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← CockpitCompetitor Analysis › GN.CO GN Store Nord A/SOpen in the cockpit ↗

GN Store Nord A/SGN.COCompetitor analysis, valuation and peers

Denmark · DKK·Information Technology›Telecommunications Equipment

Makes hearing aids under the ReSound brand and audio/headset devices under the Jabra brand.

Momentum strong 78
Mkt cap
$2.70B
US dollars, full cap
Free float
87%
of shares outstanding
$/day
$10.8M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-3.7 pp
WACC 5.3%
Hurdle
+14 pp
Req g minus delivered
Next earnings
97 days
11 Feb 2027
Close · DKKDKK 123.65
1D-0.3%
1W+15.8%
1M+18.0%
3M+23.1%
6M+29.6%
YTD+15.8%
1Y+12.3%
ATR %3.5%
52w lowhigh5.2% off high

What GN Store Nord A/S does

Makes hearing aids under the ReSound brand and audio/headset devices under the Jabra brand.

Hearing aids are sold mostly through audiologists, retail chains and its own clinics, and are fitted by professionals, so channel relationships matter. Headsets sell mainly to businesses through IT resellers, with consumer earbuds a smaller part, so audio demand follows office and call-centre spending.

Products and services

  • ReSound hearing aids
  • Jabra headsets/earbuds (enterprise & consumer)
  • Jabra video conferencing devices

Customers

  • Hearing care professionals/audiologists
  • Enterprise IT/contact centers
  • Consumer electronics retailers

Where it sits in the supply chain

  • Medical devices / consumer electronics
  • Hearing health + audio devices
  • Design, manufacturing and distribution

What could go right

  • Aging population driving hearing aid demand
  • Hybrid work driving enterprise headset/video demand

What could go wrong

  • Hearing aid reimbursement/OTC hearing aid competition (US)
  • Consumer electronics competitive pricing pressure

Moat: narrow (brand, IP / patents, distribution). Established hearing-aid clinical distribution channel plus a strong enterprise/consumer audio brand (Jabra).

Headquarters: Ballerup, Denmark · Founded: 1869 · Employees: 7,611

Named competitors

GN Store Nord A/S at a glance

Size GN Store Nord A/S (GN.CO) is a Denmark Information Technology company (Telecommunications Equipment) with a market value of $2.70B, the 30th largest of 59 Denmark companies the cockpit tracks. Shares closed at DKK 123.65 on 6 Nov 2026.

Performance Over six months the shares gained 29.6%, against -29.4% for the median peer and +8.8% for the Denmark market (cap-weighted) — highest of 20 in its peer set.

Growth Revenue fell 25.5% over the last twelve months (peer median +8.0%); the operating margin is 3.2% (peer median 1.3%).

Valuation It trades at 2.1× enterprise value to sales against a peer median of 3.3× (8th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about 19% a year for seven years (Req g). Recent delivered growth is +5%, so the hurdle is +14 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 3.7 points below its cost of capital (5.3% WACC).

Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026GN.CO 127Peer median 71
Six months, rebased to 100: GN Store Nord A/S against the median of its 20 peers (local-currency closes).

GN Store Nord A/S financials

Reported figures in DKK; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueDKK 12.9BDKK 16.9BDKK 18.0BDKK 18.2BDKK 18.7B
Revenue growth—-6%-1%-3%—
Gross profitDKK 5.51BDKK 8.14BDKK 8.44BDKK 7.74BDKK 7.80B
EBITDADKK 2.87BDKK 3.06BDKK 3.22BDKK 2.59BDKK 2.67B
Net income-DKK 560MDKK 653MDKK 988MDKK 228MDKK 511M
Free cash flowDKK 1.92BDKK 2.53BDKK 2.60BDKK 2.54BDKK 418M
Capital expenditureDKK 1.91BDKK 1.80BDKK 1.59BDKK 1.56BDKK 2.21B
Total debtDKK 10.5BDKK 10.8BDKK 11.5BDKK 13.5BDKK 16.3B

Quarterly statements and history in the cockpit →

GN Store Nord A/S competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%-20%0%+20%3006276285DGIIONDS300762000034600745002583603341002792HUBN001308002881CALX0638000810600345603516GN.CO6-month return →1-month return →
Up and to the right = strong over both horizons. GN Store Nord A/S is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%0×20×3006276285DGII688635ONDS3007620000346007450025836033410027920013080028810638600345603516600776GN.CORevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. GN Store Nord A/S is the large dot.

Capital: growth delivered against growth the price implies

0%+10%+20%0%10%20%3006276285DGIIHUBNCALXGN.COGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. GN Store Nord A/S is the large dot.

