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Mowi ASAMOWI.OLCompetitor analysis, valuation and peers

Norway · NOK·Consumer Staples›Food: Meat/Fish/Dairy

World's largest producer of farmed Atlantic salmon, with operations across Norway, Scotland, Canada and Chile.

≈ A Norwegian Tyson Foods for salmonMomentum leader 82
Mkt cap
$12.4B
US dollars, full cap
Free float
84%
of shares outstanding
$/day
$26.1M
20-day average traded
Fwd P/E
17.8×
forward earnings
ROIC−WACC
+0.8 pp
WACC 7.1%
Hurdle
-3 pp
Req g minus delivered
Next earnings
96 days
10 Feb 2027
Close · NOKNOK 218.00
1D-0.6%
1W+0.2%
1M+8.2%
3M+7.7%
6M+12.1%
YTD-10.4%
1Y-1.5%
ATR %1.9%
52w lowhigh11.3% off high

What Mowi does

World's largest producer of farmed Atlantic salmon, with operations across Norway, Scotland, Canada and Chile.

Sells salmon largely at prices that follow the market, with some contract volume, so earnings follow salmon price swings. It runs its own feed production and breeding as well as farms and processing. Companies linked to John Fredriksen are the largest shareholder, and it was called Marine Harvest until 2019.

In one line: A Norwegian Tyson Foods for salmon.

Products and services

  • Farmed Atlantic salmon
  • Value-added/consumer products (Mowi brand)
  • Feed production

Customers

  • Retail grocery chains
  • Foodservice/restaurants
  • Seafood distributors

Where it sits in the supply chain

  • Consumer staples
  • Aquaculture
  • Salmon farming, processing & sales

What could go right

  • Salmon price cycle upswings
  • Value-added product mix shift

What could go wrong

  • Biological risk (sea lice, disease)
  • Salmon price volatility

Moat: narrow (regulatory licence, scale, installed base). Government-allocated farming licenses across multiple countries cap supply and protect incumbent volumes.

Headquarters: Bergen, Norway · Founded: 1964 · Employees: 15,059

Named competitors

Mowi at a glance

Size Mowi (MOWI.OL) is a Norway Consumer Staples company (Food: Meat/Fish/Dairy) with a market value of $12.4B, the 9th largest of 115 Norway companies the cockpit tracks. Shares closed at NOK 218.00 on 6 Nov 2026.

Performance Over six months the shares gained 12.1%, against -3.5% for the median peer and +2.7% for the Norway market (cap-weighted) — 4th highest of 17 in its peer set.

Growth Revenue grew 9.9% over the last twelve months (peer median +1.8%); the operating margin is 12.5% (peer median 7.5%).

Valuation It trades at 17.8× forward earnings against a peer median of 15.8× (4th most expensive of 17).

Price implies For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -3 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 0.8 points above its cost of capital (7.1% WACC).

Next results Next results expected around 10 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026MOWI.OL 113Peer median 91
Six months, rebased to 100: Mowi against the median of its 16 peers (local-currency closes).

Mowi financials

Reported figures in NOK; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueNOK 72.7BNOK 66.7BNOK 64.8BNOK 62.6BNOK 49.6B
Revenue growth—+3%+3%+26%—
Gross profitNOK 20.9BNOK 19.0BNOK 18.8BNOK 19.3BNOK 15.8B
EBITDANOK 14.6BNOK 12.6BNOK 13.7BNOK 15.5BNOK 13.3B
Net incomeNOK 8.34BNOK 8.41BNOK 5.45BNOK 5.08BNOK 7.91B
Free cash flowNOK 2.34BNOK 4.31BNOK 4.72BNOK 5.63BNOK 2.63B
Capital expenditureNOK 5.35BNOK 4.41BNOK 4.35BNOK 4.53BNOK 3.39B
Total debtNOK 40.7BNOK 41.0BNOK 31.5BNOK 28.8BNOK 25.2B

Quarterly statements and history in the cockpit →

Mowi competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+10%+20%SAPMICCHRL000895JBS02882319SFDTSNEMMN22670151CWK2282BN6186MOWI.OL6-month return →1-month return →
Up and to the right = strong over both horizons. Mowi is the large dot.

