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Deluxe CorporationDLXCompetitor analysis, valuation and peers

United States · USD·Industrials›Commercial Printing/Forms

Provides checks, payment processing and business services (forms, marketing, data solutions) to financial institutions and small businesses.

Momentum strong 74
Mkt cap
$1.22B
US dollars, full cap
Free float
97%
of shares outstanding
$/day
$11.4M
20-day average traded
Fwd P/E
6.6×
forward earnings
ROIC−WACC
+1.6 pp
WACC 8.0%
Hurdle
-1 pp
Req g minus delivered
Official | Implied
B- / B-
agencies · bond market
Next earnings
90 days
4 Feb 2027
Close · USD$26.56
1D-4.1%
1W+17.6%
1M+15.2%
3M+8.5%
6M-0.1%
YTD+18.9%
1Y+46.0%
ATR %4.0%
Beta-0.14
52w lowhigh17.2% off high

What Deluxe does

Provides checks, payment processing and business services (forms, marketing, data solutions) to financial institutions and small businesses.

Check printing, sold mostly to banks that resell checks to their customers plus direct to small businesses, still produces the steadiest cash but shrinks as payment habits shift. Since buying First American Payment Systems in 2018, it has been shifting toward processing card and business payments for merchants.

Products and services

  • Checks (personal and business)
  • Payments (merchant services, treasury management)
  • Data-driven marketing/promotional products

Customers

  • Banks/financial institutions
  • Small businesses
  • Consumers

Where it sits in the supply chain

  • Industrials
  • Commercial Printing/Forms
  • Checks and business payment services

What could go right

  • Payments/merchant services growth offsetting check decline
  • Cross-selling to bank customer base

What could go wrong

  • Structural decline in check usage
  • High financial leverage

Moat: narrow (installed base, distribution, switching costs). Long-standing bank relationships and check-printing infrastructure, though checks are a structurally declining product.

Headquarters: Shoreview, Minnesota, US · Founded: 1915 · Employees: 4,571

Named competitors

Deluxe at a glance

Size Deluxe (DLX) is a United States Industrials company (Commercial Printing/Forms) with a market value of $1.22B, the 2132nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $26.56 on 6 Nov 2026.

Performance Over six months the shares fell 0.1%, against -14.5% for the median peer and -1.1% for the United States market (cap-weighted) — 6th highest of 20 in its peer set.

Growth Revenue grew 0.3% over the last twelve months (peer median +2.3%); the operating margin is 12.6% (peer median 6.2%).

Valuation It trades at 6.6× forward earnings against a peer median of 16.0× (2nd cheapest of 13).

Price implies For today's price to make sense, revenue must grow about 2% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -1 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 1.6 points above its cost of capital (8.0% WACC).

Credit Deluxe has 1 bond outstanding ($475M), rated B- by the agencies and trading like B- at a weighted spread of 359 bp.

Short interest Short interest is 8.7% of the free float (15 Oct 2026).

Next results Next results expected around 4 Feb 2027 (exchange calendar; dates can move).

Relative performance

809010011 May 202611 Aug 20266 Nov 2026DLX 103Peer median 85
Six months, rebased to 100: Deluxe against the median of its 20 peers (local-currency closes).

Deluxe financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$2.11B$2.13B$2.12B$2.19B$2.24B
Revenue growth—+1%-3%-2%—
Gross profit$1.11B$1.13B$1.13B$1.17B$1.21B
EBITDA$407M$396M$385M$389M$386M
Net income$101M$82.1M$52.8M$26.1M$65.3M
Free cash flow$209M$175M$99.9M$97.6M$86.9M
Capital expenditure$130M$131M$94.4M$101M$109M
Total debt$1.47B$1.51B$1.59B$1.67B$1.71B

Quarterly statements and history in the cockpit →

Deluxe competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%-20%0%+20%CMPRFOUR600681002229002191002599002117EBF3003646030587868TCPLPACKQUAD000695WPL7860300556DLX6-month return →1-month return →
Up and to the right = strong over both horizons. Deluxe is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%0×500×1,000×CMPRFOUR002191002599002117EBF300364TCPLPACKWPLDLXRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Deluxe is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%CMPRFOUR600681002599002117EBF6030587868TCPLPACKQUADWPL7860002836DLXGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Deluxe is the large dot.