GN Store Nord A/S competitors and peer comparison

Head to head with its named competitors (GN.CO vs SOON.SW vs DEMANT.CO vs LOGN.SW)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
GN Store Nord A/S GN.CO$2.70B+30%-26%3%2.1×18.5%
Sonova SOON.SW$20.3B+62%-7%21%4.9×7.1%
Demant A/S DEMANT.CO$11.6B+62%+10%18%3.9×6.8%
Logitech International LOGN.SW$13.2B-1%-1%18%2.4×-5.7%
HP Inc. HPQ$25.7B+27%+9%7%0.5×-7.0%
Sony 6758.T$156B+33%+1%13%1.9×3.4%

How GN Store Nord A/S compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

GN Store Nord A/S against its 20 peers (data as of 6 Nov 2026)
MeasureGN.COPeer medianRank in peer set
1-month return+18.0%-11.0%3rd highest of 21
6-month return+29.6%-29.4%highest of 20
Distance from 52-week high-5.2%-53.0%highest of 21
Revenue growth (TTM)-25.5%+8.0%2nd lowest of 21
Operating margin3.2%1.3%9th highest of 21
EV / Sales2.1×3.3×8th cheapest of 21
Growth the price implies (Req g, 7 yrs)18.5%18.6%3rd least demanding of 6
Growth delivered (Del g)+4.7%+12.0%2nd lowest of 6
Hurdle (Req g minus delivered)+13.9 pp+7.9 ppmost demanding of 6
ROIC minus cost of capital-3.7 pp-3.5 pp10th lowest of 21
EV / EBITDA9.7×22.3×cheapest of 4
Net debt / EBITDA3.4×-1.5×most indebted of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
GN Store Nord A/S GN.CODenmark$2.70B+30%-26%3%2.1×18.5%+4.7%
Shanghai HuaCe Navigation Technology 300627.SZChina$2.44B-35%0%13%4.2×18.6%+21.3%
WNC 6285.TWTaiwan$2.41B-29%+30%5%0.6×-0.5%+12.0%
Digi International DGIIUnited States$2.40B-4%+20%15%4.9×20.5%+9.0%
Wuhan Changjin Photonics Technology 688635.SSChina$2.39Bn/a+28%39%62.8×n/an/a
Ondas ONDSUnited States$3.11B-41%+979%-127%10.1×n/an/a
Jushri Technologies 300762.SZChina$2.31B-45%-17%-91%36.5×n/an/a
Digital China 000034.SZChina$3.16B-22%+28%1%0.2×n/an/a
Wingtech Technology 600745.SSChina$2.26B-59%-93%-30%5.5×n/an/a
Hytera Communications 002583.SZChina$2.17B-20%+4%7%2.6×n/an/a
Shanghai Longcheer Technology 603341.SSChina$2.12B+2%+1%0%0.5×n/an/a
Tongyu Communication 002792.SZChina$2.12B-38%+2%-4%11.0×n/an/a
Huber + Suhner HUBN.SWSwitzerland$3.49B-44%-4%9%3.1×11.1%+3.2%
Shenzhen KTC Technology 001308.SZChina$2.09B+3%0%3%1.2×n/an/a
MeiG Smart Technology 002881.SZChina$1.92B+8%+24%7%2.8×n/an/a
Calix CALXUnited States$1.89B-29%+23%5%1.5×23.1%+13.1%
Fibocom Wireless 0638.HKHong Kong$1.89B-48%+9%2%1.8×n/an/a
Skyworth Digital 000810.SZChina$1.85B-15%+28%1%1.4×n/an/a
Wuhan Yangtze Communication Industry 600345.SSChina$1.85B-23%+13%-8%11.2×n/an/a
Beijing Tricolor Technology 603516.SSChina$1.72B-60%-11%-20%33.8×n/an/a
Eastern Communications 600776.SSChina$1.72B-33%+7%-5%3.5×n/an/a

Questions

Who are GN Store Nord A/S's main competitors?
Named competitors: Sonova (SOON.SW), Demant (DEMANT.CO), WS Audiology (private or unlisted), Logitech (LOGN.SW), HP Inc (HPQ), Sony Group (6758.T). The cockpit's measured peer set (industry) also includes Shanghai HuaCe Navigation Technology (300627.SZ), WNC (6285.TW), Digi International (DGII), Wuhan Changjin Photonics Technology (688635.SS), Ondas (ONDS), Jushri Technologies (300762.SZ).
Is GN Store Nord A/S expensive compared with its peers?
On ev / sales it trades at 2.1× against a peer median of 3.3×, 8th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about 19% a year for seven years (Req g). Recent delivered growth is +5%, so the hurdle is +14 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has GN Store Nord A/S stock performed?
Over six months to 6 Nov 2026 the shares returned +29.6% against -29.4% for the median peer; over one year +12.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.