Fundamentals: revenue growth against valuation

0%+100%+200%+300%10×15×20×SAPMICCHRL000895JBS02882319SFDEMMN226701516186MOWI.OLRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Mowi is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%-10%0%10%SAPMICCHRL00089502882319SFDTSNCWKBN6186MOWI.OLGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Mowi is the large dot.

Mowi competitors and peer comparison

Head to head with its named competitors (MOWI.OL vs SALM.OL vs LSG.OL vs BAKKA.OL)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Mowi MOWI.OL$12.4B+12%+10%13%17.8×7.5%
SalMar SALM.OL$8.35B+5%+14%19%22.2×3.5%
Leroy Seafood LSG.OL$2.74B-2%+1%6%14.6×7.7%
Bakkafrost P/F BAKKA.OL$2.77B+4%+7%14%23.1×9.5%

How Mowi compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Mowi against its 16 peers (data as of 6 Nov 2026)
MeasureMOWI.OLPeer medianRank in peer set
1-month return+8.2%+9.4%8th lowest of 17
6-month return+12.1%-3.5%4th highest of 17
Distance from 52-week high-11.3%-16.7%7th highest of 17
Revenue growth (TTM)+9.9%+1.8%2nd highest of 17
Operating margin12.5%7.5%4th highest of 17
Forward P/E17.8×15.8×4th most expensive of 17
Growth the price implies (Req g, 7 yrs)7.5%-0.8%2nd most demanding of 14
Growth delivered (Del g)+10.7%+2.4%highest of 13
Hurdle (Req g minus delivered)-3.3 pp-3.8 pp5th most demanding of 13
ROIC minus cost of capital+0.8 pp+3.8 pp5th lowest of 17
EV / EBITDA10.7×9.7×6th most expensive of 15
Net debt / EBITDA2.7×1.4×3rd most indebted of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Mowi MOWI.OLNorway$12.4B+12%+10%13%17.8×7.5%+10.7%
Saputo SAP.TOCanada$12.4B+7%-5%6%21.2×-1.9%+4.2%
Magnum Ice Cream MICC.ASNetherlands$12.1B+35%+1%8%17.9×10.9%+1.8%
Hormel Foods HRLUnited States$12.1B+7%+1%7%14.4×0.9%+4.7%
Henan Shuanghui Investment & Development 000895.SZChina$12.7B-12%-4%11%17.3×-4.6%-4.3%
JBS JBSUnited States$13.4B-23%+334%4%11.8×-6.5%n/a
Wh Group 0288.HKHong Kong$10.8B-31%+6%9%8.4×-16.4%+1.9%
Mengniu Dairy 2319.HKHong Kong$10.5B+28%+3%5%14.7×6.7%+0.9%
Smithfield Foods SFDUnited States$7.60B-26%-2%7%13.0×-11.5%+1.9%
Tyson Foods TSNUnited States$20.6B-13%+3%3%17.4×6.7%+4.7%
Emmi EMMN.SWSwitzerland$6.32B+16%+4%7%21.8×0.3%+5.1%
Yakult Honsha 2267.TJapan$5.15B+3%-1%9%17.0×n/an/a
Want Want China 0151.HKHong Kong$4.43B-32%+6%18%9.7×n/an/a
Cranswick CWK.LUnited Kingdom$3.94B+7%+10%8%17.2×5.7%+9.5%
Nh Foods 2282.TJapan$3.40B-10%+7%3%14.0×n/an/a
Danone BN.PAFrance$48.3B+8%0%15%17.0×-0.8%+2.9%
China Feihe 6186.HKHong Kong$3.16B-20%-4%15%11.8×-14.7%-1.2%

Questions

Who are Mowi's main competitors?
Named competitors: SalMar (SALM.OL), Leroy Seafood (LSG.OL), Bakkafrost (BAKKA.OL). The cockpit's measured peer set (industry) also includes Saputo (SAP.TO), Magnum Ice Cream (MICC.AS), Hormel Foods (HRL), Henan Shuanghui Investment & Development (000895.SZ), JBS (JBS), Wh Group (0288.HK).
Is Mowi expensive compared with its peers?
On forward p/e it trades at 17.8× against a peer median of 15.8×, 4th most expensive of 17 in its peer set. For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -3 pp: the price already allows for a slowdown.
How has Mowi stock performed?
Over six months to 6 Nov 2026 the shares returned +12.1% against -3.5% for the median peer; over one year -1.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.