Who are Sanoma's main competitors?

Named competitors: Pearson (PSON.L), Bonnier (private or unlisted), Egmont (private or unlisted). The cockpit's measured peer set (industry) also includes Alma Media (ALMA.HE), TX Group AG (TXGN.SW), USA TODAY (TDAY), Daily Journal (DJCO), Zhejiang Huamei (000607.SZ), RCS MediaGroup (RCS.MI).

How has Sanoma stock performed?

Over six months to 6 Nov 2026 the shares returned -0.9% against +0.8% for the median peer; over one year -13.0%.

← CockpitCompetitor Analysis › SANOMA.HE Sanoma OyjOpen in the cockpit ↗

Sanoma OyjSANOMA.HECompetitor analysis, valuation and peers

Finland · EUR·Communication Services›Publishing: Newspapers

Publishes educational learning materials and operates media businesses in Finland and other European countries.

Momentum weak 35

Competitor Analysis ▸ Charts Open in the cockpit Bonds & Credit

Mkt cap

$1.61B

US dollars, full cap

Free float

37%

of shares outstanding

$/day

$1.49M

20-day average traded

Fwd P/E

11.5×

forward earnings

ROIC−WACC

+5.1 pp

WACC 5.2%

Hurdle

-12 pp

Req g minus delivered

Next earnings

104 days

18 Feb 2027

Close · EUR€8.80

1D-1.6%

1W-0.1%

1M-12.3%

3M-4.5%

6M-0.9%

YTD-7.4%

1Y-13.0%

ATR %3.0%

52w lowhigh18.8% off high

What Sanoma does

Publishes educational learning materials and operates media businesses in Finland and other European countries.

Its learning division sells print and digital teaching material to schools, typically bought in curriculum cycles that give years of visibility, while Finnish media earns from advertising and subscriptions. It has sold most consumer magazine operations outside Finland to focus on learning.

Products and services

K-12 learning materials/digital education
Media (magazines, digital media)
Broadcasting/entertainment (in some markets)

Customers

Schools/education ministries
Consumers/advertisers (media segment)

Where it sits in the supply chain

Media & education
Publishing
Learning materials + media/broadcasting

What could go right

Digitalization of education/learning materials
European curriculum market expansion

What could go wrong

Declining print media advertising revenue
Education budget cyclicality in public schools

Moat: narrow (installed base, regulatory licence, switching costs). Curriculum-aligned learning content and long school-adoption cycles create sticky education-market relationships.

Headquarters: Helsinki, Finland · Employees: 4,554

Named competitors

Pearson PSON.L
Bonnier private or unlisted
Egmont private or unlisted

Sanoma at a glance

Size Sanoma (SANOMA.HE) is a Finland Communication Services company (Publishing: Newspapers) with a market value of $1.61B, the 28th largest of 65 Finland companies the cockpit tracks. Shares closed at €8.80 on 6 Nov 2026.

Performance Over six months the shares fell 0.9%, against +0.8% for the median peer and -2.9% for the Finland market (cap-weighted) — 4th highest of 7 in its peer set.

Growth Revenue fell 1.3% over the last twelve months (peer median +0.3%); the operating margin is 13.5% (peer median 6.6%).

Valuation It trades at 11.5× forward earnings against a peer median of 25.6× (2nd cheapest of 5).

Price implies For today's price to make sense, revenue must grow about -8% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -12 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 5.1 points above its cost of capital (5.2% WACC).

Credit Sanoma has 1 bond outstanding ($167M).

Next results Next results expected around 18 Feb 2027 (exchange calendar; dates can move).

Relative performance

Six months, rebased to 100: Sanoma against the median of its 6 peers (local-currency closes).

