Global home appliance maker (refrigerators, washing machines, air conditioners) selling under the Haier, GE Appliances and Candy brands.
Global home appliance maker (refrigerators, washing machines, air conditioners) selling under the Haier, GE Appliances and Candy brands.
Sells through multiple brands, each with its own design, factories and local sales force, so GE Appliances in the US, Fisher and Paykel in Australasia and Candy in Europe run largely as local businesses. These are the Hong Kong-listed H shares of the company that also trades in Shanghai and Frankfurt.
In one line: A Chinese Whirlpool, having acquired GE Appliances.
Moat: narrow (brand, distribution, scale). Multi-brand global portfolio (Haier, GE Appliances, Candy) gives distribution reach across price tiers and regions.
Headquarters: Qingdao, China · Founded: 1984 · Employees: 134,995
Size Haier Smarthome (6690.HK) is a Hong Kong Consumer Discretionary company (Electronics/Appliances) with a market value of $27.6B, the 57th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$21.24 on 6 Nov 2026.
Performance Over six months the shares fell 2.5%, against +23.4% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — lowest of 5 in its peer set.
Growth Revenue fell 3.9% over the last twelve months (peer median +6.9%); the operating margin is 6.8% (peer median 11.2%).
Valuation It trades at 9.3× forward earnings against a peer median of 24.3× (cheapest of 5).
Price implies For today's price to make sense, revenue must grow about -4% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -11 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 4.9 points above its cost of capital (7.6% WACC).
Next results Next results expected around 31 Mar 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | HK$329B | HK$327B | HK$309B | HK$303B | HK$283B |
| Revenue growth | — | +6% | +2% | +7% | — |
| Gross profit | HK$95.1B | HK$86.8B | HK$85.6B | HK$81.4B | HK$86.7B |
| EBITDA | n/a | HK$31.4B | HK$30.7B | HK$27.4B | HK$23.7B |
| Net income | HK$19.6B | HK$21.2B | HK$20.3B | HK$18.3B | HK$17.1B |
| Free cash flow | HK$11.6B | HK$19.3B | HK$18.4B | HK$16.4B | HK$13.9B |
| Capital expenditure | HK$11.2B | HK$9.60B | HK$10.9B | HK$11.6B | HK$9.55B |
| Total debt | HK$90.6B | HK$74.1B | HK$64.8B | HK$62.1B | HK$61.7B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Haier Smarthome 6690.HK | $27.6B | -2% | -4% | 7% | 9.3× | -3.8% |
| Whirlpool WHR | $2.01B | -32% | -6% | 2% | n/a | n/a |
| Midea 000333.SZ | $101B | +10% | +2% | 9% | 14.5× | -3.2% |
| Gree Electric Appliances, Inc. of Zhuhai 000651.SZ | $31.2B | -3% | -11% | 16% | 8.6× | -16.4% |
| Lgelectronics 066570.KS | $17.3B | -2% | +8% | 4% | 11.3× | -4.5% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | 6690.HK | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +7.7% | +13.0% | 2nd lowest of 5 |
| 6-month return | -2.5% | +23.4% | lowest of 5 |
| Distance from 52-week high | -24.7% | -1.4% | lowest of 5 |
| Revenue growth (TTM) | -3.9% | +6.9% | lowest of 5 |
| Operating margin | 6.8% | 11.2% | lowest of 5 |
| Forward P/E | 9.3× | 24.3× | cheapest of 5 |
| Growth the price implies (Req g, 7 yrs) | -3.8% | 17.7% | least demanding of 5 |
| Growth delivered (Del g) | +6.8% | +9.6% | lowest of 5 |
| Hurdle (Req g minus delivered) | -10.6 pp | +3.4 pp | 2nd least demanding of 5 |
| ROIC minus cost of capital | +4.9 pp | +9.7 pp | 2nd lowest of 5 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Haier Smarthome 6690.HK | Hong Kong | $27.6B | -2% | -4% | 7% | 9.3× | -3.8% | +6.8% |
| SharkNinja SN | United States | $31.4B | +100% | +19% | 16% | 30.7× | 21.1% | +18.4% |
| LG Electronics India LGEINDIA.NS | India | $12.6B | +14% | +1% | 9% | 52.1× | 36.6% | +7.3% |
| De'Longhi DLG.MI | Italy | $7.65B | +23% | +6% | 13% | 18.0× | 14.2% | +10.1% |
| Midea 0300.HK | Hong Kong | $100B | +23% | +7% | 9% | 13.8× | -1.8% | +9.2% |