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Operates iconic travel attractions and lodges near national parks in North America, including the Banff Gondola.
Operates iconic travel attractions and lodges near national parks in North America, including the Banff Gondola.
Earns from ticket sales at its attractions and from rooms, food and tours at its lodges, which cluster around the Canadian Rockies, Glacier National Park and Alaska, so business is concentrated in the summer. It was formerly Viad Corp, which also ran an exhibitions-services business that it sold.
Moat: narrow (scale, brand, installed base). Owns hard-to-replicate attraction sites at iconic natural landmarks with high entry barriers.
Headquarters: Phoenix, Arizona, United States · Founded: 1926 · Employees: 4,600
Size Pursuit Attractions and Hospitality (PRSU) is a United States Communication Services company (Hotels/Resorts/Cruise lines) with a market value of $1.49B, the 1994th largest of 3,117 United States companies the cockpit tracks. Shares closed at $54.56 on 6 Nov 2026.
Performance Over six months the shares gained 28.9%, against -1.1% for the median peer and -1.1% for the United States market (cap-weighted) — 7th highest of 21 in its peer set.
Growth Revenue fell 26.3% over the last twelve months (peer median +9.8%); the operating margin is 16.1% (peer median 7.1%).
Valuation It trades at 29.4× forward earnings against a peer median of 17.5× (4th most expensive of 11).
Capital Return on invested capital runs 4.0 points below its cost of capital (11.2% WACC).
Short interest Short interest is 6.2% of the free float (15 Oct 2026).
Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | $483M | $452M | $366M | $350M | $1.13B |
| Revenue growth | — | +23% | +5% | -69% | — |
| Gross profit | $165M | $146M | $40.6M | $53.4M | $69.2M |
| EBITDA | $121M | $113M | $63.4M | $72.7M | $108M |
| Net income | $41.3M | $22.7M | $283M | $14.0M | $18.9M |
| Free cash flow | -$5.44M | -$750,000 | -$6.56M | $42.2M | $6.26M |
| Capital expenditure | $83.4M | $75.0M | $56.2M | $62.4M | $67.2M |
| Total debt | $243M | $195M | $113M | $623M | $717M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Pursuit Attractions and Hospitality PRSU | $1.49B | +29% | -26% | 16% | 29.4× | n/a |
| Vail Resorts MTN | $5.66B | +26% | -4% | 16% | 27.9× | 9.6% |
Peer set: Sector in the same market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | PRSU | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +4.7% | -1.3% | 7th highest of 21 |
| 6-month return | +28.9% | -1.1% | 7th highest of 21 |
| Distance from 52-week high | -6.9% | -27.0% | 6th highest of 21 |
| Revenue growth (TTM) | -26.3% | +9.8% | lowest of 21 |
| Operating margin | 16.1% | 7.1% | 5th highest of 21 |
| Forward P/E | 29.4× | 17.5× | 4th most expensive of 11 |
| ROIC minus cost of capital | -4.0 pp | -2.5 pp | 8th lowest of 18 |
| EV / EBITDA | 14.6× | 8.1× | 4th most expensive of 14 |
| Net debt / EBITDA | 1.7× | 2.4× | 6th least indebted of 14 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Pursuit Attractions and Hospitality PRSU | United States | $1.49B | +29% | -26% | 16% | 29.4× | n/a | n/a |
| Anterix ATEX | United States | $1.46B | +33% | +19% | -579% | n/a | 45.3% | +47.8% |
| Sharplink SBET | United States | $1.36B | -16% | +1,497% | -19% | 80.5× | n/a | n/a |
| Liberty Latin America LILA | United States | $1.73B | +72% | +1% | 17% | n/a | 0.5% | +3.4% |
| Uniti UNIT | United States | $1.27B | -54% | +200% | 10% | n/a | n/a | n/a |
| Grupo Televisa, S.A.B. Sponsored ADR TV | United States | $1.24B | -18% | +6% | 11% | 9.9× | 1.1% | -7.5% |
| United Parks & Resorts PRKS | United States | $1.81B | +2% | -4% | 21% | 11.4× | 0.2% | +30.9% |
| QuinStreet QNST | United States | $1.18B | +58% | +18% | 3% | 12.3× | 9.8% | +17.5% |
| Trump Media & Technology DJT | United States | $1.11B | -55% | +22% | -4,052% | n/a | n/a | n/a |
| Accel Entertainment ACEL | United States | $1.10B | +18% | +9% | 8% | 15.6× | 0.8% | +33.3% |
| Six Flags Entertainment FUN | United States | $1.02B | -55% | -3% | 11% | n/a | 5.4% | +76.4% |
| IDT IDT | United States | $2.18B | +54% | +5% | 9% | 19.5× | 5.7% | -2.2% |
| BUUU BUUU | United States | $991M | +269% | +5% | -73% | n/a | n/a | n/a |
| Sinclair SBGI | United States | $989M | -4% | -6% | 6% | 230.3× | 10.9% | -11.8% |
| Ituran Location and Control ITRN | United States | $987M | -18% | +16% | 22% | 12.9× | -3.4% | +7.9% |
| USA TODAY TDAY | United States | $965M | -14% | -7% | 6% | 39.2× | 9.8% | -7.5% |
| Newsmax NMAX | United States | $948M | +16% | +11% | -7% | n/a | n/a | n/a |
| Grindr GRND | United States | $2.35B | -10% | +32% | 31% | 19.7× | -6.0% | +31.1% |
| MSG Rangers MSGR | United States | $2.37B | +1,624% | +2% | -9% | n/a | n/a | n/a |
| RUM RUM | United States | $2.44B | -41% | +13% | -101% | n/a | n/a | n/a |
| Daily Journal DJCO | United States | $885M | +28% | +23% | 13% | n/a | 22.0% | +11.9% |