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Employees: 1,357
Size Viaplay (VPLAY-A.ST) is a Sweden Communication Services company (Cable/Satellite TV) with a market value of $615M, the 164th largest of 221 Sweden companies the cockpit tracks. Shares closed at SEK 2.46 on 6 Nov 2026.
Performance Over six months the shares gained 31.6%, against -10.7% for the median peer and +8.2% for the Sweden market (cap-weighted) — highest of 12 in its peer set.
Growth Revenue grew 19.8% over the last twelve months (peer median -4.0%); the operating margin is 2.6% (peer median 2.4%).
Valuation It trades at 0.6× enterprise value to sales against a peer median of 2.4× (cheapest of 12).
Capital Return on invested capital runs 0.0 points below its cost of capital (5.9% WACC).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | SEK 21.0B | SEK 17.7B | SEK 18.5B | SEK 18.6B | SEK 15.7B |
| Revenue growth | — | -4% | 0% | +18% | — |
| Gross profit | SEK 3.30B | SEK 2.41B | SEK 2.01B | SEK 1.27B | SEK 2.55B |
| EBITDA | SEK 1.11B | SEK 207M | -SEK 151M | -SEK 1.06B | -SEK 324M |
| Net income | -SEK 1.33B | -SEK 1.27B | SEK 106M | -SEK 9.75B | SEK 323M |
| Free cash flow | -SEK 1.17B | -SEK 2.34B | -SEK 2.04B | -SEK 3.40B | -SEK 3.06B |
| Capital expenditure | SEK 124M | SEK 49.0M | SEK 43.0M | SEK 159M | SEK 186M |
| Total debt | SEK 6.67B | SEK 6.76B | SEK 2.43B | SEK 7.65B | SEK 4.41B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | VPLAY-A.ST | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | -2.4% | -0.4% | 6th lowest of 12 |
| 6-month return | +31.6% | -10.7% | highest of 12 |
| Distance from 52-week high | -29.7% | -33.1% | 5th highest of 12 |
| Revenue growth (TTM) | +19.8% | -4.0% | 2nd highest of 12 |
| Operating margin | 2.6% | 2.4% | 6th highest of 12 |
| EV / Sales | 0.6× | 2.4× | cheapest of 12 |
| ROIC minus cost of capital | -0.0 pp | -0.6 pp | 6th highest of 12 |
| EV / EBITDA | 10.4× | 8.4× | 3rd most expensive of 7 |
| Net debt / EBITDA | 4.9× | 3.3× | most indebted of 7 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | EV / Sales | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Viaplay VPLAY-A.ST | Sweden | $615M | +32% | +20% | 3% | 0.6× | n/a | n/a |
| Hubei Broadcasting & Television Information Network 000665.SZ | China | $698M | -15% | +1% | -48% | 5.4× | n/a | n/a |
| Stingray RAY.TO | Canada | $786M | +11% | +32% | 20% | 3.2× | 5.5% | +13.1% |
| Shenzhen Topway Video Communication 002238.SZ | China | $810M | -8% | -16% | -22% | 4.7× | 16.0% | -5.8% |
| Guangxi Beitou Technology 600936.SS | China | $925M | -11% | +13% | 2% | 2.4× | 15.7% | +10.6% |
| AMC Global Media AMCX | United States | $346M | -5% | -5% | 8% | 0.7× | -4.9% | -3.9% |
| Guizhou Broadcasting & TV Information Network 600996.SS | China | $1.22B | -23% | -7% | -89% | 13.0× | 30.2% | -18.3% |
| Taiwan Optical Platform 6464.TW | Taiwan | $311M | +5% | 0% | 26% | 3.8× | -2.3% | +0.6% |
| Cogeco Communications CCA.TO | Canada | $1.67B | -13% | -4% | 26% | 2.4× | -8.9% | +2.2% |
| Cyfrowy Polsat CPS.WA | Poland | $2.08B | -24% | 0% | 10% | 1.5× | 6.6% | +3.7% |
| Wasu Media 000156.SZ | China | $2.17B | +5% | -4% | 2% | 1.0× | -6.9% | +3.9% |
| Jiangsu Broadcasting Cable Information Network 600959.SS | China | $2.42B | -17% | -8% | -8% | 2.2× | n/a | n/a |