Sanoma financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
	TTM	FY2025	FY2024	FY2023	FY2022
Revenue	€1.30B	€1.30B	€1.34B	€1.39B	€1.30B
Revenue growth	—	-3%	-3%	+7%	—
Gross profit	€334M	€336M	€321M	€296M	€297M
EBITDA	€379M	€343M	€362M	€308M	€334M
Net income	€92.5M	€10.3M	€30.9M	-€4.30M	€76.2M
Free cash flow	€128M	€149M	€135M	€107M	€112M
Capital expenditure	€42.4M	€39.1M	€37.7M	€43.0M	€52.9M
Total debt	€761M	€655M	€739M	€855M	€864M

Quarterly statements and history in the cockpit →

Sanoma competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

Up and to the right = strong over both horizons. Sanoma is the large dot.

Fundamentals: revenue growth against valuation

Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Sanoma is the large dot.

Capital: growth delivered against growth the price implies

Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Sanoma is the large dot.

Sanoma competitors and peer comparison

Head to head with its named competitors (SANOMA.HE vs PSON.L)
Company	Market cap	6M return	Revenue growth	Op. margin	Forward P/E	Req g
Sanoma SANOMA.HE	$1.61B	-1%	-1%	13%	11.5×	-7.6%
Pearson PSON.L	$10.4B	+18%	+3%	15%	18.4×	0.9%

How Sanoma compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sanoma against its 6 peers (data as of 6 Nov 2026)
Measure	SANOMA.HE	Peer median	Rank in peer set
1-month return	-12.3%	+0.5%	lowest of 7
6-month return	-0.9%	+0.8%	4th highest of 7
Distance from 52-week high	-18.8%	-14.8%	4th highest of 7
Revenue growth (TTM)	-1.3%	+0.3%	4th highest of 7
Operating margin	13.5%	6.6%	2nd highest of 7
Forward P/E	11.5×	25.6×	2nd cheapest of 5
Growth the price implies (Req g, 7 yrs)	-7.6%	5.4%	least demanding of 7
Growth delivered (Del g)	+4.2%	-0.1%	3rd highest of 7
Hurdle (Req g minus delivered)	-11.7 pp	+7.3 pp	least demanding of 7
ROIC minus cost of capital	+5.1 pp	-0.4 pp	2nd highest of 6
EV / EBITDA	5.7×	11.5×	2nd cheapest of 6
Net debt / EBITDA	1.9×	0.8×	2nd most indebted of 6

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
Company	Market	Market cap	6M return	Revenue growth	Op. margin	Forward P/E	Req g	Delivered g
Sanoma SANOMA.HE	Finland	$1.61B	-1%	-1%	13%	11.5×	-7.6%	+4.2%
Alma Media ALMA.HE	Finland	$1.27B	+7%	+5%	26%	15.8×	1.1%	+7.3%
TX Group AG TXGN.SW	Switzerland	$2.43B	+54%	-7%	4%	35.4×	14.3%	-1.3%
USA TODAY TDAY	United States	$965M	-14%	-7%	6%	39.2×	9.8%	-7.5%
Daily Journal DJCO	United States	$885M	+28%	+23%	13%	n/a	22.0%	+11.9%
Zhejiang Huamei 000607.SZ	China	$598M	-5%	+3%	-23%	n/a	-1.2%	-5.7%
RCS MediaGroup RCS.MI	Italy	$484M	-15%	-3%	8%	7.6×	-5.9%	+1.0%

Sanoma bonds and credit

Sanoma has 1 bond outstanding with $167M face value.

Every bond, yield and spread in the cockpit →

Questions

Who are Sanoma's main competitors?: Named competitors: Pearson (PSON.L), Bonnier (private or unlisted), Egmont (private or unlisted). The cockpit's measured peer set (industry) also includes Alma Media (ALMA.HE), TX Group AG (TXGN.SW), USA TODAY (TDAY), Daily Journal (DJCO), Zhejiang Huamei (000607.SZ), RCS MediaGroup (RCS.MI).
Is Sanoma expensive compared with its peers?: On forward p/e it trades at 11.5× against a peer median of 25.6×, 2nd cheapest of 5 in its peer set. For today's price to make sense, revenue must grow about -8% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -12 pp: the price already allows for a slowdown.
How has Sanoma stock performed?: Over six months to 6 Nov 2026 the shares returned -0.9% against +0.8% for the median peer; over one year -13.0%.