Deluxe competitors and peer comparison

Head to head with its named competitors (DLX vs FISV vs GPN)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Deluxe DLX$1.22B0%0%13%6.6×2.1%
Fiserv FISV$33.4B+13%-2%19%8.2×n/a
Global Payments GPN$25.8B+41%+7%21%6.3×n/a

How Deluxe compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Deluxe against its 20 peers (data as of 6 Nov 2026)
MeasureDLXPeer medianRank in peer set
1-month return+15.2%-6.1%2nd highest of 21
6-month return-0.1%-14.5%6th highest of 20
Distance from 52-week high-17.2%-37.9%5th highest of 21
Revenue growth (TTM)+0.3%+2.3%9th lowest of 20
Operating margin12.6%6.2%3rd highest of 20
Forward P/E6.6×16.0×2nd cheapest of 13
Growth the price implies (Req g, 7 yrs)2.1%5.4%7th least demanding of 14
Growth delivered (Del g)+3.6%+7.7%6th lowest of 14
Hurdle (Req g minus delivered)-1.5 pp-3.2 pp6th most demanding of 14
ROIC minus cost of capital+1.6 pp+3.5 pp9th lowest of 19
EV / EBITDA8.0×9.4×5th cheapest of 11
Net debt / EBITDA3.5×1.3×3rd most indebted of 12
Bond spread359 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Deluxe DLXUnited States$1.22B0%0%13%6.6×2.1%+3.6%
Cimpress CMPRUnited States$1.39B-38%+10%6%12.4×5.4%+7.7%
4imprint FOUR.LUnited Kingdom$1.65B+23%-4%10%16.7×10.2%+18.5%
Manipal Payment and Identity Solutions MPIMANIPAL.NSIndia$768Mn/an/an/an/an/an/a
Bestsun Energy 600681.SSChina$696M-15%-7%10%n/a-8.3%+3.9%
Hongbo 002229.SZChina$677M-44%-59%-47%n/an/an/a
Shenzhen Jinjia 002191.SZChina$674M-16%+32%-16%33.1×n/an/a
Beijing Shengtong Printing 002599.SZChina$552M-17%-4%0%40.8×28.4%0.0%
Tungkong 002117.SZChina$543M-32%-12%12%22.3×5.7%+0.3%
Ennis EBFUnited States$528M+1%+2%14%13.3×-12.4%+1.9%
COL Global 300364.SZChina$2.86B-9%+9%-16%1,310.0×n/an/a
Yongji Printing 603058.SSChina$492M-28%-15%8%n/a25.0%+15.1%
KOSAIDO 7868.TJapan$434M-24%-5%18%15.2×-13.5%+2.8%
TCPL Packaging TCPLPACK.NSIndia$427M+58%+5%12%28.0×22.0%+15.0%
Shaanxi Jinye Science Technology and Education 000812.SZChina$406M-13%+1%-8%n/an/an/a
Quad/Graphics QUADUnited States$388M+2%-5%5%5.8×-7.0%-3.8%
Tianjin Binhai Energy & Development 000695.SZChina$386M-28%+57%-8%n/an/an/a
Wirtualna Polska WPL.WAPoland$364M-6%+39%11%11.4×-5.0%+28.5%
Avex 7860.TJapan$353M+3%+7%3%13.2×-12.9%+12.4%
Guangdong New Grand Long Packing 002836.SZChina$348M-25%+6%8%n/a19.1%+15.4%
Silkroad Vision Technology 300556.SZChina$328M-9%+52%-2%n/an/an/a

Deluxe bonds and credit

Deluxe has 1 bond outstanding with $475M face value. The agencies rate it B-; its bonds trade like B-. Weighted yield 8.20%, a spread of 359 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Deluxe's main competitors?
Named competitors: Fiserv (FISV), Global Payments (GPN). The cockpit's measured peer set (industry) also includes Cimpress (CMPR), 4imprint (FOUR.L), Manipal Payment and Identity Solutions (MPIMANIPAL.NS), Bestsun Energy (600681.SS), Hongbo (002229.SZ), Shenzhen Jinjia (002191.SZ).
Is Deluxe expensive compared with its peers?
On forward p/e it trades at 6.6× against a peer median of 16.0×, 2nd cheapest of 13 in its peer set. For today's price to make sense, revenue must grow about 2% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -1 pp: the price already allows for a slowdown.
How has Deluxe stock performed?
Over six months to 6 Nov 2026 the shares returned -0.1% against -14.5% for the median peer; over one year +46.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.