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← CockpitCompetitor Analysis › 6690.HK Haier SmarthomeOpen in the cockpit ↗

Haier Smarthome6690.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Discretionary›Electronics/Appliances

Global home appliance maker (refrigerators, washing machines, air conditioners) selling under the Haier, GE Appliances and Candy brands.

≈ A Chinese Whirlpool, having acquired GE AppliancesMomentum strong 79
Mkt cap
$27.6B
US dollars, full cap
Free float
81%
of shares outstanding
$/day
$38.5M
20-day average traded
Fwd P/E
9.3×
forward earnings
ROIC−WACC
+4.9 pp
WACC 7.6%
Hurdle
-11 pp
Req g minus delivered
Next earnings
145 days
31 Mar 2027
Close · HKDHK$21.24
1D+0.2%
1W+6.5%
1M+7.7%
3M+1.2%
6M-2.5%
YTD-12.6%
1Y-14.8%
ATR %2.5%
52w lowhigh24.7% off high

What Haier Smarthome does

Global home appliance maker (refrigerators, washing machines, air conditioners) selling under the Haier, GE Appliances and Candy brands.

Sells through multiple brands, each with its own design, factories and local sales force, so GE Appliances in the US, Fisher and Paykel in Australasia and Candy in Europe run largely as local businesses. These are the Hong Kong-listed H shares of the company that also trades in Shanghai and Frankfurt.

In one line: A Chinese Whirlpool, having acquired GE Appliances.

Products and services

  • Refrigerators/freezers
  • Washing machines
  • Air conditioners
  • Water heaters/kitchen appliances

Customers

  • Consumers (global retail)

Where it sits in the supply chain

  • Consumer discretionary
  • Home appliances
  • Refrigerators, washing machines & air…

What could go right

  • Global appliance replacement demand
  • Smart-home ecosystem integration

What could go wrong

  • Commodity input cost (steel, copper) volatility
  • Housing-market-linked appliance demand cyclicality

Moat: narrow (brand, distribution, scale). Multi-brand global portfolio (Haier, GE Appliances, Candy) gives distribution reach across price tiers and regions.

Headquarters: Qingdao, China · Founded: 1984 · Employees: 134,995

Named competitors

Haier Smarthome at a glance

Size Haier Smarthome (6690.HK) is a Hong Kong Consumer Discretionary company (Electronics/Appliances) with a market value of $27.6B, the 57th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$21.24 on 6 Nov 2026.

Performance Over six months the shares fell 2.5%, against +23.4% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — lowest of 5 in its peer set.

Growth Revenue fell 3.9% over the last twelve months (peer median +6.9%); the operating margin is 6.8% (peer median 11.2%).

Valuation It trades at 9.3× forward earnings against a peer median of 24.3× (cheapest of 5).

Price implies For today's price to make sense, revenue must grow about -4% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -11 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 4.9 points above its cost of capital (7.6% WACC).

Next results Next results expected around 31 Mar 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026Peer median 1236690.HK 98
Six months, rebased to 100: Haier Smarthome against the median of its 4 peers (local-currency closes).

Haier Smarthome financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$329BHK$327BHK$309BHK$303BHK$283B
Revenue growth—+6%+2%+7%—
Gross profitHK$95.1BHK$86.8BHK$85.6BHK$81.4BHK$86.7B
EBITDAn/aHK$31.4BHK$30.7BHK$27.4BHK$23.7B
Net incomeHK$19.6BHK$21.2BHK$20.3BHK$18.3BHK$17.1B
Free cash flowHK$11.6BHK$19.3BHK$18.4BHK$16.4BHK$13.9B
Capital expenditureHK$11.2BHK$9.60BHK$10.9BHK$11.6BHK$9.55B
Total debtHK$90.6BHK$74.1BHK$64.8BHK$62.1BHK$61.7B

Quarterly statements and history in the cockpit →

Haier Smarthome competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+25%+50%+75%+100%0%+10%+20%SNLGEINDIADLG03006690.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Haier Smarthome is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%20×40×SNLGEINDIADLG03006690.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Haier Smarthome is the large dot.

Capital: growth delivered against growth the price implies

0%+10%+20%+30%0%20%SNLGEINDIADLG03006690.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Haier Smarthome is the large dot.

Haier Smarthome competitors and peer comparison

Head to head with its named competitors (6690.HK vs WHR vs 000333.SZ vs 000651.SZ)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Haier Smarthome 6690.HK$27.6B-2%-4%7%9.3×-3.8%
Whirlpool WHR$2.01B-32%-6%2%n/an/a
Midea 000333.SZ$101B+10%+2%9%14.5×-3.2%
Gree Electric Appliances, Inc. of Zhuhai 000651.SZ$31.2B-3%-11%16%8.6×-16.4%
Lgelectronics 066570.KS$17.3B-2%+8%4%11.3×-4.5%

How Haier Smarthome compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Haier Smarthome against its 4 peers (data as of 6 Nov 2026)
Measure6690.HKPeer medianRank in peer set
1-month return+7.7%+13.0%2nd lowest of 5
6-month return-2.5%+23.4%lowest of 5
Distance from 52-week high-24.7%-1.4%lowest of 5
Revenue growth (TTM)-3.9%+6.9%lowest of 5
Operating margin6.8%11.2%lowest of 5
Forward P/E9.3×24.3×cheapest of 5
Growth the price implies (Req g, 7 yrs)-3.8%17.7%least demanding of 5
Growth delivered (Del g)+6.8%+9.6%lowest of 5
Hurdle (Req g minus delivered)-10.6 pp+3.4 pp2nd least demanding of 5
ROIC minus cost of capital+4.9 pp+9.7 pp2nd lowest of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Haier Smarthome 6690.HKHong Kong$27.6B-2%-4%7%9.3×-3.8%+6.8%
SharkNinja SNUnited States$31.4B+100%+19%16%30.7×21.1%+18.4%
LG Electronics India LGEINDIA.NSIndia$12.6B+14%+1%9%52.1×36.6%+7.3%
De'Longhi DLG.MIItaly$7.65B+23%+6%13%18.0×14.2%+10.1%
Midea 0300.HKHong Kong$100B+23%+7%9%13.8×-1.8%+9.2%

Questions

Who are Haier Smarthome's main competitors?
Named competitors: Whirlpool (WHR), Midea Group (000333.SZ), Gree Electric (000651.SZ), LG Electronics (066570.KS). The cockpit's measured peer set (industry) also includes SharkNinja (SN), LG Electronics India (LGEINDIA.NS), De'Longhi (DLG.MI), Midea (0300.HK).
Is Haier Smarthome expensive compared with its peers?
On forward p/e it trades at 9.3× against a peer median of 24.3×, cheapest of 5 in its peer set. For today's price to make sense, revenue must grow about -4% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -11 pp: the price already allows for a slowdown.
How has Haier Smarthome stock performed?
Over six months to 6 Nov 2026 the shares returned -2.5% against +23.4% for the median peer; over one year -14.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.