3× (2nd most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is -10%, so the hurdle is +11 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 12.3 points below its cost of capital (5.1% WACC).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 92002650.SZ 74
Six months, rebased to 100: Jiajia Food against the median of its 20 peers (local-currency closes).

Jiajia Food financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥1.20BCN¥1.21BCN¥1.30BCN¥1.43BCN¥1.66B
Revenue growth—-7%-9%-14%—
Gross profitCN¥307MCN¥276MCN¥263MCN¥215MCN¥290M
EBITDA-CN¥34.2M-CN¥15.9M-CN¥120M-CN¥50.2MCN¥13.5M
Net income-CN¥114M-CN¥147M-CN¥243M-CN¥191M-CN¥79.6M
Free cash flowCN¥276MCN¥91.3MCN¥118M-CN¥173M-CN¥45.8M
Capital expenditureCN¥13.5MCN¥16.7MCN¥34.6MCN¥62.2MCN¥77.1M
Total debtCN¥138,159CN¥261,318CN¥132MCN¥202MCN¥98.5M

Quarterly statements and history in the cockpit →

Jiajia Food competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%605339F03002956300138SENEA2815001800600866600127007310WEST495814750049904914600929002650.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. Jiajia Food is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%2×4×605339F03002956300138SENEA28150018006008666001272797007310WEST60360949581475ORKLAINDIA003000600929002650.SZRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Jiajia Food is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%0%25%50%F03002956300138SENEA28150018006036091475ORKLAINDIA002650.SZGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Jiajia Food is the large dot.

Jiajia Food competitors and peer comparison

Head to head with its named competitors (002650.SZ vs 603288.SS vs 603027.SS)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
Jiajia Food 002650.SZ$983M-25%-3%-11%5.0×1.2%
Foshan Haitian Flavouring and Food 603288.SS$29.8B-7%+6%27%5.8×7.6%
Qianhe Condiment & Food 603027.SS$1.43B-21%-6%14%3.4×3.1%

How Jiajia Food compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Jiajia Food against its 20 peers (data as of 6 Nov 2026)
Measure002650.SZPeer medianRank in peer set
1-month return-5.0%+0.4%6th lowest of 21
6-month return-24.7%-7.8%4th lowest of 20
Distance from 52-week high-31.2%-25.3%8th lowest of 21
Revenue growth (TTM)-3.4%+4.6%4th lowest of 21
Operating margin-10.6%7.2%lowest of 21
EV / Sales5.0×1.3×2nd most expensive of 21
Growth the price implies (Req g, 7 yrs)1.2%-6.5%4th most demanding of 12
Growth delivered (Del g)-10.0%+7.9%lowest of 12
Hurdle (Req g minus delivered)+11.2 pp-13.6 pp2nd most demanding of 12
ROIC minus cost of capital-12.3 pp+1.6 pplowest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Jiajia Food 002650.SZChina$983M-25%-3%-11%5.0×1.2%-10.0%
Namchow Food Group (Shanghai) 605339.SSChina$1.01B-2%-5%-1%2.0×n/an/a
Food Empire F03.SISingapore$952M-22%+14%16%1.5×-9.9%+14.9%
Guilin Seamild Foods 002956.SZChina$947M-14%+21%11%2.3×9.0%+17.0%
Chenguang Biotech 300138.SZChina$946M+13%-4%6%1.1×-1.0%+10.9%
Seneca Foods SENEAUnited States$1.03B+9%+12%9%0.7×-15.1%+2.5%
ARIAKE JAPAN 2815.TJapan$1.04B-5%+3%17%1.7×-7.4%+6.1%
ORION 001800.KSSouth Korea$1.06B-4%+15%15%0.8×-16.5%+8.3%
Star Lake Bioscience 600866.SSChina$1.07B-26%-3%0%0.8×n/an/a
JinJian Cereals Industry 600127.SSChina$1.08B+64%+1%-1%2.0×n/an/a
Jiangxi Qiyunshan Food 2797.HKHong Kong$1.10Bn/a-7%17%24.9×n/an/a
Otoki 007310.KSSouth Korea$879M-13%+4%5%0.4×-6.5%+7.2%
Westrock Coffee WESTUnited States$878M+9%+39%0%1.3×n/an/a
Wellhope Foods 603609.SSChina$870M-8%+7%0%0.3×54.2%+8.5%
T. Hasegawa 4958.TJapan$847M+12%+7%12%1.3×-4.8%+7.9%
Nissin Foods 1475.HKHong Kong$834M-14%+1%13%1.2×-13.0%+2.6%
Orkla India ORKLAINDIA.NSIndia$826M-12%+6%14%2.7×13.4%+5.3%
Lotte 004990.KSSouth Korea$1.18B-27%+1%2%0.8×n/an/a
Jinzai Food 003000.SZChina$810M-17%+14%8%1.9×n/an/a
Takasago International 4914.TJapan$809M+9%+1%3%0.8×n/an/a
Snowsky Salt Industry 600929.SSChina$1.20B-29%+32%1%1.4×n/an/a

Questions

Who are Jiajia Food's main competitors?
Named competitors: Foshan Haitian Flavouring (603288.SS), Qianhe Condiment (603027.SS). The cockpit's measured peer set (industry) also includes Namchow Food Group (Shanghai) (605339.SS), Food Empire (F03.SI), Guilin Seamild Foods (002956.SZ), Chenguang Biotech (300138.SZ), Seneca Foods (SENEA), ARIAKE JAPAN (2815.T).
Is Jiajia Food expensive compared with its peers?
On ev / sales it trades at 5.0× against a peer median of 1.3×, 2nd most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is -10%, so the hurdle is +11 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Jiajia Food stock performed?
Over six months to 6 Nov 2026 the shares returned -24.7% against -7.8% for the median peer; over one year -15.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.