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← CockpitCompetitor Analysis › 301510.SZ Googol Technology Co., Ltd. Class AOpen in the cockpit ↗

Googol Technology Co., Ltd. Class A301510.SZCompetitor analysis, valuation and peers

China · CNY·Industrials›Electrical Products

Chinese maker of motion-control controllers for CNC machine tools, robots and automation equipment.

≈ A Chinese Fanuc/Siemens (motion controllers)Momentum strong 69
Mkt cap
$1.65B
US dollars, full cap
Free float
71%
of shares outstanding
$/day
$45.9M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-4.2 pp
WACC 15.0%
Hurdle
+36 pp
Req g minus delivered
Close · CNYCN¥27.18
1D-3.2%
1W+5.0%
1M+2.8%
3M+4.6%
6M-29.7%
YTD-27.4%
1Y-12.7%
ATR %6.1%
52w lowhigh36.4% off high

What Googol Technology does

Chinese maker of motion-control controllers for CNC machine tools, robots and automation equipment.

Sells the control boards and software that sit inside other makers' machines, so it wins a design slot with a machine-tool or robot builder and then ships repeat volumes into that product. The company grew out of a research team at the Hong Kong University of Science and Technology.

In one line: A Chinese Fanuc/Siemens (motion controllers).

Products and services

  • CNC motion controllers
  • Robot controllers

Customers

  • Machine tool builders
  • Robotics integrators

Where it sits in the supply chain

  • Automation
  • Motion control controllers
  • CNC machine tools & robotics

What could go right

  • Factory automation and robotics adoption in China

What could go wrong

  • Competition from Siemens/Fanuc
  • Industrial capex cycles

Moat: narrow (process know-how, IP / patents, installed base). Long-established domestic motion-control platform embedded in machine-tool and robotics designs.

Headquarters: Shenzhen, Guangdong, China · Founded: 1999 · Employees: 598

Named competitors

Googol Technology at a glance

Size Googol Technology (301510.SZ) is a China Industrials company (Electrical Products) with a market value of $1.65B, the 1501st largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥27.18 on 6 Nov 2026.

Performance Over six months the shares fell 29.7%, against -33.4% for the median peer and -16.4% for the China market (cap-weighted) — 8th highest of 18 in its peer set.

Growth Revenue grew 65.7% over the last twelve months (peer median +22.2%); the operating margin is 20.9% (peer median 8.6%).

Valuation It trades at 13.1× enterprise value to sales against a peer median of 2.3× (2nd most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 51% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is +36 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 4.2 points below its cost of capital (15.0% WACC).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026301510.SZ 69Peer median 66
Six months, rebased to 100: Googol Technology against the median of its 20 peers (local-currency closes).

Googol Technology financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥821MCN¥546MCN¥415MCN¥402MCN¥346M
Revenue growth—+32%+3%+16%—
Gross profitCN¥419MCN¥248MCN¥181MCN¥172MCN¥173M
EBITDAn/aCN¥69.4MCN¥41.5MCN¥35.1MCN¥58.1M
Net incomeCN¥169MCN¥63.0MCN¥50.2MCN¥51.4MCN¥53.3M
Free cash flowCN¥23.3MCN¥24.9MCN¥11.1MCN¥7.38MCN¥47.7M
Capital expenditureCN¥17.7MCN¥15.4MCN¥18.5MCN¥9.38MCN¥9.83M
Total debtCN¥36.6MCN¥49.9MCN¥53.6MCN¥21.9MCN¥34.9M

Quarterly statements and history in the cockpit →

Googol Technology competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%-50%-25%0%0009016035152865002617HPS-A58056881436507301389000070FINCABLES301292112610600475103590603063PFV301510.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. Googol Technology is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%0×5×10×0009016035152865002617HPS-A5805688143EROC3016696507301389000070301292001393112610103590603063301510.SZRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Googol Technology is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%2865002617HPS-A5805EROC6507301389000070112610600475603063301510.SZGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Googol Technology is the large dot.

