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Dollar GeneralDGCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Discount Stores

Discount retailer operating small-format stores selling everyday household, food and consumable goods, mainly in rural US.

Momentum leader 80
Mkt cap
$29.5B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$304M
20-day average traded
Fwd P/E
16.6×
forward earnings
ROIC−WACC
+2.2 pp
WACC 6.0%
Hurdle
-4 pp
Req g minus delivered
Official | Implied
BBB / BBB+
agencies · bond market
Next earnings
27 days
3 Dec 2026
Close · USD$133.75
1D-3.1%
1W+1.1%
1M+7.6%
3M+9.3%
6M+18.1%
YTD+1.6%
1Y+34.1%
ATR %3.8%
Beta0.58
52w lowhigh15.1% off high

What Dollar General does

Discount retailer operating small-format stores selling everyday household, food and consumable goods, mainly in rural US.

Sells mostly food and household basics that customers buy often, from small stores placed in towns too small for larger chains, so shoppers come for convenience as well as price. Own-brand goods earn better margins than national brands.

Products and services

  • Consumables (food, household)
  • General merchandise
  • Dollar General Market (grocery format)

Customers

  • Low- to middle-income consumers, mainly rural US

Where it sits in the supply chain

  • Retail
  • Discount stores
  • Small-box convenience/value retail

What could go right

  • Rural store-count growth
  • Value-seeking consumer trade-down

What could go wrong

  • Low-income consumer spending pressure
  • Shrink/theft cost pressure

Moat: narrow (scale, distribution, cost advantage). Dense small-store network in underserved rural areas with a lean low-cost operating model.

Headquarters: Goodlettsville, Tennessee, US · Founded: 1939 · Employees: 194,000

Named competitors

Dollar General at a glance

Size Dollar General (DG) is a United States Consumer Staples company (Discount Stores) with a market value of $29.5B, the 371st largest of 3,117 United States companies the cockpit tracks. Shares closed at $133.75 on 6 Nov 2026.

Performance Over six months the shares gained 18.1%, against +7.9% for the median peer and -1.1% for the United States market (cap-weighted) — 2nd highest of 5 in its peer set.

Growth Revenue grew 4.8% over the last twelve months (peer median +1.1%); the operating margin is 5.6% (peer median 10.1%).

Valuation It trades at 16.6× forward earnings against a peer median of 18.4× (2nd cheapest of 5).

Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +5%, so the hurdle is -4 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 2.2 points above its cost of capital (6.0% WACC).

Credit Dollar General has 7 bonds outstanding ($4.50B), rated BBB by the agencies and trading like BBB+ at a weighted spread of 77 bp.

Short interest Short interest is 2.7% of the free float (15 Oct 2026).

Next results Next results expected around 3 Dec 2026 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026DG 128Peer median 112
Six months, rebased to 100: Dollar General against the median of its 4 peers (local-currency closes).

Dollar General financials

Reported figures in USD; fiscal year ends 2026-01-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$43.6B$42.7B$40.6B$38.7B$37.8B
Revenue growth—+5%+5%+2%—
Gross profit$12.5B$12.1B$11.1B$11.7B$11.8B
EBITDA$3.52B$3.31B$2.91B$3.30B$4.06B
Net income$1.70B$1.51B$1.13B$1.66B$2.42B
Free cash flow$2.01B$2.39B$1.69B$692M$424M
Capital expenditure$1.31B$1.24B$1.31B$1.70B$1.56B
Total debt$15.8B$15.7B$17.5B$18.1B$17.7B

Quarterly statements and history in the cockpit →

Dollar General competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%+5%+10%+15%DLTR1880FIVEAVOLDG6-month return →1-month return →
Up and to the right = strong over both horizons. Dollar General is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%15×20×DLTR1880FIVEAVOLDGRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Dollar General is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%DLTR1880FIVEAVOLDGGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Dollar General is the large dot.

Dollar General competitors and peer comparison

Head to head with its named competitors (DG vs DLTR vs WMT vs FIVE)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Dollar General DG$29.5B+18%+5%6%16.6×0.9%
Dollar Tree DLTR$24.6B+39%-8%11%19.1×0.1%
Walmart WMT$996B-4%+6%4%41.8×14.7%
Five Below FIVE$13.2B+8%+26%15%23.7×8.1%

How Dollar General compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Dollar General against its 4 peers (data as of 6 Nov 2026)
MeasureDGPeer medianRank in peer set
1-month return+7.6%+12.6%2nd lowest of 5
6-month return+18.1%+7.9%2nd highest of 5
Distance from 52-week high-15.1%-13.0%2nd lowest of 5
Revenue growth (TTM)+4.8%+1.1%2nd highest of 5
Operating margin5.6%10.1%lowest of 5
Forward P/E16.6×18.4×2nd cheapest of 5
Growth the price implies (Req g, 7 yrs)0.9%4.1%3rd least demanding of 5
Growth delivered (Del g)+4.8%+9.6%3rd highest of 5
Hurdle (Req g minus delivered)-3.9 pp-3.0 pp3rd least demanding of 5
ROIC minus cost of capital+2.2 pp+4.9 pp3rd highest of 5
EV / EBITDA12.4×11.1×2nd most expensive of 4
Net debt / EBITDA4.0×2.4×2nd most indebted of 4
Bond spread77 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Dollar General DGUnited States$29.5B+18%+5%6%16.6×0.9%+4.8%
Dollar Tree DLTRUnited States$24.6B+39%-8%11%19.1×0.1%-5.3%
China Tourism Group Duty Free 1880.HKHong Kong$16.1B-22%+4%10%17.8×12.0%-0.3%
Five Below FIVEUnited States$13.2B+8%+26%15%23.7×8.1%+19.4%
Avolta AVOL.SWSwitzerland$8.03B+8%-1%7%13.8×-1.6%+40.3%

Dollar General bonds and credit

Dollar General has 7 bonds outstanding with $4.50B face value. The agencies rate it BBB; its bonds trade like BBB+. Weighted yield 5.46%, a spread of 77 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Dollar General's main competitors?
Named competitors: Dollar Tree (DLTR), Walmart (WMT), Five Below (FIVE). The cockpit's measured peer set (industry) also includes Dollar Tree (DLTR), China Tourism Group Duty Free (1880.HK), Five Below (FIVE), Avolta (AVOL.SW).
Is Dollar General expensive compared with its peers?
On forward p/e it trades at 16.6× against a peer median of 18.4×, 2nd cheapest of 5 in its peer set. For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +5%, so the hurdle is -4 pp: the price already allows for a slowdown.
How has Dollar General stock performed?
Over six months to 6 Nov 2026 the shares returned +18.1% against +7.9% for the median peer; over one year +34.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.