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Trip.com-s9961.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Discretionary›Other Consumer Services

China's largest online travel agency, booking flights, hotels, trains and packaged tours worldwide.

≈ China's Expedia/Booking.comMomentum strong 74
Mkt cap
$29.0B
US dollars, full cap
Free float
92%
of shares outstanding
$/day
$104M
20-day average traded
Fwd P/E
12.6×
forward earnings
ROIC−WACC
-1.0 pp
WACC 8.7%
Hurdle
-22 pp
Req g minus delivered
Next earnings
17 days
23 Nov 2026
Close · HKDHK$350.40
1D-0.6%
1W+13.1%
1M+15.7%
3M-1.9%
6M-16.6%
YTD-36.8%
1Y-38.3%
ATR %3.1%
52w lowhigh42.8% off high

What Trip.com-s does

China's largest online travel agency, booking flights, hotels, trains and packaged tours worldwide.

Takes commissions from hotels and airlines on each booking, plus service fees and advertising from suppliers, so China's hotel and flight volumes drive it. Trip.com is the brand for customers outside China, built partly on the 2016 purchase of flight-search site Skyscanner. These are Hong Kong-listed shares of the same company as the US-listed ADRs.

In one line: China's Expedia/Booking.com.

Products and services

  • Hotel booking
  • Flight booking
  • Packaged tours/attractions
  • Corporate travel management

Customers

  • Leisure travelers in China and abroad
  • Corporate travel clients

Where it sits in the supply chain

  • Consumer discretionary
  • Online travel
  • Flight, hotel, train & package booking…

What could go right

  • Outbound Chinese travel recovery/growth
  • International market expansion (Trip.com brand)

What could go wrong

  • Travel-demand macro sensitivity
  • Competition from Meituan/Douyin travel

Moat: narrow (scale, network effects, brand). Largest China travel-supply network and brand recognition create strong two-sided network effects.

Headquarters: Singapore/Shanghai · Founded: 1999 · Employees: 43,574

Named competitors

Trip.com-s at a glance

Size Trip.com-s (9961.HK) is a Hong Kong Consumer Discretionary company (Other Consumer Services) with a market value of $29.0B, the 55th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$350.40 on 6 Nov 2026.

Performance Over six months the shares fell 16.6%, against +13.0% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — lowest of 6 in its peer set.

Growth Revenue grew 18.4% over the last twelve months (peer median +13.0%); the operating margin is 15.9% (peer median 16.6%).

Valuation It trades at 12.6× forward earnings against a peer median of 17.5× (2nd cheapest of 6).

Price implies For today's price to make sense, revenue must grow about 5% a year for seven years (Req g). Recent delivered growth is +27%, so the hurdle is -22 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 1.0 points below its cost of capital (8.7% WACC).

Credit Trip.com-s has 2 bonds outstanding ($2.00B).

Next results Next results expected around 23 Nov 2026 (exchange calendar; dates can move).

Relative performance

7510012511 May 202611 Aug 20266 Nov 2026Peer median 1179961.HK 84
Six months, rebased to 100: Trip.com-s against the median of its 5 peers (local-currency closes).

Trip.com-s financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$73.2BHK$67.7BHK$57.8BHK$49.2BHK$23.3B
Revenue growth—+17%+17%+111%—
Gross profitHK$58.6BHK$54.5BHK$47.0BHK$40.2BHK$18.1B
EBITDAHK$12.6BHK$18.3BHK$16.6BHK$13.7BHK$1.60B
Net incomeHK$26.4BHK$36.1BHK$18.5BHK$11.0BHK$1.63B
Free cash flown/aHK$14.7BHK$20.6BHK$23.6BHK$2.49B
Capital expendituren/aHK$864MHK$641MHK$670MHK$579M
Total debtHK$31.2BHK$35.2BHK$42.9BHK$50.2BHK$52.4B

Quarterly statements and history in the cockpit →

Trip.com-s competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+25%+50%+75%0%+10%EXPELTHSCI9901ANDG9961.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Trip.com-s is the large dot.

Fundamentals: revenue growth against valuation

+5%+10%+15%+20%10×20×30×EXPELTHSCI9901ANDG9961.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Trip.com-s is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%-20%0%20%EXPESCI9901ANDG9961.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Trip.com-s is the large dot.

Trip.com-s competitors and peer comparison

Head to head with its named competitors (9961.HK vs BKNG vs EXPE vs 0780.HK)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Trip.com-s 9961.HK$29.0B-17%+18%16%12.6×4.6%
Booking BKNG$119B-3%+8%34%13.6×7.0%
Expedia EXPE$29.6B+13%+12%17%10.6×-0.3%
Tongcheng Travel 0780.HK$3.38B-37%+15%17%6.1×-15.0%
Meituan-w 3690.HK$63.3B-5%+10%-12%303.1×n/a

How Trip.com-s compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Trip.com-s against its 5 peers (data as of 6 Nov 2026)
Measure9961.HKPeer medianRank in peer set
1-month return+15.7%-4.0%2nd highest of 6
6-month return-16.6%+13.0%lowest of 6
Distance from 52-week high-42.8%-16.8%lowest of 6
Revenue growth (TTM)+18.4%+13.0%2nd highest of 6
Operating margin15.9%16.6%3rd lowest of 6
Forward P/E12.6×17.5×2nd cheapest of 6
Growth the price implies (Req g, 7 yrs)4.6%1.6%2nd most demanding of 5
Growth delivered (Del g)+26.9%+11.9%highest of 5
Hurdle (Req g minus delivered)-22.3 pp-11.5 pp3rd least demanding of 5
ROIC minus cost of capital-1.0 pp+14.6 pp2nd lowest of 6
EV / EBITDA13.4×13.7×3rd cheapest of 5
Net debt / EBITDA-4.8×2.7×least indebted of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Trip.com-s 9961.HKHong Kong$29.0B-17%+18%16%12.6×4.6%+26.9%
Expedia EXPEUnited States$29.6B+13%+12%17%10.6×-0.3%+23.2%
Life Time LTHUnited States$10.6B+48%+13%17%26.7×n/an/a
Service Corporation International SCIUnited States$10.0B-5%+3%22%17.5×3.4%+4.2%
New Oriental Education & Technology 9901.HKHong Kong$7.58B-3%+21%12%12.8×-16.4%+5.9%
Andersen ANDGUnited States$7.34B+78%+18%14%32.4×29.0%+18.0%

Trip.com-s bonds and credit

Trip.com-s has 2 bonds outstanding with $2.00B face value.

Every bond, yield and spread in the cockpit →

Questions

Who are Trip.com-s's main competitors?
Named competitors: Booking Holdings (BKNG), Expedia Group (EXPE), Tongcheng Travel (0780.HK), Meituan (travel) (3690.HK). The cockpit's measured peer set (industry) also includes Expedia (EXPE), Life Time (LTH), Service Corporation International (SCI), New Oriental Education & Technology (9901.HK), Andersen (ANDG).
Is Trip.com-s expensive compared with its peers?
On forward p/e it trades at 12.6× against a peer median of 17.5×, 2nd cheapest of 6 in its peer set. For today's price to make sense, revenue must grow about 5% a year for seven years (Req g). Recent delivered growth is +27%, so the hurdle is -22 pp: the price already allows for a slowdown.
How has Trip.com-s stock performed?
Over six months to 6 Nov 2026 the shares returned -16.6% against +13.0% for the median peer; over one year -38.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.