Googol Technology competitors and peer comparison

Head to head with its named competitors (301510.SZ vs SIE.DE vs 6954.T vs 300124.SZ)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
Googol Technology 301510.SZ$1.65B-30%+66%21%13.1×50.5%
Siemens SIE.DE$225B-4%+4%13%3.0×18.3%
Fanuc 6954.T$31.2B-23%+13%23%4.5×16.9%
Shenzhen Inovance Technology 300124.SZ$23.0B-17%+19%10%3.1×21.3%

How Googol Technology compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Googol Technology against its 20 peers (data as of 6 Nov 2026)
Measure301510.SZPeer medianRank in peer set
1-month return+2.8%-16.7%2nd highest of 21
6-month return-29.7%-33.4%8th highest of 18
Distance from 52-week high-36.4%-55.3%5th highest of 21
Revenue growth (TTM)+65.7%+22.2%2nd highest of 21
Operating margin20.9%8.6%highest of 21
EV / Sales13.1×2.3×2nd most expensive of 21
Growth the price implies (Req g, 7 yrs)50.5%13.6%most demanding of 13
Growth delivered (Del g)+14.1%+9.7%5th highest of 13
Hurdle (Req g minus delivered)+36.5 pp+2.4 pp2nd most demanding of 13
ROIC minus cost of capital-4.2 pp-1.7 pp8th lowest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Googol Technology 301510.SZChina$1.65B-30%+66%21%13.1×50.5%+14.1%
Aerospace Hi-Tech 000901.SZChina$1.63B-43%-21%1%2.2×n/an/a
Opple Lighting 603515.SSChina$1.67B-26%+1%9%0.9×n/an/a
Hainan Drinda New Energy Technology 2865.HKHong Kong$1.62B-65%+1%-13%2.0×29.6%+53.8%
Roshow Technology 002617.SZChina$1.68B-24%+4%8%3.6×17.9%+5.2%
Hammond Power Solutions HPS-A.TOCanada$1.60B-41%+51%11%2.0×9.4%+22.8%
SWCC 5805.TJapan$1.71B+1%+21%11%1.1×6.4%+11.4%
Yangtze Optical Electronic 688143.SSChina$1.59B+56%+25%2%20.3×n/an/a
ERock EROCUnited States$1.56Bn/a+43%-19%6.4×12.5%+42.5%
Hangzhou Gold Electronic Equipment 301669.SZChina$1.56Bn/a+37%9%7.8×n/an/a
Sinfonia Technology 6507.TJapan$1.56B-39%+9%15%1.9×15.4%+8.0%
Long Young Electronic (Kunshan) 301389.SZChina$1.55B-41%+103%17%12.9×46.5%+3.3%
Shenzhen SDG Information 000070.SZChina$1.55B-33%+27%-1%2.6×28.4%-1.3%
Finolex Cables FINCABLES.NSIndia$1.76B0%+27%10%2.4×n/an/a
Shandong Hi-tech Spring Material Technology 301292.SZChina$1.54B-46%+46%11%1.9×n/an/a
Beijing Victory Electric 001393.SZChina$1.53Bn/a+31%11%2.9×n/an/a
Cswind 112610.KSSouth Korea$1.52B-31%-8%7%1.1×-0.5%+23.8%
Wuxi Huaguang Environment & Energy 600475.SSChina$1.79B-24%-8%7%2.4×8.0%+3.0%
Iljin Electric 103590.KSSouth Korea$1.52B-65%+24%9%0.9×n/an/a
Shenzhen Hopewind Electric 603063.SSChina$1.52B-50%-5%9%2.5×14.6%+12.3%
Pfeiffer Vacuum Technology PFV.DEGermany$1.79B-3%0%9%2.0×8.9%+6.6%

Questions

Who are Googol Technology's main competitors?
Named competitors: Siemens (SIE.DE), Fanuc (6954.T), Inovance Technology (300124.SZ). The cockpit's measured peer set (industry) also includes Aerospace Hi-Tech (000901.SZ), Opple Lighting (603515.SS), Hainan Drinda New Energy Technology (2865.HK), Roshow Technology (002617.SZ), Hammond Power Solutions (HPS-A.TO), SWCC (5805.T).
Is Googol Technology expensive compared with its peers?
On ev / sales it trades at 13.1× against a peer median of 2.3×, 2nd most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 51% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is +36 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Googol Technology stock performed?
Over six months to 6 Nov 2026 the shares returned -29.7% against -33.4% for the median peer; over one year -12.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.